Urgency Driving Wi-Fi Deployments, Show New Customer Wins for Aptilo

Urgency Driving Wi-Fi Deployments, Show New Customer Wins for Aptilo

MOBILE WORLD CONGRESS - BARCELONA, February 25, 2014 /PRNewswire/ --

    There's a new urgency among operators to deploy Wi-Fi in ways that expand service
areas quickly, lower operating costs and leverage non-traditional partnerships to generate
new revenue and business opportunities, as evidenced by several recent customer wins for
Aptilo Networks [http://www.aptilo.com ], the leading provider of carrier-class Wi-Fi
service management and offloading solutions.

    (Logo:
http://photos.prnewswire.com/prnh/20120910/559670 )

    "These deployments reveal several trends we're seeing in Wi-Fi deployments," said
Aptilo CEO Torbjorn Ward. They are:

    Leveraging Third-Party Wi-Fi Footprint Through Wholesale Operator

    A tier-1 European mobile operator selected the Aptilo Service Management Platform(TM)
to enable carrier-class Wi-Fi services through a third-party network. The utilization of a
third-party Wi-Fi footprint through a Wi-Fi wholesale operator lowers the barriers further
for creating a carrier-class Wi-Fi service with a very fast time-to-market.

    Wi-Fi Managed Service for Operators

    That mobile operator is also using the Aptilo Managed Service(TM), providing a
high-availability architecture including geographic redundancy. "We're seeing a
significant increase in Managed Service, including cloud-based Wi-Fi deployments," said
Ward. "It allows the mobile network operator to offer carrier-class Wi-Fi without the
investment in equipment, training and maintenance."

    Cable Multi-System Operators (MSOs) Increasing Involvement in Wi-Fi

    MSOs are leveraging Wi-Fi as a strategic asset to add new subscribers and reduce
churn. MSOs are also starting to sell Wi-Fi network capacity to other operators, including
mobile operators, for mobile data offloading.

    Aptilo is working with a major cable multi-system operator (MSO) in the United States
to enable carrier-class Wi-Fi services. The MSO will utilize Aptilo's advanced portal and
business-to-business (B2B) service delivery capabilities to monetize and sell services to
multi-dwelling property owners. The MSO's subscribers will also get access to the Wi-Fi
service through an additional SSID at many other locations that have the same Wi-Fi
service. These homespots a perfect tool for customer retention in the highly competitive
broadband market.

    Mobile Virtual Network Operators (MVNOs) Embrace Wi-Fi

    A European MVNO is using Wi-Fi to complement 3G/4G network access to provide better
indoor access, thanks to Aptilo's carrier Wi-Fi
[http://www.aptilo.com/carrier-class-wi-fi/service-provider-wifi-hotspot20 ] solutions. The
MVNO is using Aptilo's mobile data offloading solution to compliment the 3G/4G mobile data
traffic by adding Wi-Fi footprint through a third-party carrier Wi-Fi network. The MVNO
will additionally build its own Wi-Fi footprint at specific locations.

    Aging Systems Being Replaced

    Outdated first-generation Wi-Fi hotspot systems are starting to take a toll on
operators, and as a result many are seeking replacements to aging service management
platforms. Aptilo recently replaced an outdated Wi-Fi hotspot system for a European mobile
operator as part of an end-to-end solution implemented by one of Aptilo's major
go-to-market partners, providing next-generation carrier Wi-Fi services.

    B2B: Selling Wi-Fi to Other Businesses

    Service providers are tapping business-to-business opportunities when developing Wi-Fi
offerings by making their services attractive to venue owners. They tailor the service to
the specific needs of different industry verticals, making businesses Wi-Fi partners
rather than Wi-Fi customers. One example is a new Aptilo installation with a European
hospitality solutions provider using Aptilo SMP to deliver a cloud-based hospitality Wi-Fi
service to hundreds of hotels in its customer base.

    "B2B Wi-Fi services are a crucial component for monetization of Wi-Fi," said Ward. "In
addition, these services facilitate site acquisition for their Wi-Fi footprint, one of the
major challenges facing operators that are used to renting space for their base stations.
In the Wi-Fi business it is all about selling services to venue owners."

    Visit Aptilo at Mobile World Congress, stand 5G66 in Hall 5 to learn more.

    For more information:
Carrier-class Wi-Fi - http://www.aptilo.com/carrier-class-wi-fi

    Aptilo Service Management Platform -
http://www.aptilo.com/aptilo-service-management

    About Aptilo Networks

    Aptilo Networks is a leading provider of systems to manage mobile data services for
Wi-Fi, WiMAX and 3G/LTE networks, including mobile data offloading. Aptilo's carrier-class
solutions boast pre-integrated authentication, policy control and charging functions to
maximize functionality and fast-track deployments while minimizing impact on existing
systems. Aptilo's solutions are currently in operation in more than 60 countries. For more
information, please visit http://www.aptilo.com

       
        For more information please contact:
        Hillary Call, Public Relations Manager
        Aptilo Networks AB
        c/o Call Communications
        P: +1 917-414-9262
        hillary.call@aptilo.com

    Photo:
    http://photos.prnewswire.com/prnh/20120910/559670

Photo:http://photos.prnewswire.com/prnh/20120910/559670
http://photoarchive.ap.org/
Aptilo Networks