Allot Launches New Mobile Trends Report: Factors Influencing Video Experience on Mobile Networks

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February 19, 2014
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Allot Launches New Mobile Trends Report: Factors Influencing Video Experience on Mobile Networks

Report Finds that Bandwidth Allocation Does Not Match Video Requirements, Device Matters, and Appropriate Video Container Can Improve the Subscriber's Perceived QoE

HOD HASHARON, Israel, February 19, 2014 /PRNewswire/ --

    Allot Communications Ltd [http://www.allot.com ]. (NASDAQ: ALLT), a leading supplier
of service optimization and revenue generation solutions for fixed and mobile broadband
operators, today announced the availability of its February 2014 Allot MobileTrends
Report, "Measuring the Mobile Video Experience
[http://www.allot.com/mobile_trends_Q1_2014.html?campidp1D0000000n2uT ]," which explores
the factors that impact video delivery quality over mobile data networks. The report
examines how download bandwidth, duration, resolution, mobile operating system (iOS,
Android) and video container (3GP, MP4) affect stalling, as well as how they interact to
influence the overall video viewing experience.

    Mobile subscribers tend to evaluate the overall quality of their mobile network based
on their video viewing experience, and industry studies have concluded that video stalling
has significant impact on user engagement and quality of experience. As demand for video
content grows, video delivery quality continues to be an important challenge for
operators. The report illustrates how video analytics can be used to address these
challenges.

    The statistical information presented in the report includes a randomly selected
sample of 300,000 representative video detail records (VDRs) from hundreds of millions of
unmanaged mobile video transactions during a given week. The source data was extracted
anonymously from a mobile service provider in a developed country during December 2013.

    Mobile Video Delivery - Key Findings:

       
        - Actual bandwidth allocation by the network has no correlation to the video
          stream requirements.
        - Laptops with dongles experience more video stalls than smartphones, however
          laptop users will continue to watch the video for longer durations, regardless of
          stalls.
        - The video delivery container directly affects the mobile viewing experience.
        - Insufficient allocated bandwidth for the video session will result in video
          stalls.
        - Videos watched for longer durations are likely to have more stalls.

    "Since customers tend to judge the quality of their mobile network based on the
quality of their video viewing experience, it is crucial for mobile operators to be able
to accurately measure the experience and better understand the factors that affect it,"
said Andrei Elefant, VP Marketing and Product Management at Allot Communications. "This
report clearly demonstrates that video analytics together with video management and
optimization tools can help mobile operators improve the video experience, thus making
them more competitive."

    The full February 2014 Allot MobileTrends Report, complete with statistical graphics
and charts, can be downloaded here
[http://www.allot.com/mobile_trends_Q1_2014.html?campidp1D0000000n2uT ].

                                            # # #

    About Allot Communications

    Allot Communications Ltd. (NASDAQ, TASE: ALLT) is a leading global provider of
intelligent broadband solutions that put mobile, fixed and enterprise networks at the
center of the digital lifestyle and workstyle. Allot's DPI-based solutions identify and
leverage the business intelligence in data networks, empowering operators to analyze,
protect, improve and enrich the digital lifestyle services they deliver. Allot's unique
blend of innovative technology, proven know-how and collaborative approach to industry
standards and partnerships enables network operators worldwide to elevate their role in
the digital lifestyle ecosystem and to open the door to a wealth of new business
opportunities. For more information, please visit http://www.allot.com.

    Forward Looking Statement

    This release may contain forward-looking statements, which express the current beliefs
and expectations of Company management. Such statements involve a number of known and
unknown risks and uncertainties that could cause our future results, performance or
achievements to differ significantly from the results, performance or achievements
expressed or implied by such forward-looking statements. Important factors that could
cause or contribute to such differences include risks relating to: our ability to compete
successfully with other companies offering competing technologies; the loss of one or more
significant customers; consolidation of, and strategic alliances by, our competitors,
government regulation; lower demand for key value-added services; our ability to keep pace
with advances in technology and to add new features and value-added services; managing
lengthy sales cycles; operational risks associated with large projects; our dependence on
third party channel partners for a material portion of our revenues; and other factors
discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F
filed with the Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the Private
Securities Litigation Reform Act of 1995. These forward-looking statements are made only
as of the date hereof, and the company undertakes no obligation to update or revise the
forward-looking statements, whether as a result of new information, future events or
otherwise.

       
        Contacts

        Allot Communications

        Maya Lustig, Director of Corporate Communications, +972-9-7616851,
         mlustig@allot.com

        Finn Partners for Allot Communications, Amy Farrell, +1-617-366-7149,
         amy.farrell@finnpartners.com

Allot Communications Ltd.

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