Samsung Launches Search to Find Undiscovered Talent

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February 10, 2014
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Samsung Launches Search to Find Undiscovered Talent

LONDON, February 10, 2014 /PRNewswire/ --

    Gizzi Erskine, Idris Elba, Paloma Faith and Rankin confirmed as mentors for 'Launching
People,' the search to find people with extraordinary ideas

    Samsung is joining forces with the UK's hottest talent to give people with a passion
for food, film, music and photography, the opportunity of a lifetime. 'Launching People'
will see pop-up chef and Sunday Times cook Gizzi Erskine, award-winning actor and producer
Idris Elba, singer-songwriter Paloma Faith and portrait and fashion photographer Rankin,
search for undiscovered British and Irish talent. They will act as mentors as they help
food lovers, budding film makers, musical game changers and picture takers launch their
brilliant ideas.

    The mentors, together with Samsung will be scouring the length and breadth of the UK
and Ireland to find people with extraordinary potential and original ideas. The chosen
candidates will work with one of the four inspirational mentors to collaborate on a unique
project. Their journey, from meeting the mentors to the launch of their project, will be
documented in a television series to air later this year.

    So, if you've got a great idea and think you have what it takes to impress our
talented panel of mentors, then pitch us your project via
http://www.launchingpeople.co.uk between now and Thursday 6th March 2014. Gizzi,
Idris, Paloma and Rankin will each choose one person to work with one-on-one, helping to
bring their ideas to life and launch their project.

    Andy Griffiths, President, Samsung UK and Ireland, commented: "Everyone knows Samsung
for launching products and every day we're inspired by people who use those products to
achieve amazing things. 'Launching People' is all about doing just that - launching
people's potential through technology, whatever their stage in life. We hope to give
people with passion, ambition and a hungry mind, a launch pad for their bright ideas and
change their lives in a positive way."

    Each of our mentors will be looking for outstanding potential in the person and idea
they choose to support;

    Gizzi Erskine: "I want to see someone that has a serious passion for the industry - I
want to understand their passion and be able to see and feel it. I want to show that you
don't have to be conventional to be successful. I'm looking for someone who's happy to
break the rules - and maybe teach me a thing or two along the way. The simple ideas can be
the best. But a simple idea with a bit of glitter on it is far more exciting."

    Idris Elba: "I'm looking for someone that wants to tell a story and inspire others.
They might have an idea that they're not quite sure how to take to the next level. If I
represent anything, it's someone who dreamed big and achieved those dreams. If anyone out
there has a similar aspiration, then I want to hear from them."

    Paloma Faith: "I'm really looking for something that we've not seen in a British
artist before. What's important to me is that the person has something innovative to
offer, something that defies genre. I'm looking for outsiders. I love and relate to
outsiders. The thought of finding someone like that excites me."

    Rankin: "I want to find someone that's undiscovered. I'm looking for someone that's
got a vision, a creative eye who wants to make a career out of photography. I want to know
what they do that's different, that's interesting and for them to show me an idea that is
unique and has an original view of the world."

    To apply, entrants need to make a two minute video pitch all about their idea and
upload it to http://www.LaunchingPeople.co.uk. Submissions are open until Thursday 6th
March and the final four will feature in a television series which will air on TV in
spring this year. There will also be a 'People's Choice' winner per category, voted for by
the public on Facebook, who will receive personal tuition and Samsung products that will
support them in pursuing their dreams. The 'People's Choice' winners will be announced on
Friday 7th March.

    About Samsung Electronics Co., Ltd.

    Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and discovery, we are
transforming the worlds of televisions, smartphones, personal computers, printers,
cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions.
We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To
discover more, please visit http://www.samsung.com.

       
        CONTACT

        SAMSUNG UK Press Office
        The Red Consultancy
        Tel: +44(0)207-025-6620
        Email: samsungteam@redconsultancy.com

        Rachel Lloyd
        SAMSUNG UK
        Tel: +44(0)7788-978-347
        Email: r.cameron@samsung.com

Samsung UK

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