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Mahindra Comviva Launches "La Vida" App at MWC Barcelona 2014
MWC, BARCELONA, Spain, February 25, 2014 /PRNewswire/ --
Experience Mobile Payment and Digital Music, live
Mahindra Comviva [http://mahindracomviva.com ], the global leader in providing
mobility solutions, today announced the launch of La Vida, a unique mobile application
that will redefine convenience and entertainment, at MWC 2014. La Vida is a queue buster
and entertainment app that will allow over 72,000 MWC attendees to order and pay for food
and beverages of their choice, via their mobile phones.
(Logo:
http://photos.prnewswire.com/prnh/20130626/625127)
The La Vida app is preloaded with menu and price details of the eateries which
Mahindra Comviva has partnered with at the MWC. The customers will receive an alert once
their order is ready for collection.
Speaking on the occasion, Zunder Lekshmanan, Chief Technology Officer, Mahindra
Comviva said "The consumer needs are constantly evolving and we are proud to provide yet
another mobility solution that enrich and add value to their daily lives. "La Vida" stands
for "The Life" and therefore the product has been built to add convenience and save time
of both consumers as well as merchants."
As a one stop shop solution, La Vida also offers access to music tracks which
consumers can listen and download via the app. At the Mahindra Comviva booth Hall 5, Stand
5G51 visitors can play around with a novel way of discovering content by simply using
their phone camera and scanning the posters of singers.
Reflecting the true MWC spirit, La Vida's "Capture Contest" adds a lighter moment in
the hustle-bustle of the event. Users can win some exciting prizes daily by capturing
their favorite MWC moment and garnering the most 'likes'.
La Vida is Android and IoS compatible and can be downloaded either through the
enclosed QR code or accessing the link http://203.197.173.241:8080/dls/lavida on their
phone browser.
Visit Mahindra Comviva [http://mahindracomviva.com ] and Tech Mahindra
[http://www.techmahindra.com/pages/default.aspx ] at the Mobile World Congress Barcelona at
Hall 5, Stand 5G51.
About Mahindra Comviva
Mahindra Comviva [http://www.mahindracomviva.com ] is the global leader in providing
mobility solutions. It's a subsidiary of Tech Mahindra and a part of the USD 16.7 billion
Mahindra Group. With an extensive portfolio spanning mobile finance, content,
infotainment, messaging and mobile data solutions, Mahindra Comviva
[http://www.mahindracomviva.com ] enables service providers to enhance customer experience,
rationalize costs and accelerate revenue growth. Its mobility solutions are deployed by
over 130 mobile service providers and financial institutions in over 90 countries,
transforming the lives of over a billion people across the world. For more information,
please visit http://www.mahindracomviva.com
Media Contacts
Sundeep Mehta
Corporate Communications
Mahindra Comviva
T: +91-124-481-9000
pr@comviva.com
Photo:
http://photos.prnewswire.com/prnh/20130626/625127
Photo:http://photos.prnewswire.com/prnh/20130626/625127
http://photoarchive.ap.org/
Mahindra Comviva
Mahindra Comviva Launches "La Vida" App at MWC Barcelona 2014
MWC, BARCELONA, Spain, February 25, 2014 /PRNewswire/ --
Experience Mobile Payment and Digital Music, live
Mahindra Comviva [http://mahindracomviva.com ], the global leader in providing
mobility solutions, today announced the launch of La Vida, a unique mobile application
that will redefine convenience and entertainment, at MWC 2014. La Vida is a queue buster
and entertainment app that will allow over 72,000 MWC attendees to order and pay for food
and beverages of their choice, via their mobile phones.
(Logo:
http://photos.prnewswire.com/prnh/20130626/625127)
The La Vida app is preloaded with menu and price details of the eateries which
Mahindra Comviva has partnered with at the MWC. The customers will receive an alert once
their order is ready for collection.
Speaking on the occasion, Zunder Lekshmanan, Chief Technology Officer, Mahindra
Comviva said "The consumer needs are constantly evolving and we are proud to provide yet
another mobility solution that enrich and add value to their daily lives. "La Vida" stands
for "The Life" and therefore the product has been built to add convenience and save time
of both consumers as well as merchants."
As a one stop shop solution, La Vida also offers access to music tracks which
consumers can listen and download via the app. At the Mahindra Comviva booth Hall 5, Stand
5G51 visitors can play around with a novel way of discovering content by simply using
their phone camera and scanning the posters of singers.
Reflecting the true MWC spirit, La Vida's "Capture Contest" adds a lighter moment in
the hustle-bustle of the event. Users can win some exciting prizes daily by capturing
their favorite MWC moment and garnering the most 'likes'.
La Vida is Android and IoS compatible and can be downloaded either through the
enclosed QR code or accessing the link http://203.197.173.241:8080/dls/lavida on their
phone browser.
Visit Mahindra Comviva [http://mahindracomviva.com ] and Tech Mahindra
[http://www.techmahindra.com/pages/default.aspx ] at the Mobile World Congress Barcelona at
Hall 5, Stand 5G51.
About Mahindra Comviva
Mahindra Comviva [http://www.mahindracomviva.com ] is the global leader in providing
mobility solutions. It's a subsidiary of Tech Mahindra and a part of the USD 16.7 billion
Mahindra Group. With an extensive portfolio spanning mobile finance, content,
infotainment, messaging and mobile data solutions, Mahindra Comviva
[http://www.mahindracomviva.com ] enables service providers to enhance customer experience,
rationalize costs and accelerate revenue growth. Its mobility solutions are deployed by
over 130 mobile service providers and financial institutions in over 90 countries,
transforming the lives of over a billion people across the world. For more information,
please visit http://www.mahindracomviva.com
Media Contacts
Sundeep Mehta
Corporate Communications
Mahindra Comviva
T: +91-124-481-9000
pr@comviva.com
Photo:
http://photos.prnewswire.com/prnh/20130626/625127
Photo:http://photos.prnewswire.com/prnh/20130626/625127
http://photoarchive.ap.org/
Mahindra Comviva