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WIRED Store Opens In New York City To Create A Highly Interactive Retail Experience
LOCATED IN THE MEATPACKING DISTRICT AT 353 WEST 14TH STREET, POP-UP CELEBRATES THE HOTTEST IN HOLIDAY GIFTING
NEW YORK, Dec. 3, 2013 /PRNewswire/ -- This holiday season, WIRED, a Conde Nast brand, is bringing a unique retail experience to New York City. The highly anticipated annual WIRED Store features the hottest electronics, rare objects d' art, apparel and accessories, musical instruments, kitchen gadgets, adventure gear, and much more. Located in the heart of the Meatpacking District, at 353 West 14th Street, the Store will run from December 4(th) through December 22(nd), Tuesday-Sunday from 12 p.m. to 8 p.m. The 2013 WIRED Store is presented by Citi, The All-New 2014 Corvette Stingray and Delta Air Lines.
In its 9(th) year, WIRED will create the most memorable, interactive experience yet, with its theme, "Check It Out," inviting trend-setting consumers to touch, torque, twist and test the exclusive goods in the Store.
The collection will be available for purchase on WIRED's Online Store, featuring comprehensive product details, images, how-to videos and purchase options.
"This year, the WIRED Store is more than a display of the latest trends in technology and design," said WIRED VP and Publisher Howard Mittman. "The social retail experience serves as a vehicle for interaction and engagement with consumers and influencers, creating an opportunity for sponsors to amplify their brand."
From luxury sports cars and revolutionary musical instruments to high-tech fashion apparel and home decor, this year's curated collection is a holiday wish list in itself. One-of-a-kind items include the 2014 Corvette Stingray, the world's first all titanium, headless guitar, a computer hardware clad chair sat in by Lady Gaga to promote her new album and a miniskirt worn by Katy Perry programmed to receive and display Tweets in real time.
In-store events:
-- Wednesday, Dec. 4: WIRED Store Opening (12-8PM)
-- Wednesdays, Dec. 4, 11 & 18: Ouya Hours (2-4PM)
-- Thursday, Dec. 5: Music Spotlight, Brothers NYC (7-10PM)
-- Saturdays, Dec. 7, 14 & 21: Saturday Sounds (3-8PM)
-- Thursday, Dec. 12: Music Spotlight (7-10PM)
-- Sunday, Dec. 15: Demo Day (12-3PM)
-- Sunday, Dec. 22: WIRED Store Closing (12-8PM)
The Store also boasts items from the "Guiltless Gift Guide" featured in WIRED's historic December issue, guest edited by Bill Gates. Gates collaborated with WIRED Editor-in-Chief Scott Dadich and staffers to create an issue focused on the innovations and economics necessary to solve global health issues and end poverty.
The Opening Night Party is sponsored by Motorola and Ultimat Vodka. Partners include: ASUS®, AT&T, Bacardi, beats by dr. dre®, Bluelounge, Boogie Board, Click & Grow(TM), Dyson, Energizer®, Epilog Laser, Fitbit, HairMax, Hisense, Jawbone, Kohler, Leuchtturm1917, Lockitron, MakerBot®, Microsoft Windows, Montblanc Legend, Motorola, Nespresso®, Nest, Olloclip, Olympus, OtterBox, OUYA(TM), Parrot, Rabbit Air, Seiko Astron, Sonos, Sony Pictures Home Entertainment, Sphero, SpotPay, Stir Kinetic Desk, Tanqueray, The North Face®, Ultimat Vodka, and Victorinox Swiss Army.
For more information on the 2013 WIRED Store, including a full list of products and events, please visit http://store.wired.com. Follow on Twitter @WIREDInsider and #WIREDSTORE.
About WIRED:
WIRED makes sense of a world in constant transformation. We tell an ongoing adventure story--the invention of the future. The WIRED conversation illuminates how technology is changing every aspect of our lives--from culture to business, science to design. The breakthroughs and innovations that we cover lead to new ways of thinking, new connections, and new industries. We introduce you to the people, companies, and ideas that matter. WIRED reaches more than 30 million people each month through WIRED.com, our tablet edition, the magazine, social media, and live events.
SOURCE WIRED
WIRED
CONTACT: Gina Giacomantonio, MWW, Ggiacomantonio@mww.com, 917.676.2938/646.449.7433 office
Web Site: http://store.wired.com
WIRED Store Opens In New York City To Create A Highly Interactive Retail Experience
LOCATED IN THE MEATPACKING DISTRICT AT 353 WEST 14TH STREET, POP-UP CELEBRATES THE HOTTEST IN HOLIDAY GIFTING
NEW YORK, Dec. 3, 2013 /PRNewswire/ -- This holiday season, WIRED, a Conde Nast brand, is bringing a unique retail experience to New York City. The highly anticipated annual WIRED Store features the hottest electronics, rare objects d' art, apparel and accessories, musical instruments, kitchen gadgets, adventure gear, and much more. Located in the heart of the Meatpacking District, at 353 West 14th Street, the Store will run from December 4(th) through December 22(nd), Tuesday-Sunday from 12 p.m. to 8 p.m. The 2013 WIRED Store is presented by Citi, The All-New 2014 Corvette Stingray and Delta Air Lines.
In its 9(th) year, WIRED will create the most memorable, interactive experience yet, with its theme, "Check It Out," inviting trend-setting consumers to touch, torque, twist and test the exclusive goods in the Store.
The collection will be available for purchase on WIRED's Online Store, featuring comprehensive product details, images, how-to videos and purchase options.
"This year, the WIRED Store is more than a display of the latest trends in technology and design," said WIRED VP and Publisher Howard Mittman. "The social retail experience serves as a vehicle for interaction and engagement with consumers and influencers, creating an opportunity for sponsors to amplify their brand."
From luxury sports cars and revolutionary musical instruments to high-tech fashion apparel and home decor, this year's curated collection is a holiday wish list in itself. One-of-a-kind items include the 2014 Corvette Stingray, the world's first all titanium, headless guitar, a computer hardware clad chair sat in by Lady Gaga to promote her new album and a miniskirt worn by Katy Perry programmed to receive and display Tweets in real time.
In-store events:
-- Wednesday, Dec. 4: WIRED Store Opening (12-8PM)
-- Wednesdays, Dec. 4, 11 & 18: Ouya Hours (2-4PM)
-- Thursday, Dec. 5: Music Spotlight, Brothers NYC (7-10PM)
-- Saturdays, Dec. 7, 14 & 21: Saturday Sounds (3-8PM)
-- Thursday, Dec. 12: Music Spotlight (7-10PM)
-- Sunday, Dec. 15: Demo Day (12-3PM)
-- Sunday, Dec. 22: WIRED Store Closing (12-8PM)
The Store also boasts items from the "Guiltless Gift Guide" featured in WIRED's historic December issue, guest edited by Bill Gates. Gates collaborated with WIRED Editor-in-Chief Scott Dadich and staffers to create an issue focused on the innovations and economics necessary to solve global health issues and end poverty.
The Opening Night Party is sponsored by Motorola and Ultimat Vodka. Partners include: ASUS®, AT&T, Bacardi, beats by dr. dre®, Bluelounge, Boogie Board, Click & Grow(TM), Dyson, Energizer®, Epilog Laser, Fitbit, HairMax, Hisense, Jawbone, Kohler, Leuchtturm1917, Lockitron, MakerBot®, Microsoft Windows, Montblanc Legend, Motorola, Nespresso®, Nest, Olloclip, Olympus, OtterBox, OUYA(TM), Parrot, Rabbit Air, Seiko Astron, Sonos, Sony Pictures Home Entertainment, Sphero, SpotPay, Stir Kinetic Desk, Tanqueray, The North Face®, Ultimat Vodka, and Victorinox Swiss Army.
For more information on the 2013 WIRED Store, including a full list of products and events, please visit http://store.wired.com. Follow on Twitter @WIREDInsider and #WIREDSTORE.
About WIRED:
WIRED makes sense of a world in constant transformation. We tell an ongoing adventure story--the invention of the future. The WIRED conversation illuminates how technology is changing every aspect of our lives--from culture to business, science to design. The breakthroughs and innovations that we cover lead to new ways of thinking, new connections, and new industries. We introduce you to the people, companies, and ideas that matter. WIRED reaches more than 30 million people each month through WIRED.com, our tablet edition, the magazine, social media, and live events.
SOURCE WIRED
WIRED
CONTACT: Gina Giacomantonio, MWW, Ggiacomantonio@mww.com, 917.676.2938/646.449.7433 office
Web Site: http://store.wired.com