Veeva Systems Expands Multichannel Capabilities for Life Sciences Companies With New Web Channel Built Into Veeva CRM
Poster: SySAdmin
Posted on March 18, 2014 at 1:07:01 AM
Veeva Systems Expands Multichannel Capabilities for Life Sciences Companies With New Web Channel Built Into Veeva CRM
BARCELONA, Spain, March 18, 2014 /PRNewswire/ --
New Veeva CRM Engage enables customer interactions online anytime, anywhere,
on any device
Veeva Systems introduces Veeva CRM Engage, a cloud-based application that enables life
sciences organisations to interact with healthcare professionals (HCPs) over the web and
through mobile devices. Engage adds the online channel to Veeva's Commercial Suite, which
also supports face-to-face, phone, and email customer interactions, for unified
multichannel communications. With Engage, life sciences companies can extend the
face-to-face visit by facilitating a two-way dialogue online with relevant, interactive
content and personalised services like 'click-to-chat' and 'schedule a visit.'
(Logo:
http://photos.prnewswire.com/prnh/20120425/527164 )
"Today, physicians don't have time to waste, and they are no longer interested in
generic, static, one-way interactions. They expect information tailored to their specific
needs and want answers when, where, and how they desire," said Eric Newmark, program
director, Business Systems Strategies for IDC Health Insights. "The most progressive life
sciences companies are meeting this need by adding online into their multichannel mix and
delivering a customer experience that's informed by a holistic understanding of the
customer's profile, preferences, and interactions across every channel."
An integral part of Veeva's Commercial Suite, Engage enables online interactions to
work in unison with all other channels, delivering the best customer experience anywhere
including on mobile devices. It also captures all web activities in Veeva CRM for further
analysis, so companies can continuously adapt digital content to accommodate physician
preferences. This is even more crucial today, as 70 percent of HCPs prefer digital access
to pharmaceutical information and 40 percent believe digital media offers the most
personalised and relevant content.[1]
Engage also increases overall multichannel efficiency by allowing organisations to
reuse the same content across multiple channels. Life sciences companies save time and
resources with this 'create once, deploy everywhere' content model. Engage leverages the
central Veeva Vault PromoMats content repository, ensuring that all content remains
consistent, so physicians see the same, tailored messages - whether delivered online,
face-to-face, on a mobile device, or via email.
"With Veeva CRM Engage, the web channel no longer needs to be a disconnected silo,"
said Paul Shawah, vice president of commercial strategy for Veeva. "Veeva's customers can
now easily add new channels as an integrated part of their promotional mix without any
business disruption, helping create a differentiated customer experience, faster."
Veeva CRM Engage is planned for general availability worldwide in April 2014. The new
product is part of Veeva's Commercial Suite for life sciences, which delivers the accurate
customer data and compliant content required to enable more effective customer engagement
across multiple communication channels.
About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global life sciences
industry. Committed to innovation, product excellence, and customer success, Veeva has
more than 190 customers, ranging from the world's largest pharmaceutical companies to
emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in
Europe, Asia, and Latin America. For more information, visit http://www.veeva.com.
1. Capgemini, "Digital Dynamic: Changing the Pharma-Physician Interaction," by Hala
Quanadilo, November 7, 2013.
http://www.capgemini-consulting.com/blog/accelerating-life-sciences-transformation/2013/11/the-digital-dynamic-changing-the-pharma
Additional Comments on the News:
"Veeva CRM Engage is one of the only solutions that allows life science companies to
interact online with healthcare professionals in a personalised and tailored way," said
Thierry Vianey, client services director for Publicis Life Brands. "It also enables
companies to capture online interaction feedback, channel it directly into the CRM, and
then use that data to adapt content accordingly on a continuous basis."
"Integrating personalised, digital content with business-critical CRM has been a
challenge for the last decade in life sciences, as well as in other verticals. Veeva's
Commercial Suite with Engage seamlessly integrated brings together online, email, call
centre, and face-to-face communications channels to provide HCPs with the information they
need in the way and time they wish to receive it - enabling a pull, rather than push model
of content distribution," added Julian Wakeley, head of interactive, EMEA & AsiaPac at
Sudler & Hennessey, a global integrated healthcare communications agency. "The ability to
capture common data points, and feedback across these channels also empowers healthcare
customers to create, review, and evolve content - enabling pharmacos to close the loop and
provide exciting and relevant digital content."
"One of the principal challenges life sciences companies face today is in integrating
the customer interaction channels. Veeva CRM Engage, integrated with Veeva CRM, not only
allows HCPs to interact with life sciences companies in a different way but also
encourages and supports content reuse across channels and geographies for brand
consistency, reduced time to market and cost efficiencies," said Jon Vernon, director of
Havas Lynx, an award winning global provider of CLM solutions. "With Veeva CRM Engage,
brand managers can now devise an end-to-end multichannel strategy while ensuring the HCP
receives the right content, through the right channel, at the right frequency and in a way
that best fits with their individuals preferences."
Contact:
Lisa Barbadora
Veeva Systems Inc.
pr@veeva.com
Photo:
http://photos.prnewswire.com/prnh/20120425/527164
Photo:http://photos.prnewswire.com/prnh/20120425/527164
http://photoarchive.ap.org/
Veeva Systems
CONTACT: +1-610-420-3413
BARCELONA, Spain, March 18, 2014 /PRNewswire/ --
New Veeva CRM Engage enables customer interactions online anytime, anywhere,
on any device
Veeva Systems introduces Veeva CRM Engage, a cloud-based application that enables life
sciences organisations to interact with healthcare professionals (HCPs) over the web and
through mobile devices. Engage adds the online channel to Veeva's Commercial Suite, which
also supports face-to-face, phone, and email customer interactions, for unified
multichannel communications. With Engage, life sciences companies can extend the
face-to-face visit by facilitating a two-way dialogue online with relevant, interactive
content and personalised services like 'click-to-chat' and 'schedule a visit.'
(Logo:
http://photos.prnewswire.com/prnh/20120425/527164 )
"Today, physicians don't have time to waste, and they are no longer interested in
generic, static, one-way interactions. They expect information tailored to their specific
needs and want answers when, where, and how they desire," said Eric Newmark, program
director, Business Systems Strategies for IDC Health Insights. "The most progressive life
sciences companies are meeting this need by adding online into their multichannel mix and
delivering a customer experience that's informed by a holistic understanding of the
customer's profile, preferences, and interactions across every channel."
An integral part of Veeva's Commercial Suite, Engage enables online interactions to
work in unison with all other channels, delivering the best customer experience anywhere
including on mobile devices. It also captures all web activities in Veeva CRM for further
analysis, so companies can continuously adapt digital content to accommodate physician
preferences. This is even more crucial today, as 70 percent of HCPs prefer digital access
to pharmaceutical information and 40 percent believe digital media offers the most
personalised and relevant content.[1]
Engage also increases overall multichannel efficiency by allowing organisations to
reuse the same content across multiple channels. Life sciences companies save time and
resources with this 'create once, deploy everywhere' content model. Engage leverages the
central Veeva Vault PromoMats content repository, ensuring that all content remains
consistent, so physicians see the same, tailored messages - whether delivered online,
face-to-face, on a mobile device, or via email.
"With Veeva CRM Engage, the web channel no longer needs to be a disconnected silo,"
said Paul Shawah, vice president of commercial strategy for Veeva. "Veeva's customers can
now easily add new channels as an integrated part of their promotional mix without any
business disruption, helping create a differentiated customer experience, faster."
Veeva CRM Engage is planned for general availability worldwide in April 2014. The new
product is part of Veeva's Commercial Suite for life sciences, which delivers the accurate
customer data and compliant content required to enable more effective customer engagement
across multiple communication channels.
About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global life sciences
industry. Committed to innovation, product excellence, and customer success, Veeva has
more than 190 customers, ranging from the world's largest pharmaceutical companies to
emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in
Europe, Asia, and Latin America. For more information, visit http://www.veeva.com.
1. Capgemini, "Digital Dynamic: Changing the Pharma-Physician Interaction," by Hala
Quanadilo, November 7, 2013.
http://www.capgemini-consulting.com/blog/accelerating-life-sciences-transformation/2013/11/the-digital-dynamic-changing-the-pharma
Additional Comments on the News:
"Veeva CRM Engage is one of the only solutions that allows life science companies to
interact online with healthcare professionals in a personalised and tailored way," said
Thierry Vianey, client services director for Publicis Life Brands. "It also enables
companies to capture online interaction feedback, channel it directly into the CRM, and
then use that data to adapt content accordingly on a continuous basis."
"Integrating personalised, digital content with business-critical CRM has been a
challenge for the last decade in life sciences, as well as in other verticals. Veeva's
Commercial Suite with Engage seamlessly integrated brings together online, email, call
centre, and face-to-face communications channels to provide HCPs with the information they
need in the way and time they wish to receive it - enabling a pull, rather than push model
of content distribution," added Julian Wakeley, head of interactive, EMEA & AsiaPac at
Sudler & Hennessey, a global integrated healthcare communications agency. "The ability to
capture common data points, and feedback across these channels also empowers healthcare
customers to create, review, and evolve content - enabling pharmacos to close the loop and
provide exciting and relevant digital content."
"One of the principal challenges life sciences companies face today is in integrating
the customer interaction channels. Veeva CRM Engage, integrated with Veeva CRM, not only
allows HCPs to interact with life sciences companies in a different way but also
encourages and supports content reuse across channels and geographies for brand
consistency, reduced time to market and cost efficiencies," said Jon Vernon, director of
Havas Lynx, an award winning global provider of CLM solutions. "With Veeva CRM Engage,
brand managers can now devise an end-to-end multichannel strategy while ensuring the HCP
receives the right content, through the right channel, at the right frequency and in a way
that best fits with their individuals preferences."
Contact:
Lisa Barbadora
Veeva Systems Inc.
pr@veeva.com
Photo:
http://photos.prnewswire.com/prnh/20120425/527164
Photo:http://photos.prnewswire.com/prnh/20120425/527164
http://photoarchive.ap.org/
Veeva Systems
CONTACT: +1-610-420-3413