Playtech Launches Mobile Sportsbook With Ladbrokes Through Mobenga

Playtech Launches Mobile Sportsbook With Ladbrokes Through Mobenga

LONDON, December 16, 2013 /PRNewswire/ --

    Playtech, the international designer, developer and licensor of software and services
for the online, mobile, TV and land-based gaming industry, is very pleased to announce the
launch of the new mobile sportsbook to its licensee Ladbrokes.

    (Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )

    This launch builds on the partnership between the two companies which was established
earlier this year with the launch of Ladbrokes' Vegas Tab. Based on Mobenga's proven track
record and success with building and maintaining market leading mobile offerings, the
sportbook is designed to provide Ladbrokes' players with the ultimate sports betting
experience on the go.

    The mobile sportsbook provides a brand new interface and navigation menu for optimal
user experience, as well as a total remake of the platform, using the latest technology to
ensure high performance, speed and reliability. Mobenga has worked very closely with
Ladbrokes' mobile team to define and develop the sportsbook including additional product
enhancements which will hit the market in the near future.

    Shay Segev, Playtech's CCO, commented: "This launch is very exciting for us as we help
Ladbrokes take their mobile sportsbook offering to the next level. The new mobile
sportsbook has a completely new look and feel and features Ladbrokes branding with state
of the art mobile technologies to provide speed and flexibility for the future
developments. I am certain Ladbrokes will benefit tremendously from this offering."

    Jim Mullen, Ladbrokes' Digital Managing Director, commented: "Mobile remains a massive
opportunity for our business. Customers have increasingly high expectations of what they
want from the mobile product and the new sportsbook product on the Mobenga platform is a
key part of our response."

    About Playtech

    Playtech develops unified software platforms and content for the online and land-based
gaming industry, together with providing a range of ancillary services such as marketing,
hosting and CRM services.

    The Group's capabilities enable the delivery of an integrated software or turnkey
solution, with players accessing online, broadcast, mobile and server-based gaming
terminals through a single account.

    New licensees include existing online operators upgrading or diversifying their
offering, land-based casino groups, government sponsored entities such as lotteries, and
new entrants making their online gaming debut, particularly in newly-regulated markets.

    Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000
employees located in 11 countries. Its leading gaming applications include casino, poker,
bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.

    http://www.playtech.com

       
        For further information contact:

        Playtech Ltd
        Mor Weizer, Chief Executive Officer
        Ron Hoffman, Chief Financial Officer
        c/o Pelham Bell Pottinger
        +44(0)20-7861-3232

        Adam Kay, Head of Investor Relations
        +44-(0)1624-645954

        Pelham Bell Pottinger
        David Rydell / Olly Scott / Guy Scarborough
        +44(0)20-7861-3232

    Photo:
    http://photos.prnewswire.com/prnh/20120515/531552

Photo:http://photos.prnewswire.com/prnh/20120515/531552
http://photoarchive.ap.org/
Playtech