expert Group on a Growth Course in Europe

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November 12, 2013
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expert Group on a Growth Course in Europe

ZUG, Switzerland, November 12, 2013 /PRNewswire/ --

    The expert brand is growing stronger: The newest member of the second-largest European
federation for consumer electronics, information technology, telecommunication,
entertainment and domestic appliances is the Hungarian Bravotechgroup. As of 1 January
2014, the expert brand will be present throughout Hungary with 185 specialty retail
stores. With this development, the expert International group now includes 17 European
countries with more than 3,500 specialty stores; and the group is continuing to expand its
strong market position.

    "We are very pleased about the growth in Hungary," explains expert International
managing director Dieter Mathys. "Particularly because the Bravotechgroup, with annual
sales of 80 million euros, is one of the top players on the Hungarian market." At its
headquarters in Hodmezovasarhely, the Bravotechgroup employs 315 people, has 12,500
m[2]of storage area, and has been operating as the umbrella for diverse electronics
specialty stores, including 27 Euronics dealers. Starting in 2014, all 185 outlets will
operate under the expert brand.

    In addition to expansion in Hungary, the expert International group is also
demonstrating organic growth in already developed markets. The most recent example is in
Italy: The North-Italy-based regional expert company "expert Marco Polo" is taking over
Dixons Retail Group's 96 Unieuro specialty stores with sales of 500 million euros: This
will make expert number 1 in Italy.

    "Our intensive Europe-wide efforts to gain strong partners for the expert group are
paying off," says Dieter Mathys, for whom size isn't everything. Alongside growth and
strengthening the brand, the group's core activities are to extend beyond joint purchasing
in future. "We want to move away from simply being a purchasing association toward being
the leading group in first-class service and expert consulting." expert International sees
this course as the key for future success because it is the only way for expert dealers to
differentiate themselves from the competition and develop long-term profitability. The
goal is clear: "We want to set new standards in Europe with top consultancy and
comprehensive services."

    Further information about expert International: http://www.expert.org

       
        For further questions or picture enquiries:
        Barbara Dornwald
        Tel.: +49(0)8945221924
        expert-International@move-communications.com

expert International GmbH

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