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Gameloft, Universal Pictures and Illumination Entertainment Announce the Release of "Despicable Me: Minion Rush" on Qihoo 360
The widely popular game is now available on 360 Mobile Assistant in China
PARIS, January 10, 2014 /PRNewswire/ --
Gameloft, a leading global publisher of digital and social games, today announced that
"Despicable Me: Minion Rush", the companion game to the successful Despicable Me
franchise, is now available on 360 Mobile Assistant. This coincides with the
highly-anticipated release of Despicable Me 2 in Chinese theaters on January 10, 2014.
"Despicable Me: Minion Rush" is an innovative and original game with all the heart and
humor of the Despicable Me franchise. Fans can play as a Minion and compete with others in
hilarious, fast-paced challenges. They can jump, fly, dodge obstacles, collect bananas, be
mischievous, and defeat villains in this infinite runner game. Users can now download the
official Android game from the 360 Mobile Assistant and immerse themselves in environments
from the Despicable Me movies through fun and highly-addictive gameplay.
"Despicable Me: Minion Rush" is a global hit with more than 180 million downloads
since its initial release in June 2013" said Gonzague De Vallois, Senior Vice President of
Publishing at Gameloft. "We are delighted to introduce it to the Chinese market through
the widely popular Qihoo 360 game platform. Through this collaboration, we can make use of
360's strong mobile publishing market position and huge user base to bring high quality
games and the best gaming experience to more Chinese gamers."
"We are proud to announce that through our great partnership with Gameloft, we have
added another hit game to the growing audience of the 360 game platform" said Chen Jie, VP
of Qihoo 360. "Our platform is a real success in China's Android market and our aim is to
bring the best quality games to our users."
"Despicable Me: Minion Rush" is now available in China on Android via the 360 Mobile
Assistant.
About Despicable Me 2
Gru, his adorable girls, and the mischievous Minions are back with a cast of
unforgettable new characters in the blockbuster sequel to the worldwide phenomenon. Just
as Gru has given up being super-bad to be a super-dad, the Anti-Villain League recruits
him to track down a new criminal mastermind and save the world. Partnered with secret
agent Lucy Wilde, Gru, along with the wildly unpredictable Minions, must figure out how to
keep his cover while also keeping up with his duties as a father. Assemble the Minions for
laugh-out-loud comedy in "one of the funniest, most enjoyable movies ever!"
(MovieGuide(R)). http://www.dme2.cn
About Gameloft:
A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set-top boxes and connected TVs. Gameloft operates
its own established franchises such as Asphalt(R), Order & Chaos, Modern Combat or Dungeon
Hunter and also partners with major rights holders including Universal(R), Illumination
Entertainment(R), Disney(R), Marvel(R), Hasbro(R), FOX(R), Mattel(R) and Ferrari(R).
Gameloft is present on all continents, distributes its games in over 100 countries and
employs over 5,000 developers.
Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY).
About Illumination Entertainment
Illumination Entertainment, founded by Chris Meledandri in 2007, is one of the
entertainment industry's leading producers of all-audience event films. In July 2010,
Illumination, which has an exclusive financing and distribution partnership with Universal
Pictures, released the first film under this agreement, Despicable Me, starring Steve
Carell, which earned more than $540 million worldwide and launched a beloved global
franchise. With the success of 2011's Hop, 2012's Dr. Seuss' The Lorax and 2013's
juggernaut Despicable Me 2-the year's second-highest-grossing film at the worldwide box
office and the highest-grossing first-run film in Universal's history-Illumination's films
have made almost $2 billion. Universal and Illumination's next film, Minions, a spin-off
of the phenomenally successful Despicable Me series-starring Academy Award(R) winner
Sandra Bullock and Jon Hamm-arrives in theaters on July 10, 2015. Fans may also experience
Minion Mayhem in 3D with the Ultra-HD movie motion simulator adventure at Universal
Orlando Resort, soon to debut at Universal Studios Hollywood in April 2014.
About Universal Partnerships & Licensing
UP&L oversees Universal's consumer product licensing, film and home entertainment
promotions, and all corporate alliances for Universal's theatrical, home entertainment,
theme parks and stage productions. This dedicated division is also responsible for
monetizing the Studio's vast library of films and characters through licensing, branding
and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the
world's leading media and entertainment companies in the development, production, and
marketing of entertainment, news, and information to a global audience. NBCUniversal owns
and operates a valuable portfolio of news and entertainment television networks, a premier
motion picture company, significant television production operations, a leading television
stations group, world-renowned theme parks, and a suite of leading Internet-based
businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About 360 Mobile Assistant
360 Mobile Assistant was launched in September 2011. As the biggest safe platform for
Android apps, it provides a large amount of games, software, music, videos and pictures.
Users can download, install and mange their mobile resouces via 360 Mobile Assistant. All
the apps on 360 Mobile Assistant have been reviewd and certificated by 360 Security Test
Center. The service of "Pre-compensation for Games" service and "Unload the Mobile
Pre-load Apps " function are well acclaimed by mobile users.
Till to September 2013, 360 Mobile Assistant owns more than 300 million users, and
more than 26 billion downloads. It takes more than 41% marketing share of 3rd party China
Android App markets.
Press Contacts:
Heather Cosby
PR Manager
(415)615-0520
Email: heather.cosby@gameloft.com
Gameloft
Gameloft, Universal Pictures and Illumination Entertainment Announce the Release of "Despicable Me: Minion Rush" on Qihoo 360
The widely popular game is now available on 360 Mobile Assistant in China
PARIS, January 10, 2014 /PRNewswire/ --
Gameloft, a leading global publisher of digital and social games, today announced that
"Despicable Me: Minion Rush", the companion game to the successful Despicable Me
franchise, is now available on 360 Mobile Assistant. This coincides with the
highly-anticipated release of Despicable Me 2 in Chinese theaters on January 10, 2014.
"Despicable Me: Minion Rush" is an innovative and original game with all the heart and
humor of the Despicable Me franchise. Fans can play as a Minion and compete with others in
hilarious, fast-paced challenges. They can jump, fly, dodge obstacles, collect bananas, be
mischievous, and defeat villains in this infinite runner game. Users can now download the
official Android game from the 360 Mobile Assistant and immerse themselves in environments
from the Despicable Me movies through fun and highly-addictive gameplay.
"Despicable Me: Minion Rush" is a global hit with more than 180 million downloads
since its initial release in June 2013" said Gonzague De Vallois, Senior Vice President of
Publishing at Gameloft. "We are delighted to introduce it to the Chinese market through
the widely popular Qihoo 360 game platform. Through this collaboration, we can make use of
360's strong mobile publishing market position and huge user base to bring high quality
games and the best gaming experience to more Chinese gamers."
"We are proud to announce that through our great partnership with Gameloft, we have
added another hit game to the growing audience of the 360 game platform" said Chen Jie, VP
of Qihoo 360. "Our platform is a real success in China's Android market and our aim is to
bring the best quality games to our users."
"Despicable Me: Minion Rush" is now available in China on Android via the 360 Mobile
Assistant.
About Despicable Me 2
Gru, his adorable girls, and the mischievous Minions are back with a cast of
unforgettable new characters in the blockbuster sequel to the worldwide phenomenon. Just
as Gru has given up being super-bad to be a super-dad, the Anti-Villain League recruits
him to track down a new criminal mastermind and save the world. Partnered with secret
agent Lucy Wilde, Gru, along with the wildly unpredictable Minions, must figure out how to
keep his cover while also keeping up with his duties as a father. Assemble the Minions for
laugh-out-loud comedy in "one of the funniest, most enjoyable movies ever!"
(MovieGuide(R)). http://www.dme2.cn
About Gameloft:
A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set-top boxes and connected TVs. Gameloft operates
its own established franchises such as Asphalt(R), Order & Chaos, Modern Combat or Dungeon
Hunter and also partners with major rights holders including Universal(R), Illumination
Entertainment(R), Disney(R), Marvel(R), Hasbro(R), FOX(R), Mattel(R) and Ferrari(R).
Gameloft is present on all continents, distributes its games in over 100 countries and
employs over 5,000 developers.
Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY).
About Illumination Entertainment
Illumination Entertainment, founded by Chris Meledandri in 2007, is one of the
entertainment industry's leading producers of all-audience event films. In July 2010,
Illumination, which has an exclusive financing and distribution partnership with Universal
Pictures, released the first film under this agreement, Despicable Me, starring Steve
Carell, which earned more than $540 million worldwide and launched a beloved global
franchise. With the success of 2011's Hop, 2012's Dr. Seuss' The Lorax and 2013's
juggernaut Despicable Me 2-the year's second-highest-grossing film at the worldwide box
office and the highest-grossing first-run film in Universal's history-Illumination's films
have made almost $2 billion. Universal and Illumination's next film, Minions, a spin-off
of the phenomenally successful Despicable Me series-starring Academy Award(R) winner
Sandra Bullock and Jon Hamm-arrives in theaters on July 10, 2015. Fans may also experience
Minion Mayhem in 3D with the Ultra-HD movie motion simulator adventure at Universal
Orlando Resort, soon to debut at Universal Studios Hollywood in April 2014.
About Universal Partnerships & Licensing
UP&L oversees Universal's consumer product licensing, film and home entertainment
promotions, and all corporate alliances for Universal's theatrical, home entertainment,
theme parks and stage productions. This dedicated division is also responsible for
monetizing the Studio's vast library of films and characters through licensing, branding
and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the
world's leading media and entertainment companies in the development, production, and
marketing of entertainment, news, and information to a global audience. NBCUniversal owns
and operates a valuable portfolio of news and entertainment television networks, a premier
motion picture company, significant television production operations, a leading television
stations group, world-renowned theme parks, and a suite of leading Internet-based
businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About 360 Mobile Assistant
360 Mobile Assistant was launched in September 2011. As the biggest safe platform for
Android apps, it provides a large amount of games, software, music, videos and pictures.
Users can download, install and mange their mobile resouces via 360 Mobile Assistant. All
the apps on 360 Mobile Assistant have been reviewd and certificated by 360 Security Test
Center. The service of "Pre-compensation for Games" service and "Unload the Mobile
Pre-load Apps " function are well acclaimed by mobile users.
Till to September 2013, 360 Mobile Assistant owns more than 300 million users, and
more than 26 billion downloads. It takes more than 41% marketing share of 3rd party China
Android App markets.
Press Contacts:
Heather Cosby
PR Manager
(415)615-0520
Email: heather.cosby@gameloft.com
Gameloft