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Leading Global Maker of Consumer and High Fidelity Audio Products, Sennheiser, Selects Magic for Central Integration Platform
Sennheiser automates business processes across SugarCRM and Oracle JD Edwards; the first of many integration projects planned with award-winning Magic xpi Integration Platform
OR YEHUDA, Israel, May 2, 2014 /PRNewswire/ --
Magic Software Enterprises Ltd. ( [http://www.magicsoftware.com/?utm_source=PR ]
NASDAQ [http://www.nasdaq.com/symbol/mgic ] and TASE
[http://www.tase.co.il/heb/general/company/pages/companymaindata.aspx?ShareID082312&CompanyID26&subDataType=0 ]
: MGIC)), a global provider of software platforms
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ] for
enterprise mobility [http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ],
cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that Sennheiser electronic GmbH & Co. KG, one of the world's leading manufacturers
of microphones, headphones and wireless transmission systems, has chosen to implement
Magic xpi Integration Platform as a central platform for multiple integration projects.
Sennheiser sought an integration platform that would not only serve its immediate need
to integrate its new CRM application by SugarCRM with its Oracle JD Edwards EnterpriseOne
ERP, but one that would enable it to integrate its entire software landscape. In addition
to the Sugar and JD Edwards integration, Sennheiser is already planning to use Magic to
integrate other IT systems including, IBM Enterprise Content Management, CIM Database,
Lotus Notes, and MicroStrategy.
"We were impressed with Magic's Oracle Platinum-level partnership along with its
extensive JD Edwards integration experience and reference base. Their certified and
optimized adapters for JD Edwards EnterpriseOne and Sugar make bidirectional integration
quick, easy and reliable," said Klaus Holing, Director IT and Group CIO at Sennheiser. "In
addition, by enabling the loose coupling many diverse applications, databases and
technologies, Magic xpi provides a centralized integration solution that is easy and
cost-effective to maintain, ensures enterprise-grade security, and offers a high return on
investment."
"Enterprises are increasingly looking towards application integration as a way to
increase efficiencies, boost productivity and enhance innovation. Sennheiser is an example
of a new breed of forward-thinking companies that are now making their integration
platform a strategic choice," said Stephan Romeder, Managing Director of Magic Software
Germany. "Magic's award-winning integration platform gives enterprises the connectivity,
flexibility and speed they need to securely integrate diverse systems. Its unique
out-of-the-box in-memory computing (IMC) architecture further enables Magic customers to
benefit from high availability, cost-effective elastic scalability, and 24 cross 7
business continuity."
Sennheiser and Magic will both be speaking at the SugarCon 2014 Conference in San
Francisco during April 28 - May 1. Attendees are invited to stop by the Magic booth (stand
9) to see product demonstrations and discuss their integration needs with Magic experts.
About Magic Software Enterprises
Magic Software Enterprises
[http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC
[http://www.magicsoftware.com/investor-relations?utm_source=pr ]) empowers customers and
partners around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.
For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].
About Sennheiser electronic GmbH & Co. KG
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one
of the world's leading manufacturers of microphones, headphones and wireless transmission
systems. The family-owned company, which was established in 1945, recorded sales of around
EUR531 million in 2011. Sennheiser employs more than 2,100 people worldwide, and has
manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide
by subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland, Germany,
Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and
the USA, as well as by long-term trading partners in many other countries. Also part of
the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor
loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs,
offices and call centres). For more information on Sennheiser, please visit their website
[http://en-de.sennheiser.com ].
Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.
Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.
Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.
Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com
Magic Software Enterprises Ltd
Leading Global Maker of Consumer and High Fidelity Audio Products, Sennheiser, Selects Magic for Central Integration Platform
Sennheiser automates business processes across SugarCRM and Oracle JD Edwards; the first of many integration projects planned with award-winning Magic xpi Integration Platform
OR YEHUDA, Israel, May 2, 2014 /PRNewswire/ --
Magic Software Enterprises Ltd. ( [http://www.magicsoftware.com/?utm_source=PR ]
NASDAQ [http://www.nasdaq.com/symbol/mgic ] and TASE
[http://www.tase.co.il/heb/general/company/pages/companymaindata.aspx?ShareID082312&CompanyID26&subDataType=0 ]
: MGIC)), a global provider of software platforms
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ] for
enterprise mobility [http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ],
cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that Sennheiser electronic GmbH & Co. KG, one of the world's leading manufacturers
of microphones, headphones and wireless transmission systems, has chosen to implement
Magic xpi Integration Platform as a central platform for multiple integration projects.
Sennheiser sought an integration platform that would not only serve its immediate need
to integrate its new CRM application by SugarCRM with its Oracle JD Edwards EnterpriseOne
ERP, but one that would enable it to integrate its entire software landscape. In addition
to the Sugar and JD Edwards integration, Sennheiser is already planning to use Magic to
integrate other IT systems including, IBM Enterprise Content Management, CIM Database,
Lotus Notes, and MicroStrategy.
"We were impressed with Magic's Oracle Platinum-level partnership along with its
extensive JD Edwards integration experience and reference base. Their certified and
optimized adapters for JD Edwards EnterpriseOne and Sugar make bidirectional integration
quick, easy and reliable," said Klaus Holing, Director IT and Group CIO at Sennheiser. "In
addition, by enabling the loose coupling many diverse applications, databases and
technologies, Magic xpi provides a centralized integration solution that is easy and
cost-effective to maintain, ensures enterprise-grade security, and offers a high return on
investment."
"Enterprises are increasingly looking towards application integration as a way to
increase efficiencies, boost productivity and enhance innovation. Sennheiser is an example
of a new breed of forward-thinking companies that are now making their integration
platform a strategic choice," said Stephan Romeder, Managing Director of Magic Software
Germany. "Magic's award-winning integration platform gives enterprises the connectivity,
flexibility and speed they need to securely integrate diverse systems. Its unique
out-of-the-box in-memory computing (IMC) architecture further enables Magic customers to
benefit from high availability, cost-effective elastic scalability, and 24 cross 7
business continuity."
Sennheiser and Magic will both be speaking at the SugarCon 2014 Conference in San
Francisco during April 28 - May 1. Attendees are invited to stop by the Magic booth (stand
9) to see product demonstrations and discuss their integration needs with Magic experts.
About Magic Software Enterprises
Magic Software Enterprises
[http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC
[http://www.magicsoftware.com/investor-relations?utm_source=pr ]) empowers customers and
partners around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.
For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].
About Sennheiser electronic GmbH & Co. KG
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one
of the world's leading manufacturers of microphones, headphones and wireless transmission
systems. The family-owned company, which was established in 1945, recorded sales of around
EUR531 million in 2011. Sennheiser employs more than 2,100 people worldwide, and has
manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide
by subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland, Germany,
Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and
the USA, as well as by long-term trading partners in many other countries. Also part of
the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor
loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs,
offices and call centres). For more information on Sennheiser, please visit their website
[http://en-de.sennheiser.com ].
Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.
Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.
Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.
Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com
Magic Software Enterprises Ltd