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Jawbone® Announces Collaboration With The World Economic Forum For The Davos Health Challenge
DAVOS, Switzerland, January 21, 2014 /PRNewswire/ --
Inspired by The Forum's focus on addressing global health challenges,
Jawbone to support delegates with UP(R) bands to raise awareness of smart behaviours
around movement, sleep and food
Jawbone(R) [http://www.jawbone.com ], a global leader and innovator in smart audio
devices and wearable technology, today announced a collaboration with the World Economic
Forum. Jawbone is supporting delegates of the 44th Annual Meeting
[http://www.weforum.org/events/world-economic-forum-annual-meeting-2014 ] taking place 22
to 25 January in Davos-Klosters, Switzerland, with its revolutionary wristband and app
system, Jawbone UP(R). Delegates can join the Davos Health Challenge and move towards
better health by using UP by Jawbone to track their activity and sleep.
"Jawbone's aim is to give people everywhere a tool to lead healthier lifestyles and
achieve their goals, and we're thrilled that the World Economic Forum is putting such
focus on the big health challenges facing the world," said Travis Bogard, vice president
of product management and strategy at Jawbone. "We're proud that The Forum will be using
UP as a tool to help people learn about themselves, and ultimately, live better."
The health challenges of the 21st century will be a main focus of this year's Forum,
who approached Jawbone to help it explore the latest wearable technologies and health
empowerment tools. Together, Jawbone and The Forum aim to inspire participants from more
than 100 countries and highlight technology's crucial role in helping to achieve and
maintain a healthy lifestyle.
The World Economic Forum will launch the Davos Health Challenge this week. The Health
Challenge will encourage participants towards physical activity, sleep and overall well
being through wearing UP24[TM] and UP bands, which will help them understand their
behaviour patterns and make smarter choices.
"Health is a cornerstone of the Annual Meeting 2014, and the Davos Health Challenge
encourages its 2,500 participants towards making healthy choices for food, drink and
physical activity. We are delighted that Jawbone, a Global Growth Company Partner of the
Forum, is supporting our efforts with the latest wearable health empowerment technologies
so the Davos Health Challenge can inspire people to change behaviour towards a healthier
lifestyle," said Eva Jané-Llopis, Director of Health Programmes at the World Economic
Forum.
Note to Editors:
UP by Jawbone [https://jawbone.com/up ] is revolutionary wristband and app system that
helps you learn things about yourself and live better. UP fits effortlessly into the way
you live to help you understand how you sleep, move, eat and feel, and how those factors
affect one another. It delivers useful and engaging information through a smartphone
application that generates personalised insights to help you make meaning of the data and
achieve your goals. It's available in 28 countries.
About Jawbone
For more than a decade, Jawbone(R) has developed human-centered wearable technology
and audio devices that solve everyday problems and help us live better. A 2010 IDSA Design
of the Decade winner, the company is the creator of the best-selling JAMBOX(R) family of
wireless speakers, the award-winning Jawbone ERA(R) and ICON[TM] Bluetooth(R) headsets,
and NoiseAssassin(R) technology. Jawbone's approach to lifestyle tracking is unique, with
over 430 patents filed related to Jawbone's lifestyle tracking ecosystem and its wearable
technology manufacturing processes. Jawbone is privately held and headquartered in San
Francisco.
Jawbone(R), UP(R), and UP24[TM] are trademarks owned by AliphCom dba Jawbone. Other
company and product names may be trademarks of their respective owners.
Contact:
Amy Kemball-Cook
+44(0)7751235069
Jawbone
Jawbone® Announces Collaboration With The World Economic Forum For The Davos Health Challenge
DAVOS, Switzerland, January 21, 2014 /PRNewswire/ --
Inspired by The Forum's focus on addressing global health challenges,
Jawbone to support delegates with UP(R) bands to raise awareness of smart behaviours
around movement, sleep and food
Jawbone(R) [http://www.jawbone.com ], a global leader and innovator in smart audio
devices and wearable technology, today announced a collaboration with the World Economic
Forum. Jawbone is supporting delegates of the 44th Annual Meeting
[http://www.weforum.org/events/world-economic-forum-annual-meeting-2014 ] taking place 22
to 25 January in Davos-Klosters, Switzerland, with its revolutionary wristband and app
system, Jawbone UP(R). Delegates can join the Davos Health Challenge and move towards
better health by using UP by Jawbone to track their activity and sleep.
"Jawbone's aim is to give people everywhere a tool to lead healthier lifestyles and
achieve their goals, and we're thrilled that the World Economic Forum is putting such
focus on the big health challenges facing the world," said Travis Bogard, vice president
of product management and strategy at Jawbone. "We're proud that The Forum will be using
UP as a tool to help people learn about themselves, and ultimately, live better."
The health challenges of the 21st century will be a main focus of this year's Forum,
who approached Jawbone to help it explore the latest wearable technologies and health
empowerment tools. Together, Jawbone and The Forum aim to inspire participants from more
than 100 countries and highlight technology's crucial role in helping to achieve and
maintain a healthy lifestyle.
The World Economic Forum will launch the Davos Health Challenge this week. The Health
Challenge will encourage participants towards physical activity, sleep and overall well
being through wearing UP24[TM] and UP bands, which will help them understand their
behaviour patterns and make smarter choices.
"Health is a cornerstone of the Annual Meeting 2014, and the Davos Health Challenge
encourages its 2,500 participants towards making healthy choices for food, drink and
physical activity. We are delighted that Jawbone, a Global Growth Company Partner of the
Forum, is supporting our efforts with the latest wearable health empowerment technologies
so the Davos Health Challenge can inspire people to change behaviour towards a healthier
lifestyle," said Eva Jané-Llopis, Director of Health Programmes at the World Economic
Forum.
Note to Editors:
UP by Jawbone [https://jawbone.com/up ] is revolutionary wristband and app system that
helps you learn things about yourself and live better. UP fits effortlessly into the way
you live to help you understand how you sleep, move, eat and feel, and how those factors
affect one another. It delivers useful and engaging information through a smartphone
application that generates personalised insights to help you make meaning of the data and
achieve your goals. It's available in 28 countries.
About Jawbone
For more than a decade, Jawbone(R) has developed human-centered wearable technology
and audio devices that solve everyday problems and help us live better. A 2010 IDSA Design
of the Decade winner, the company is the creator of the best-selling JAMBOX(R) family of
wireless speakers, the award-winning Jawbone ERA(R) and ICON[TM] Bluetooth(R) headsets,
and NoiseAssassin(R) technology. Jawbone's approach to lifestyle tracking is unique, with
over 430 patents filed related to Jawbone's lifestyle tracking ecosystem and its wearable
technology manufacturing processes. Jawbone is privately held and headquartered in San
Francisco.
Jawbone(R), UP(R), and UP24[TM] are trademarks owned by AliphCom dba Jawbone. Other
company and product names may be trademarks of their respective owners.
Contact:
Amy Kemball-Cook
+44(0)7751235069
Jawbone