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CIAmedia Launches SDK That Hijacks (Call-jacks) Local Search Marketshare From Google
VIENNA, December 5, 2013 /PRNewswire/ --
Patented SDK instantly doubles local search traffic and calls for Local Search and
Directory Apps
http://ciamedia.com
Mobile ad-tech company, CIAmedia today announced the launch of its patented
call-triggered advertising technology in a universally available SDK.
Local Search companies simply load the CIAmedia SDK [http://ciamedia.com/sdk ] into
their Android apps. When calls to merchants fail, their app instantly displays alternative
like-merchants' contact details (advertisers) in the same neighbourhood. Callers can then
simply Click2Call, generating mass volumes of incremental calls to advertisers.
The CIAmedia SDK works independently of whether the user searched and found the number
on Google, Bing or any other website or app. Google dominates mobile browser search
(StatCounter 2013) and according to comScore also takes a big share in app based local
search.
With as much as 30- 40% of business calls going unanswered, CIAmedia technology
represents a major opportunity for Local Search companies to now divert unanswered
business calls - following a Google search - to their advertisers. Generally this is when
users call outside office hours, when lines are busy, dialling discontinued numbers, when
businesses simply do not answer the phone, or the user only gets through to voicemail.
Typically, Local Search apps get used only two to three times per month. The rest of
the time the apps are closed and do not produce any traffic or calls. With the CIAmedia
SDK inside, apps are automatically woken up as the SDK operates in the background and
detects unsuccessful business calls even when the app is closed.
Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: "Adding the CIAmedia SDK
into apps delivers our clients a market-disruptive technology to take back their fair
share of mobile local search from the big guys, and drive unprecedented volumes of calls
directly to their advertisers."
The CIAmedia SDK is particularly beneficial to local search apps including yellow
pages, yellowpages, yp.com, white pages, dex knows, superpages, yellowbook, yell, pages
jaunes, yelp, foursquare, yahoo, bing, google maps, Google places, yandex, pagine gialle,
paginas amarillas, paginas amarelas and other apps in that segment.
About CIAmedia
CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising,
creating entirely new mobile ad-inventory space that is initiated by voice calls and not
only based on browsing or in-app activity. Turning almost every phone call into a new
advertising opportunity CIAmedia's patented ad-technology, processes a user's call
behaviour in real time to provide highly relevant targeting options for advertisers. The
ad-technology is available via the CIAmedia SDK to app publishers and developers who wish
to instantly increase calls to their advertisers, impressions and revenue from their apps.
CIAmedia's technology also runs in its popular CIA - Caller Identification App[TM]
(cia-app.com [http://cia-app.com ]) with more than 25 million users around the globe.
Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.
For more information please visit http://ciamedia.com.
Contact:
Steve Green
T: +44(0)7775-677101
CIAmedia
CIAmedia Launches SDK That Hijacks (Call-jacks) Local Search Marketshare From Google
VIENNA, December 5, 2013 /PRNewswire/ --
Patented SDK instantly doubles local search traffic and calls for Local Search and
Directory Apps
http://ciamedia.com
Mobile ad-tech company, CIAmedia today announced the launch of its patented
call-triggered advertising technology in a universally available SDK.
Local Search companies simply load the CIAmedia SDK [http://ciamedia.com/sdk ] into
their Android apps. When calls to merchants fail, their app instantly displays alternative
like-merchants' contact details (advertisers) in the same neighbourhood. Callers can then
simply Click2Call, generating mass volumes of incremental calls to advertisers.
The CIAmedia SDK works independently of whether the user searched and found the number
on Google, Bing or any other website or app. Google dominates mobile browser search
(StatCounter 2013) and according to comScore also takes a big share in app based local
search.
With as much as 30- 40% of business calls going unanswered, CIAmedia technology
represents a major opportunity for Local Search companies to now divert unanswered
business calls - following a Google search - to their advertisers. Generally this is when
users call outside office hours, when lines are busy, dialling discontinued numbers, when
businesses simply do not answer the phone, or the user only gets through to voicemail.
Typically, Local Search apps get used only two to three times per month. The rest of
the time the apps are closed and do not produce any traffic or calls. With the CIAmedia
SDK inside, apps are automatically woken up as the SDK operates in the background and
detects unsuccessful business calls even when the app is closed.
Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: "Adding the CIAmedia SDK
into apps delivers our clients a market-disruptive technology to take back their fair
share of mobile local search from the big guys, and drive unprecedented volumes of calls
directly to their advertisers."
The CIAmedia SDK is particularly beneficial to local search apps including yellow
pages, yellowpages, yp.com, white pages, dex knows, superpages, yellowbook, yell, pages
jaunes, yelp, foursquare, yahoo, bing, google maps, Google places, yandex, pagine gialle,
paginas amarillas, paginas amarelas and other apps in that segment.
About CIAmedia
CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising,
creating entirely new mobile ad-inventory space that is initiated by voice calls and not
only based on browsing or in-app activity. Turning almost every phone call into a new
advertising opportunity CIAmedia's patented ad-technology, processes a user's call
behaviour in real time to provide highly relevant targeting options for advertisers. The
ad-technology is available via the CIAmedia SDK to app publishers and developers who wish
to instantly increase calls to their advertisers, impressions and revenue from their apps.
CIAmedia's technology also runs in its popular CIA - Caller Identification App[TM]
(cia-app.com [http://cia-app.com ]) with more than 25 million users around the globe.
Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.
For more information please visit http://ciamedia.com.
Contact:
Steve Green
T: +44(0)7775-677101
CIAmedia