UK's First Free Video Games Marketplace App Launches

Author
SySAdmin
Posted
May 1, 2014
Views
1661

Page All:

Page 1
UK's First Free Video Games Marketplace App Launches

LONDON, May 1, 2014 /PRNewswire/ --

            BBH agency backs new start-up, as Crowdcube investment gains traction

               For Jiggster EPK including images and videos, please click here

                            [http://cloudpage.co/jiggsterapp ]

    Jiggster, the new, free mobile marketplace app for the video gaming community, has
launched on Android in the UK, created specifically to trade, sell or buy console video
games, commission-free. With gaming fans increasingly frustrated at being ripped-off by
unfair trade-in deals, Jiggster provides a totally free platform to help gamers connect
with other gamers to barter and negotiate fair deals in real time, cutting out the
traditional retail middlemen.

    Jiggster works by helping users find deals through matching their gaming genres,
consoles and locations, then suggests a deal offer that the fan can accept or barter via
the tracked, 1:1 chat functionality, enabling a safe and fun way to negotiate and swap
their own games.

    Since launching the Beta a few weeks ago, Jiggster has had almost 4,000 downloads,
2,900 active users and more than 1,500 registered profiles, with around 1,300 deals
suggested and over 1,400 messages sent within the app community.

    With the games sector in the UK alone worth over GBP2billion*, the world-famous brand
agency BBH (Bartle Bogle Hegarty), came on board early to incubate the project, managed
within their innovation venture unit ZAG. With this seed funding, Jiggster has already had
GBP150K invested in the company, and has recently launched a "crowd round" investment via
CrowdCube [http://www.crowdcube.com/investment/jiggster-15285 ], inviting passionate
gamers and early stage investors to be a part of it's exciting growth story.

    "As a fanatical gamer, I got frustrated at seeing the value of my games being
destroyed by the existing trade-in options. We developed Jiggster as a simple solution to
enable gamers to get access to new games from like-minded peers, and make their own, fair,
trading deals," said Neil Ghosh, Jiggster's CEO.

    "To share our growth and take Jiggster to the next level, I hope to find both
passionate gaming evangelists and equally passionate investors, and we believe Crowdcube
is the best platform for them to take part in our venture and help make the service even
better," Ghosh added.

    Neil Munn, Global COO of BBH shares why the global brand agency giant has backed
Jiggster. "The UK gaming industry is undergoing a transformation from a retail and
hardware perspective, resulting in a great opportunity for new global brands to emerge,"
explained Munn.

    "With our help as a global communications and marketing agency and Jiggster's unique
solution that makes bartering games fun and instantly gratifying, we believe Jiggster can
establish itself at the forefront of this transformation."

    *Entertainment Retailers Association Yearbook 2014

    About JIGGSTER

    Jiggster is a new London-based start-up backed by BBH Global and ZAG Ventures. Headed
up by Neil Ghosh, former Head of Mobile for AOL Europe and an established digital media
and brand specialist, Jiggster is the UK's only free games-trading marketplace and
community app that takes no fees or commission, and puts the user in total control of all
their own deals. Unique functionalities include a safe, tracked 1:1 chat-bartering
function and geo-location deal finder, enabling fans to create and make their own
exchanges, either in-person or via their Paypal accounts. The app has launched on open
Beta on Android, with rollout on ioS devices soon. http://www.jiggster.com

    About ZAG & BBH

    BBH has 30 years experience of building brands such as Audi, Levi's, British Airways
and Lynx. The Agency's work for Audi "Vorsprung durch Technik", Johnnie Walker "Keep
Walking" and Axe "The Axe Effect" are some of the most enduring campaigns ever.

    ZAG is the venturing arm of BBH, helping to create and establish new brands for
entrepreneurs as well as established industry leaders. ZAG co-invests, alongside selected
partners, in early-stage digital ventures where it can leverage BBH's global network of
clients, media partners and marketing experience to rapidly catalyse the growth of the
venture. Selected venture investment portfolio highlights include Squawka.com,
Moneydashboard.com, playgroundsessions.com [http://playgroundsessions.com ] and the
LiteBulb Group. Other clients include Universal Music Group, BBH, The Guardian and Humira.
http://www.bbhzag.com

                      For Jiggster EPK including videos, logos and blog

                     please click here [http://cloudpage.co/jiggsterapp ]

                   To invest in Jiggster on Crowdcube, please click here

                   [http://www.crowdcube.com/investment/jiggster-15285 ]

              For interviews and further information please contact Muki Kulhan

                                    muki@jiggster.com

                                      +44(0)7796-301-149

Jiggster

Title

Medium Image View Large