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=?WINDOWS-1252?Q?Panasonic_P31_=96_Best_Priced_Android_Sm?= =?WINDOWS-1252?Q?artphone_Designed_to_"Play_Life_Ur_Way"?=

Poster: SySAdmin
Posted on April 15, 2014 at 1:35:01 AM
Panasonic P31 - Best Priced Android Smartphone Designed to "Play Life Ur Way"

NEW DELHI, April 15, 2014 /PRNewswire/ --

    India is a booming market for the telecommunications industry and provides immense
opportunities for handset manufacturers today. The smartphone market continues to drive
the overall growth for the phone market - given that there is a huge potential for its
penetration in India. Various factors contributing to this market include a large
availability of affordable devices appended by application stores which are continuously
increasing the 'wow' factor as they help increase smartphone utility and user experience.

    Even though the Indian smartphone market is on a high growth path, the country still
offers enormous possibilities for newer players to enter and garner the best of the
prospects offered by this space. In line with this, having a first-hand understanding of
the marketplace and after a detailed understanding of the consumer requirements, Panasonic
India conducted a thorough study and with its strong focus on India, the brand marked its
entry in the smartphone market with the launch of the P51, this was very soon followed by
a series of launches by the company continuously enhancing its market offering.

    Encouraged by the success of its previous smartphones in the Indian market, Panasonic,
the global leader in consumer technologies, has recently unveiled its latest smartphone -
P31. This latest offering from the company is developed in-line with the brand's promise
and tag line "Play Life, Ur Way" showcasing its proficiency to innovate and offer its
customers with unique software and hardware based features specifically designed for the
Indian market.

    Panasonic P31 is the latest addition to 'P' series of smartphones dedicated to the
Phablet category. P31 is 12.7cm (5), 1.3GHz Quad Core smartphone, running on Android[TM]
4.2.2 (Jelly Bean) with 8MP Full HD capable autofocus camera and 2000 mAh battery. The
smartphone is already available to consumers in India at the best price of Rs. 11,990.
This is the best priced android smart phone under Rs 15000.

    With the launch of Panasonic P31, Panasonic has introduced its "Play Life" bouquet of
features giving the customers a customizable user experience, where smartphone understands
gestures, organizes users music library, let's one multi-task while watching videos,
switches the smartphone modes to ensure that one never runs out of battery and many more.

    Innovation enhanced through applications and design

    Panasonic with its latest smartphone launch introduced 'Play Life' UI with four core
innovative features where the smartphone understands gestures with its 'Gesture Play',
draw-to-unlock gesture based feature, lets you multi-task while you play videos, with its
innovative 'Pop-i Player', organizes music with 'Music café' and switches battery use
modes with its 'Ultimate Saver' feature.

    Panasonic also introduced the 'Heat-Sink' design based feature for maintaining device
temperature through controlled heat dissipation, which is a major concern nowadays, as we
see a huge increase in heating-up of devices due the increase in the CPU clock speed and
multimedia usage.

    Panasonic P31 is promoted by the youth brand ambassador Varun Dhawan, the actor of
Main Tera Hero and Student of the Year film fame.

    With the launch of these devices, Panasonic India is assured of the fact that its new
offerings will deliver a remarkable mobile experience to its consumers. Syndicating great
functionality and design, accompanied by a comprehensive system of applications, Panasonic
India is positive that their consumers will yet again repose their faith in the company
for 'A Better Life, A Better World'.

    For more information, visit http://www.mobile.panasonic.co.in

    Images:

    http://www.multivu.com/assets/71400512/photos/71400512-photo4-original.jpg?1397046669

    http://www.multivu.com/assets/71400512/photos/71400512-photo3-original.jpg?1397046588

    Media Contact: Panasonic India, mobile.support@in.panasonic.com, 1800-102-8989,
Panasonic India

Panasonic India
 
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