Idea Partners With Acotel Interactive India to Launch Skill-based Mobile Gaming Service

Idea Partners With Acotel Interactive India to Launch Skill-based Mobile Gaming Service

MUMBAI, April 16, 2014 /PRNewswire/ --

    Acotel Interactive India Private Ltd. and Idea Cellular, India's 3rd largest telecom
operator, have partnered to launch skill-based mobile gaming service to mobile users in
India.

    The first product that is being launched in India is called 'SkillDerby', which will
allow over 130 million Idea users to play and enjoy high quality and challenging games on
their smartphones, without having to download them. Android and iOS users on the Idea
network can enjoy playing these exciting games on their mobile browser. Both prepaid and
postpaid users can access the service on all 2G and 3G enabled smartphones.

    According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, "Idea has
always innovated to offer unique products and services to our customers while keeping in
mind convenience and affordability. We find the gaming concept of SkillDerby very
innovative and foresee its strong potential in the Indian market."

    "Acotel Interactive India Private Limited is dedicated and excited about this product
launch with Idea Cellular and looks forward to a successful partnership," said Acotel
Interactive India CEO Cristian Carnevale.

    SkillDerby is a skill-based fun and exciting portal of HTML5 games for Idea Cellular
smartphone users. SkillDerby offers a catalog of games such as Jelly Slide, Bank Bandit,
Fish Foodies, Maniac Traffic etc., which have enjoyed a great success worldwide. Idea
users can subscribe to the service through http://landing.skillderby.in/l1/ and enjoy
playing the exciting portfolio of games offered on their smartphones.

    This product has achieved milestone success in other markets with Acotel Interactive
Inc.

    About Acotel

    Based out of Mumbai, Acotel Interactive India Private Ltd. focuses on providing
digital entertainment services starting with casual skill-based mobile gaming services.
Acotel Interactive India Private Ltd. is a subsidiary of Acotel Interactive Inc.
headquartered in New York. Acotel Interactive Inc. creates engaging digital products and
services for consumers. Their growing library of brands includes offerings in mobile
entertainment, casual gaming, social network-based dating, skill-based game tournaments
and more. Acotel Interactive Inc. has a strong and successful business presence in more
than 20 countries covering Europe, Australia, Americas, Africa and Asia where each year
new markets are added to their portfolio.

    About Idea Cellular

    Idea Cellular is India's 3rd largest national mobile operator, with more than 130
million subscribers. With traffic in excess of 1.75 billion minutes a day, Idea ranks
among the Top 10 country operators in the world. Using the latest in technology, Idea
provides world-class service delivery through the most extensive network of customer touch
points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange
(BSE) in India.

    Idea Cellular is an Aditya Birla Group Company, India's first truly multinational
corporation. The group ranks number 4 globally and number 1 in the Asia Pacific in the
2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global
Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more
than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is
available at http://www.ideacellular.com and on the Aditya Birla Group at
http://www.adityabirla.com.

    For further information, please contact:

    Idea Cellular Limited

    Shivanjali Singh, Corporate Affairs, New Delhi,
shivanjali.singh@idea.adityabirla.com, 91-9911005955

    Acotel Interactive India Private Limited

    Priyanka Singh, Country Manager, Mumbai, priyanka.singh@acotel.com, 91-9167541048

Acotel Interactive India Private Limited