Security and Communications Service Provider Partners with Essence's Smart Living Offering

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February 19, 2014
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Security and Communications Service Provider Partners with Essence's Smart Living Offering

HERZLIYA, Israel and MOSCOW, February 19, 2014 /PRNewswire/ --

    Essence in Russia is introducing with GulfStream its simple, branded DIY smart home
kit to overcome one of the major obstacles that has prevented communications service
providers from offering value added services for security and connected homes.

    "Any customer can simply install this out of the box," says Ben Weinberger, Deputy CEO
of Essence. "The service provider really doesn't have to worry about anything. They just
send the kit to consumers, and the consumers install a complete home security and
connected home system by themselves."

    One of the main obstacles to mass deployment of new connected home services is the
need to train and send out support personnel. The Essence WeR@HomeTM solution overcomes
that issue with its self-installed, simple set-up and remote maintenance tools for service
providers.

    Another major benefit is the flexible pricing model. Essence's partner in Russia,
Gulfstream, found that communications service providers were looking for new services with
flexible pricing models. With WeR@HomeTM, it's possible to provide a hardware and software
package for the average consumer that allows self-monitoring via mobile apps, with
affordable equipment and monthly subscription fees.

    "The built-in app means that people can manage their own homes and security alarms
from their mobile devices," said Oleg Rybakov, GulfStream Technical Director. "The system
enables people to see a video or photograph of what's going on in their homes at any time.
The starter kit is inexpensive, with basic professional monitoring services, enabling
people to grow with additional devices and enriched professional monitoring services. It
is also cost effective for service providers to deploy, thanks to the WeR@HomeTM easy
set-up and simple user experience as well as the solution's remote maintenance and
management tools."

    "Service providers may not want to change their business models but still want to
provide the widest possible range of services for their customers," said Weinberger. "It
makes sense for the end user, too. In 15 minutes, you can have a system that works in your
home and is managed via your mobile phone with absolutely no hassle."

    GulfStream and Essence have been working together for several years, and this
represents an expansion of that partnership, with greater opportunities for service
providers in Russia.

    "The advantage of working with Essence is that they have a proven connected home and
security solution. We know that we can rely on them to provide the solutions and devices
quickly, without any integration headaches," added Rybakov.

    About Essence

    Essence is a privately held, global provider of scalable, end-to-end M2M
connected-living solutions for security, communication, and healthcare service providers.
Over the past 20 years, Essence has built an impressive installed base, with over 10
million products deployed and used by Tier-1 service providers worldwide. Essence is
committed to developing and supporting solutions that both enhance partners' businesses
and enable people to live a fuller and better life.

    About Gulfstream

    JSC "Gulfstream Security Systems" was founded in 1994 with headquarters in Moscow.
It's the leading private provider of monitored alarm services for residential and
commercial clients in Russia. Our mission is to care constantly about our clients'
security to ensure their reliable protection and to give them peace of mind.

       
        Media Contact
           Amy Kenigsberg
        K2 Global Communications
        amy@k2-gc.com
        http://www.k2-gc.com
        tel: +972-9-794-1681 (+2 GMT)
        mobile: +972-524-761-341
        U.S.: +1-913-440-4072 (+7 ET)

Essence

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