BiiSafe a Winner in the Red Dot Award 2014: BiiSafe Buddy is Awarded for High Design Quality

BiiSafe a Winner in the Red Dot Award 2014: BiiSafe Buddy is Awarded for High Design Quality

HELSINKI, Finland, March 24, 2014 /PRNewswire/ --

    BiiSafe convinced the 40-member expert panel for the Red Dot Award: Product Design
2014 with the high design quality of its product BiiSafe Buddy
[http://www.red-dot-21.com/products/biisafe-buddy-mobile-accessory-for-safety-19751 ]
designed by Idem Finland Oy. In the competition, the international experts discussed and
evaluated 4,815 entries from 53 countries. But only designs that won over the jury with
quality and innovative strength won an award. BiiSafe Buddy was successful and received
the coveted Red Dot quality seal as its deserved reward.

    (Photo:
http://photos.prnewswire.com/prnh/20140324/675647 )

    BiiSafe Buddy consists of a stylish mobile accessory and a smartphone app. It enables
easy and quick location sharing and alert sending among friends and family with just one
press of a button. The message is sent to pre-selected contacts who can see the sender's
location on their mobile in a map view. When used as a key ring, the app can also help in
finding one's lost keys. Design and wearability have played a significant role in the
product development.

    "Critical factors of today's mobile accessories are wearability, high quality
materials and ease of use. Chief Designer Petri Tuhkanen from Idem Finland Oy has been
able to catch this thinking in the final product. We are very proud of the BiiSafe Buddy's
look and feel that draws on the simplified Scandinavian design", says BiiSafe's CEO Jouni
Suutarinen.

    Prof. Dr. Peter Zec, initiator and CEO of Red Dot, explains the decision process in
the Red Dot Award: "The 40 experts assessed the quality of the entries with the utmost
care and attention. Due to their backgrounds, they also assessed the special cultural
aspects of the designs from 53 countries. But only the best products receive an award from
the jury. This is especially reflected in the percentage of successful entries in the Red
Dot Award, which is much smaller in contrast to other international design competitions.
Therefore, the winners can be proud of their achievements - with their entries, they stood
out from the rest and were able to pass the test in front of the critical eyes of the
experts."

    About Red Dot

    With the Red Dot Design Award, the Design Zentrum Nordrhein Westfalen created an
internationally renowned product competition. Its prize, the Red Dot, has established
itself worldwide as one of the most sought-after quality marks for excellent design. The
Design Zentrum Nordrhein Westfalen displays the award-winning products in the
RedDotDesignMuseumEssen for at least one year. http://www.red-dot.org

    About BiiSafe

    BiiSafe offers mobile based safety solutions and related accessories for consumer and
corporate use, at a great value price. Its applications are meant for personal safety and
home monitoring. BiiSafe Buddy is a stylish smartphone accessory for taking care of one's
belongings and loved ones. http://www.biisafe.com

    About Idem

    Idem Finland Oy is a highly experienced Design House with wide knowledge, skills and
experience in various different types of design projects. Idem Finland Oy has forward
looking attitude to get a chance to explore new technologies and design ideas to reach
customers goals and to create new innovative products. http://www.idem.fi

       
        Contact details:

        BiiSafe
        Jouni Suutarinen, CEO
        jouni.suutarinen@biisafe.com
        Tel. +358 (0)40 158 08 58

        Idem Finland
        Petri Tuhkanen, CEO
        petri.tuhkanen@idem.fi
        Tel. +358 (0)40 5080183

    Photo:
    http://photos.prnewswire.com/prnh/20140324/675647

Photo:http://photos.prnewswire.com/prnh/20140324/675647
http://photoarchive.ap.org/
BiiSafe