At CES 2014, Samsung Breaks New Ground in Laundry and Floor Care with Expanded Lineup of Home Appliances

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January 8, 2014
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At CES 2014, Samsung Breaks New Ground in Laundry and Floor Care with Expanded Lineup of Home Appliances

Samsung delivers the industry's largest laundry pairs and enters upright
vacuum category with first-ever fully detachable handheld hybrid model

MISSISSAUGA, ON, Jan. 8, 2014 /CNW/ - Samsung Electronics Co., Ltd., a
global home appliance innovator, has announced innovative new home
appliance products that make consumers' laundry and floor care routines
quicker and easier, giving them the gift of time so that they can Play
More, Do More, Share More with family. With an unmatched level of
performance, convenience, design and energy efficiency, Samsung makes
it easy to clean even the biggest load of laundry or most hard-to-reach
corner of the floor. Its lineup of thoughtfully and ergonomically
designed products - including industry-leading 6.4 cu. ft. capacity
front load and top load laundry pairs, as well as two new vacuum
products - will be on display at the 2014 International CES from Jan.
7-10, 2014.

"A deep understanding of what our consumers need and want in their homes
continues to fuel product innovations" said Warner Doell, Vice
President of Home Appliances Sales and Marketing, Samsung Canada. "Our
lineup of incredibly innovative and beautiful laundry and vacuum
products make taking care of the home easier and faster, freeing up
consumers' time. With that, we are poised for another groundbreaking
year."

Super Capacity Laundry Loads Done in Just Half an Hour

With its 6.4 cu. ft. capacity washer and 9.5 cu. ft. capacity dryer, the
Samsung WF56H9100 front-load laundry pair offers more capacity. Even
when washing giant loads, like two king-size comforters, consumers just
need one cycle to get it all done. The wash cycle is quicker than ever,
thanks to the larger drum size and SuperSpeed technology that washes
faster without sacrificing performance, unlike conventional front load
models. As a result, wash time is cut to 30 minutes, saving consumers
more than three hours a week(1). Consumers also don't sacrifice cleanliness for capacity, with
Samsung's PowerFoam(TM) technology, which pre-dissolves detergent into a
powerful yet gentle foam that penetrates fabrics more deeply, quickly
and thoroughly to efficiently wash even the biggest loads.

The front load laundry pair is also intuitively designed for
convenience. Its four inches of additional height, shallower depth and
larger door enable consumers to comfortably load their laundry without
needing to bend over, which can lead to discomfort and backaches. The
pair also dazzles with its rich, modern color palette, chrome detailing
and more decorative look on the control panel. The WF56H9100 is
recognized as "ENERGY STAR Most Efficient 2014" and features
high-efficiency LED lighting in both the washer and dryer drums for
better illumination and additional energy savings.

The Samsung WF56H9100 front-load laundry pair will be available in White
and Onyx in Spring 2014.

A Top Load Laundry Pair That's Easy to Reach

Design and performance meet in the industry's largest Samsung WA56H9000
(6.5 cu. ft. top-load washer and 9.5 cu. ft. dryer. Ever had to use a
step stool to reach to the bottom of the washer drum or practically
crawl into the dryer to grab an out-of-reach sock? Those days are over.
While the pair's capacity exceeds current industry leaders, Samsung
created the EZ Reach washer, featuring a lower top and a shallower,
wider tub -- at least three inches wider than comparable models - as
not to inhibit use of the appliance by the average consumer.

The the new WA9000 washer features proprietary AquaJet(TM) Cleaning
Technology, which delivers detergent with a concentrated water spray
that allows it to distribute evenly and penetrate into fabric fast. Its
show-stopping design brings "wow" to the laundry room with chrome
detailing around the control panel, ice blue LED display lights and
stainless-steel look exterior.

The Samsung WA56H9000 top-load laundry pair will be available in
Stainless Platinum and White in Spring 2014.

A New Era in Floor Care

To ramp up its vacuum cleaner business in 2014, Samsung offers an
additional premium solution to consumers' floor care needs with its new
VU12F40 Motion Sync upright vacuum cleaner. The VU12F40 features an
innovative Full Detachable Handheld vacuum that can be completely
detached from the main body to allow consumers to easily clean hard to
reach places. The handheld vacuum has its own motor for ultimate
portability. As a whole unit, the vacuum provides powerful cleaning on
both carpets and hard floors. Also, the vacuum features CycloneForce
multi(TM) Technology: 9-Cyclonic chambers that keep fine dust and debris
from the filters to offer powerful suction and performance.

The VU12F40 upright also features revolutionary Motion Sync Design,
which was first introduced in September 2013 in Europe on Samsung's
Motion Sync Canister models. With Motion Sync Design, a swivel brush
and large, reverse-cambered wheels offer maximum steer-ability to
smoothly tackle corners and sharp turns.

The Samsung Motion Sync Upright Vacuum and the Motion Sync Canister
Vacuum will be available in early Spring 2014.

Consumers are invited to follow @SamsungCanada on Twitter for the latest CES adventures via video, photos and social
updates. EP Daily Host Marissa Roberto (@MarissaRoberto) will host a video series full of exclusive, behind-the-scenes content
from the show floor during CES 2014.

About Samsung Electronics Canada

Samsung Electronics Canada offers a broad range of award-winning
consumer electronics including televisions, smartphones, personal
computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. The Canadian arm, selected in 2013 as
one of Strategy Magazine's Brands of the Year, upholds Samsung's global
mission to open new possibilities for young minded consumers
everywhere, providing users premium experiences that are unparalleled
due to Samsung's innovative technology and stylish design. As a result,
Samsung has become a true leader in the consumer electronics industry
both in terms of business leadership and brand strength. In 2013,
Samsung was ranked #8 in the Interbrand 100 Best Global Brands and was
named as one of Marketing Magazine's 2012 Top 10 Marketers of the Year
in Canada.

To discover more, please visit http://www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

SOURCE  Samsung Electronics Canada Inc.

Samsung Electronics Canada Inc.

CONTACT:  Contact:  Caitilin Doherty
North Strategic for Samsung Canada
caitilin.doherty@northstrategic.com
416-371-3762

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