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Call for Big Data by Marketers Leads to Strategic Partnership Between Brandworkz and Differentia Consulting to Provide Advanced Analytics for Digital Asset Management
LONDON, February 25, 2014 /PRNewswire/ --
Brandworkz, the specialist provider of marketing and digital asset management
technology has today confirmed a strategic partnership with Differentia Consulting to
provide QlikView self-service business intelligence analytics software for digital asset
management.
The advanced analytics [http://www.brandworkz.com/features/reporting-and-analysis ]
offering, called Smarter.DAM provides complete information on the performance of digital
asset management (DAM) activity using data captured by the Brandworkz DAM platform. It
provides an audit trail and analytics on brand and marketing activities.
The Smarter.DAM Dashboard creates a single view of the way digital assets are being
used, marketing activities managed and campaigns executed. The dashboard application is
designed to be visual and easy to digest, taking complex data on the marketing processes
and assets that represent a brand and presenting the data so that it can be analysed
quickly. The dashboard gives clarity on how marketing management is affecting brand
consistency, governance, education and operations via powerful attribution analysis.
Clarity around the analytics of how a digital asset management system is being used
and by whom can drive a strategy for promotion of the site and its contents ensuring the
investment in the marketing materials, assets and templates as well as the system itself
is justified.
Big Data is a key focus for marketers in 2014 as they are being required by their
businesses to be more numbers-driven and accountable than ever before. There is growing
demand from marketers for intelligent software to help consolidate and integrate data to
create strategies and campaigns. Data analytics is a vital tool for marketers and members
of management teams.
The Smarter.DAM offering is available now from Brandworkz or Differentia Consulting.
Arnaud Lagarde, Sales Director, Brandworkz says, "Our clients have been asking us for
advanced analytics in Brandworkz. We are delighted that our strategic partnership with
Differentia Consulting to create the QlikView Smarter.DAM dashboard gives marketing
managers the solution they need. Smarter.DAM addresses the requirement to report on
marketing assets and activity, in an accurate and timely manner. With clear reporting,
users understand where investment in digital assets, marketing campaign development and
marketing operations is giving return on investment."
Adrian Parker, VP Marketing and Strategy, Differentia Consulting says, "Differentia
Consulting are extremely pleased to have joined in a strategic partnership with
Brandworkz. The Smarter.DAM dashboard application, powered by QlikView will provide
marketers with role based analytics that they require to do their jobs efficiently, with
one accurate view of their marketing assets. Smarter.DAM is part of a series of Smarter.BI
platform offerings pioneered by Differentia Consulting to discover actionable insight for
decision makers across the enterprise."
Editors' Notes
Brandworkz is used by marketers and brand managers to centralise marketing management
processes, reduce costs and improve productivity. A cloud-based platform, it is used by
Red Bull Racing, Jones Lang LaSalle, Pfizer and Cambridge University for automating the
creation and delivery of marketing materials across channels, Brandworkz also ensures
compliance to a company's brand positioning. It enables users to share marketing assets,
manage campaigns, collaborate globally and improve sales or partner enablement.
Differentia Consulting are a UK based, global award winning, QlikView Elite Solution
Provider offering a platinum level of service. Delivering QlikView Services to 250+
clients, Differentia Consulting offer QlikView solutions across a wide variety of
industries and have a dedicated team of certified consultants to assist customers in the
design, development, implementation and on-going support of industry specific QlikView
dashboards and QlikView reports. These solutions may also incorporate QlikView extension
objects such as planning and mapping / location intelligence.
PR Contacts
Anna Cotton, Brandworkz, London Office, +44(0)20-7288-9700,
anna.cotton@brandworkz.com
http://www.brandworkz.com
http://www.differentia.co/qlikview/smarter-bi/dam-dashboard
Brandworkz
Call for Big Data by Marketers Leads to Strategic Partnership Between Brandworkz and Differentia Consulting to Provide Advanced Analytics for Digital Asset Management
LONDON, February 25, 2014 /PRNewswire/ --
Brandworkz, the specialist provider of marketing and digital asset management
technology has today confirmed a strategic partnership with Differentia Consulting to
provide QlikView self-service business intelligence analytics software for digital asset
management.
The advanced analytics [http://www.brandworkz.com/features/reporting-and-analysis ]
offering, called Smarter.DAM provides complete information on the performance of digital
asset management (DAM) activity using data captured by the Brandworkz DAM platform. It
provides an audit trail and analytics on brand and marketing activities.
The Smarter.DAM Dashboard creates a single view of the way digital assets are being
used, marketing activities managed and campaigns executed. The dashboard application is
designed to be visual and easy to digest, taking complex data on the marketing processes
and assets that represent a brand and presenting the data so that it can be analysed
quickly. The dashboard gives clarity on how marketing management is affecting brand
consistency, governance, education and operations via powerful attribution analysis.
Clarity around the analytics of how a digital asset management system is being used
and by whom can drive a strategy for promotion of the site and its contents ensuring the
investment in the marketing materials, assets and templates as well as the system itself
is justified.
Big Data is a key focus for marketers in 2014 as they are being required by their
businesses to be more numbers-driven and accountable than ever before. There is growing
demand from marketers for intelligent software to help consolidate and integrate data to
create strategies and campaigns. Data analytics is a vital tool for marketers and members
of management teams.
The Smarter.DAM offering is available now from Brandworkz or Differentia Consulting.
Arnaud Lagarde, Sales Director, Brandworkz says, "Our clients have been asking us for
advanced analytics in Brandworkz. We are delighted that our strategic partnership with
Differentia Consulting to create the QlikView Smarter.DAM dashboard gives marketing
managers the solution they need. Smarter.DAM addresses the requirement to report on
marketing assets and activity, in an accurate and timely manner. With clear reporting,
users understand where investment in digital assets, marketing campaign development and
marketing operations is giving return on investment."
Adrian Parker, VP Marketing and Strategy, Differentia Consulting says, "Differentia
Consulting are extremely pleased to have joined in a strategic partnership with
Brandworkz. The Smarter.DAM dashboard application, powered by QlikView will provide
marketers with role based analytics that they require to do their jobs efficiently, with
one accurate view of their marketing assets. Smarter.DAM is part of a series of Smarter.BI
platform offerings pioneered by Differentia Consulting to discover actionable insight for
decision makers across the enterprise."
Editors' Notes
Brandworkz is used by marketers and brand managers to centralise marketing management
processes, reduce costs and improve productivity. A cloud-based platform, it is used by
Red Bull Racing, Jones Lang LaSalle, Pfizer and Cambridge University for automating the
creation and delivery of marketing materials across channels, Brandworkz also ensures
compliance to a company's brand positioning. It enables users to share marketing assets,
manage campaigns, collaborate globally and improve sales or partner enablement.
Differentia Consulting are a UK based, global award winning, QlikView Elite Solution
Provider offering a platinum level of service. Delivering QlikView Services to 250+
clients, Differentia Consulting offer QlikView solutions across a wide variety of
industries and have a dedicated team of certified consultants to assist customers in the
design, development, implementation and on-going support of industry specific QlikView
dashboards and QlikView reports. These solutions may also incorporate QlikView extension
objects such as planning and mapping / location intelligence.
PR Contacts
Anna Cotton, Brandworkz, London Office, +44(0)20-7288-9700,
anna.cotton@brandworkz.com
http://www.brandworkz.com
http://www.differentia.co/qlikview/smarter-bi/dam-dashboard
Brandworkz