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epay Extends its Partnership with Dixons by Supplying Steam Cards

Poster: SySAdmin
Posted on April 1, 2014 at 2:21:01 AM
epay Extends its Partnership with Dixons by Supplying Steam Cards

LONDON, April 1, 2014 /PRNewswire/ --

    epay, a division of Euronet Worldwide, Inc. (NASDAQ: EEFT) and a leading prepaid and
payments processor in the UK, today announced it has extended its offering within Dixons
Retail, one of the largest retailers of consumer electronics within Europe, by producing
and supplying Steam cards throughout its entire UK and Irish estate of Dixons Travel,
Currys and PC World stores.

    Steam is the place to play your favourite games featuring thousands of games from
action to indie and everything in-between. Steam has over 75 million active users and
features cross-platform support for PC, Mac and Linux. More information can be found at:
http://store.steampowered.com

    Through their partnership with epay, Dixons Retail can offer their Dixons Travel,
Currys and PC World customers a popular range of software and entertainment point of sale
activation (POSA) cards from many of the world's leading brands. POSA cards eliminate the
risks for retailers associated with purchasing and protecting inventories of pre-activated
retail cards. With POSA, cards are activated in real time at the checkout through an
online transaction process and give retailers the opportunity to maximise sales whilst
managing working capital. The flexibility of POSA allows the retailers to display the
cards at various locations throughout their stores and promote and attach them to both
related and unrelated products to increase sales.

    epay is an authorised producer and distributor of Steam cards which are available in
denominations of GBP10, GBP20 and GBP50 within the UK and EUR20 and EUR50 in Ireland.
Dixons Travel, Currys and PC World have strategically placed the cards throughout stores
to ensure high visibility, with the addition of dedicated bays in several of the
top-selling locations to maximise sales.

    "We are delighted to partner with Steam and bring their newly developed POSA cards to
Dixons Travel, Currys and PC World stores," said Jason Thompson, epay Regional Managing
Director. "As PC continues to be the fastest growing gaming platform within the UK, this
is the perfect time for Dixons Retail to strengthen their position as a leading technology
retailer by offering Steam gift cards to their customers. Our broad retail reach and
rapidly expanding digital gaming gift card portfolio allows epay to continue to lead
distribution in this developing product category."

    "epay's growing product range has allowed us to introduce another new and exciting
product to our consumers," said Simon Urquhart, Category Manager for PC Gaming, Currys &
PC World (Dixons Retail). ". POSA cards have been available for gaming consoles for some
time but the addition of Steam Wallet cards gives this opportunity to PC gamers. We are
extremely excited to offer Steam cards and look forward to continuing our strong
relationship with epay."

    About epay
epay, a Division of Euronet Worldwide, Inc. (NASDAQ: EEFT), is a global prepaid product
provider and distribution network - enabling service providers to maximize the sales of
their products and services. epay delivers innovative and tailored electronic payment,
cash collection solutions including POS systems integration, a full settlement and
reporting service and full marketing and distribution service support.

    The epay product portfolio includes prepaid mobile top-up, prepaid long distance,
prepaid debit cards, e-wallets, gift cards, digital music and other content, lottery, bill
payment and money transfer through its sister company, Ria, and transport payment
solutions including road tolls and public transport.

    epay delivers these products through a worldwide network of approximately 665,000
points of sale at approximately 294,000 retailer locations across a number of markets
including Australia, Brazil, France, Germany, Greece, India, Italy, New Zealand, Poland,
Romania, Russia, Spain, Turkey, UAE, the UK and the US. Visit http://www.epayworldwide.com
for more information.

    About Dixons Retail

    Dixons Retail is Europe's leading specialist electrical multi-channel retailing and
services company, employing over 31,000 people in 12 countries. More than 100 million
customers shop with us every year, online and in over 900 stores.

    Dixons Retail has built a successful and sustainable multichannel approach to
electrical retailing. Focused on the customer, the business offers a comprehensive range
of after sales services, including support from Knowhow, the UK's leading provider of
technology solutions, support, expertise and repairs. Business-to-business services are
provided through PC World in the UK. As market leader in the Nordics, the business enjoys
a superb reputation for first class customer service, a cost effective supply chain,
strong retail sites across four countries and great supply relationships.

    Dixons Retails' brands include Currys, PC World and Knowhow in the UK and Ireland.
Customers shop with Elkjop, El Giganten, Gigantti, Lefdal and Knowhow in the Nordic
countries, Kotsovolos in Greece, ElectroWorld in central Europe and Dixons Travel in a
number of airports across Europe. Aiming to deliver an unbeatable combination of Value,
Choice and Service, the company is proud to stand shoulder-to-shoulder with millions of
customers whilst delivering a truly multichannel shopping experience.For more information
about Dixons Retail plc, please visit http://www.Dixonsretail.com

epay

CONTACT: Note to Editors: For further information please contact: Michelle Kearney, epay, marketing@uk.epayworldwide.com, +44(0)1268-242-222
 
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