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Blancco Introduces Expanded Capabilities for Automating Mobile Device Erasure at MWC
JOENSUU, Finland, February 21, 2014 /PRNewswire/ --
Data erasure expert Blancco reveals new products and features at Mobile
World Congress to help mobile network operators efficiently and safely recoup value from
smartphones and tablets
To attract and keep customers, mobile network operators (MNOs) are expanding trade-in
and buy-back programs, but proper handling - including full data erasure - is critical for
safely recouping value from used mobile devices. At Mobile World Congress
[http://www.mobileworldcongress.com ] (MWC) February 24-27 in Barcelona, Blancco
[http://www.blancco.com ], the global leader in data erasure and computer reuse solutions,
will highlight how MNOs and their recycling partners can enhance -and protect -profits
by fully erasing smartphones and tablets.
(Logo:
http://photos.prnewswire.com/prnh/20130418/608188 )
"While fast, a simple factory reset leaves recoverable data, making MNOs and their
partners vulnerable to data breach, along with associated fines and brand damage that
ultimately harm - rather than help - profits and the average revenue per user (ARPU),"
said Kim Vaisanen, CEO and Co-Founder of Blancco. "From our customers, plus involvement
with the Device Renewal Forum (DRF), we know safe, efficient recycling of mobile devices
is a complex process, which is why Blancco has created and continually updates a range of
products that automate full data erasure and reporting."
At MWC Stand 5C41, Hall 5, Blancco will highlight upgrades to its advanced, TUEV
SUED-approved [http://www.blancco.com/en/benefits/most-certified-data-erasure ] erasure
tool, Blancco Mobile [http://www.blancco.com/en/products/total-data-erasure/mobile ].
Blancco Mobile provides robust platform support and automation that allow one operator to
fully erase hundreds of mobile devices per day. Blancco's new technical solutions on
display at MWC include:
- Blancco Mobile
[http://www.blancco.com/en/products/total-data-erasure/mobile ] Windows Phone 8
(Nokia Lumia) - Erasure of Windows Lumia has been added to the list of supported
smartphones and tablets, which include Android, iOS, BlackBerry, Symbian, and Windows
Mobile.
- Blancco Mobile Android Diagnostic - This new feature allows detailed
testing of Android phone hardware and functionality.
- Blancco Flash Appliance
[http://download.blancco.com/Marketing/Material/Product_Flash/product-sheet-flash-appliance.pdf ]
- This rack-mountable hardware device optimizes erasure of high volumes of
SD cards or USB sticks.
All Blancco products provide detailed reports as proof of data erasure and
verification of hardware health, which help MNOs and recyclers determine a device's
viability for refurbishment and resale.
Blancco's new white paper, "Mobile Network Operators and the Used Mobile Device
Market: Safely Capturing Value with Advanced Data Erasure," will be available at MWC or by
download [http://go.pardot.com/l/32892/2014-02-06/3dmr ]. To meet with Blancco at MWC,
contact Johanna Pakkanen, Marketing Manager [johanna.pakkanen@blancco.com ].
About Blancco
Blancco is the proven data erasure solution for millions of users around the globe. As
the global leader in data erasure and computer reuse solutions, Blancco offers the most
certified data erasure solutions within the industry. The company serves users across a
wide range of industries, including banking, finance, government and defense. The
company's products are highly valued by IT asset disposal professionals around the world.
Blancco operates from an extensive network of international offices and partners across
Europe, North America, the Middle East, Russia, Asia and Australasia. More information is
available at http://www.blancco.com.
Media Contact:
Monica Shaw
+1-770-367-9534
mshaw@carabinerpr.com
Blancco Oy Ltd.
Kim Vaisanen, CEO and Co-Founder
+358-50-585-2885
kim.vaisanen@blancco.com
Photo:
http://photos.prnewswire.com/prnh/20130418/608188
Photo:http://photos.prnewswire.com/prnh/20130418/608188
http://photoarchive.ap.org/
Blancco Oy Ltd.
Blancco Introduces Expanded Capabilities for Automating Mobile Device Erasure at MWC
JOENSUU, Finland, February 21, 2014 /PRNewswire/ --
Data erasure expert Blancco reveals new products and features at Mobile
World Congress to help mobile network operators efficiently and safely recoup value from
smartphones and tablets
To attract and keep customers, mobile network operators (MNOs) are expanding trade-in
and buy-back programs, but proper handling - including full data erasure - is critical for
safely recouping value from used mobile devices. At Mobile World Congress
[http://www.mobileworldcongress.com ] (MWC) February 24-27 in Barcelona, Blancco
[http://www.blancco.com ], the global leader in data erasure and computer reuse solutions,
will highlight how MNOs and their recycling partners can enhance -and protect -profits
by fully erasing smartphones and tablets.
(Logo:
http://photos.prnewswire.com/prnh/20130418/608188 )
"While fast, a simple factory reset leaves recoverable data, making MNOs and their
partners vulnerable to data breach, along with associated fines and brand damage that
ultimately harm - rather than help - profits and the average revenue per user (ARPU),"
said Kim Vaisanen, CEO and Co-Founder of Blancco. "From our customers, plus involvement
with the Device Renewal Forum (DRF), we know safe, efficient recycling of mobile devices
is a complex process, which is why Blancco has created and continually updates a range of
products that automate full data erasure and reporting."
At MWC Stand 5C41, Hall 5, Blancco will highlight upgrades to its advanced, TUEV
SUED-approved [http://www.blancco.com/en/benefits/most-certified-data-erasure ] erasure
tool, Blancco Mobile [http://www.blancco.com/en/products/total-data-erasure/mobile ].
Blancco Mobile provides robust platform support and automation that allow one operator to
fully erase hundreds of mobile devices per day. Blancco's new technical solutions on
display at MWC include:
- Blancco Mobile
[http://www.blancco.com/en/products/total-data-erasure/mobile ] Windows Phone 8
(Nokia Lumia) - Erasure of Windows Lumia has been added to the list of supported
smartphones and tablets, which include Android, iOS, BlackBerry, Symbian, and Windows
Mobile.
- Blancco Mobile Android Diagnostic - This new feature allows detailed
testing of Android phone hardware and functionality.
- Blancco Flash Appliance
[http://download.blancco.com/Marketing/Material/Product_Flash/product-sheet-flash-appliance.pdf ]
- This rack-mountable hardware device optimizes erasure of high volumes of
SD cards or USB sticks.
All Blancco products provide detailed reports as proof of data erasure and
verification of hardware health, which help MNOs and recyclers determine a device's
viability for refurbishment and resale.
Blancco's new white paper, "Mobile Network Operators and the Used Mobile Device
Market: Safely Capturing Value with Advanced Data Erasure," will be available at MWC or by
download [http://go.pardot.com/l/32892/2014-02-06/3dmr ]. To meet with Blancco at MWC,
contact Johanna Pakkanen, Marketing Manager [johanna.pakkanen@blancco.com ].
About Blancco
Blancco is the proven data erasure solution for millions of users around the globe. As
the global leader in data erasure and computer reuse solutions, Blancco offers the most
certified data erasure solutions within the industry. The company serves users across a
wide range of industries, including banking, finance, government and defense. The
company's products are highly valued by IT asset disposal professionals around the world.
Blancco operates from an extensive network of international offices and partners across
Europe, North America, the Middle East, Russia, Asia and Australasia. More information is
available at http://www.blancco.com.
Media Contact:
Monica Shaw
+1-770-367-9534
mshaw@carabinerpr.com
Blancco Oy Ltd.
Kim Vaisanen, CEO and Co-Founder
+358-50-585-2885
kim.vaisanen@blancco.com
Photo:
http://photos.prnewswire.com/prnh/20130418/608188
Photo:http://photos.prnewswire.com/prnh/20130418/608188
http://photoarchive.ap.org/
Blancco Oy Ltd.