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SmartFocus Launches New Product Enhancements to Help Marketers Deliver Smarter, Personalized Marketing
Company enriches real-time online customer experiences with enhanced reporting, recommendations, sites and social in the cloud
NEW YORK, October 22, 2013 /PRNewswire/ --
SmartFocus [http://www.smartfocus.com ] , a global leader in real-time, personalized
cloud marketing, today announced the availability of its October 2013 Product Release.
This release highlights innovations such as new Dashboards with Live Benchmarks, a new
Rapid Deployment Kit for the integration of advanced real-time recommendations, enhanced
web forms that support real-time automated campaigns, and expanded social hashtag search
functionality. In addition, the company announced the launch of the SmartFocus Developer
Portal, which will help developers easily integrate to and develop extensions for the
SmartFocus cloud marketing platform.
"At SmartFocus, we're proud of our track record of delivering innovative capabilities
to our cloud marketing platform," said Brad Wilson, CEO of SmartFocus. "With more than 50
new features available, this further extends our capabilities in the areas of analytics,
real-time recommendations, cross-channel marketing, and partner integrations."
"With SmartFocus, we have built even stronger, more profitable relationships with our
growing customer base. Our customers expect us to provide them with an incredible customer
experience, whether in-store or online," said Claire Higgins, online marketing manager of
Selfridges. "We now have a more targeted approach to our digital marketing, which enables
us to engage thousands of customers. SmartFocus really understand us as a brand and
supports us in delivering our CRM strategy."
SmartFocus Analytics Introduces Dashboards with Live Benchmarks
SmartFocus delivers powerful analytics [http://smartfocus.com/our-solutions/analytics
] that enable marketers to visually analyze campaign performance and customer behaviors
through a series of intuitive dashboards. A new component within the platform is
SmartFocus Dashboards with Live Benchmarks, which enable marketers to benchmark their
campaign performance against the performance of other similar campaigns that have been
executed across the company's cloud marketing platform. To achieve this, the system
continually analyzes more than five million campaigns being run each year on the platform
to provide comparative benchmarks in real-time. Each benchmark is aggregated and fully
anonymized so that all customer and user information remains completely private and secure
at all times. SmartFocus Dashboards will initially be available to all users in beta mode
and will be generally available at the end of this year.
SmartFocus Advisor Enables Easy, Rapid Deployment
SmartFocus' recommendations technology, SmartFocus Advisor
[http://smartfocus.com/our-solutions/advisor ], offers pre-configured rules and analytics
to help marketers continue to deliver personalized recommendations via the web and email
that are based on the preferences and behaviors of their customers. With a newly developed
and easy-to-use Rapid Deployment Kit, recommendations can be quickly and easily deployed
in a self-service fashion. The Rapid Deployment Kit provides JavaScript integration as
well as pre-built connectors for leading eCommerce platforms like Magento.
"To support Ridestore.com's expansion across Scandinavia, our website needed to be
able to provide visitors with a more personalized, online experience," said Linus
Hellberg, founder of Ridestore.com. "With SmartFocus, we were able to quickly integrate,
test and configure SmartFocus Advisor with Magento - all with minimal effort - to get
recommendations up and running on our site quickly. In only a few days, SmartFocus Advisor
began boosting our online conversion rates. We are really excited to be able to provide
our customers with richer, more relevant experiences that also enable us to drive new
revenue opportunities and increase customer satisfaction and loyalty."
SmartFocus Sites Increases Customer Engagement with Site Triggers
Within its intuitive drag and drop interface, SmartFocus Sites
[http://smartfocus.com/our-solutions/sites ] now enables marketers to increase real-time
engagement by automating email and SMS campaigns when customers visit a site. This release
also provides support for Google Analytics, as well as enhanced reporting that provides a
deeper understanding of web page performance and customer preferences.
SmartFocus Social Hashtag Search Makes Campaign Monitoring Easier
To help marketers execute their multichannel marketing strategies, SmartFocus Social
[http://smartfocus.com/our-solutions/social ] now supports the latest enhancements made by
social media platforms - making it is easy for marketers to extend the reach of their
marketing campaigns and integrate content into key social channels like Facebook and
Twitter. This release expands the availability of hashtag search functionality for
Facebook. Marketers can now search Facebook and Twitter hashtags and review their results
within the SmartFocus platform.
SmartFocus Launches the SmartFocus Developer Portal
The SmartFocus Developer Portal [http://developer.smartfocus.com ] has been designed
to help integrators, solution partners and customers build and launch integrations with
the SmartFocus cloud marketing platform. The portal helps developers to access software
development kits (SDKs), code samples, and other technical content. Most importantly, the
portal serves as a network for developers to engage with each other and with the
SmartFocus Development team.
To learn more about SmartFocus, please visit http://www.smartfocus.com.
# # #
About SmartFocus
SmartFocus delivers real-time, personalized marketing that drives revenue, loyalty and
satisfaction. Our cloud marketing platform helps thousands of marketing organisations
drive millions of targeted campaigns each year, connecting customers via email, mobile,
social, web and other channels. For more than a decade, our focus on scalability,
reliability, and security has made SmartFocus one of the leading cloud marketing providers
worldwide. For more information, please visit us at: http://www.smartfocus.com.
For more information, please contact:
Vantage PR
Lynda Starr / Kimberley Lianthamani
By email: smartfocus@vantagepr.com
By phone: +1-973-386-5949 / +1-415-984-1970
SmartFocus
SmartFocus Launches New Product Enhancements to Help Marketers Deliver Smarter, Personalized Marketing
Company enriches real-time online customer experiences with enhanced reporting, recommendations, sites and social in the cloud
NEW YORK, October 22, 2013 /PRNewswire/ --
SmartFocus [http://www.smartfocus.com ] , a global leader in real-time, personalized
cloud marketing, today announced the availability of its October 2013 Product Release.
This release highlights innovations such as new Dashboards with Live Benchmarks, a new
Rapid Deployment Kit for the integration of advanced real-time recommendations, enhanced
web forms that support real-time automated campaigns, and expanded social hashtag search
functionality. In addition, the company announced the launch of the SmartFocus Developer
Portal, which will help developers easily integrate to and develop extensions for the
SmartFocus cloud marketing platform.
"At SmartFocus, we're proud of our track record of delivering innovative capabilities
to our cloud marketing platform," said Brad Wilson, CEO of SmartFocus. "With more than 50
new features available, this further extends our capabilities in the areas of analytics,
real-time recommendations, cross-channel marketing, and partner integrations."
"With SmartFocus, we have built even stronger, more profitable relationships with our
growing customer base. Our customers expect us to provide them with an incredible customer
experience, whether in-store or online," said Claire Higgins, online marketing manager of
Selfridges. "We now have a more targeted approach to our digital marketing, which enables
us to engage thousands of customers. SmartFocus really understand us as a brand and
supports us in delivering our CRM strategy."
SmartFocus Analytics Introduces Dashboards with Live Benchmarks
SmartFocus delivers powerful analytics [http://smartfocus.com/our-solutions/analytics
] that enable marketers to visually analyze campaign performance and customer behaviors
through a series of intuitive dashboards. A new component within the platform is
SmartFocus Dashboards with Live Benchmarks, which enable marketers to benchmark their
campaign performance against the performance of other similar campaigns that have been
executed across the company's cloud marketing platform. To achieve this, the system
continually analyzes more than five million campaigns being run each year on the platform
to provide comparative benchmarks in real-time. Each benchmark is aggregated and fully
anonymized so that all customer and user information remains completely private and secure
at all times. SmartFocus Dashboards will initially be available to all users in beta mode
and will be generally available at the end of this year.
SmartFocus Advisor Enables Easy, Rapid Deployment
SmartFocus' recommendations technology, SmartFocus Advisor
[http://smartfocus.com/our-solutions/advisor ], offers pre-configured rules and analytics
to help marketers continue to deliver personalized recommendations via the web and email
that are based on the preferences and behaviors of their customers. With a newly developed
and easy-to-use Rapid Deployment Kit, recommendations can be quickly and easily deployed
in a self-service fashion. The Rapid Deployment Kit provides JavaScript integration as
well as pre-built connectors for leading eCommerce platforms like Magento.
"To support Ridestore.com's expansion across Scandinavia, our website needed to be
able to provide visitors with a more personalized, online experience," said Linus
Hellberg, founder of Ridestore.com. "With SmartFocus, we were able to quickly integrate,
test and configure SmartFocus Advisor with Magento - all with minimal effort - to get
recommendations up and running on our site quickly. In only a few days, SmartFocus Advisor
began boosting our online conversion rates. We are really excited to be able to provide
our customers with richer, more relevant experiences that also enable us to drive new
revenue opportunities and increase customer satisfaction and loyalty."
SmartFocus Sites Increases Customer Engagement with Site Triggers
Within its intuitive drag and drop interface, SmartFocus Sites
[http://smartfocus.com/our-solutions/sites ] now enables marketers to increase real-time
engagement by automating email and SMS campaigns when customers visit a site. This release
also provides support for Google Analytics, as well as enhanced reporting that provides a
deeper understanding of web page performance and customer preferences.
SmartFocus Social Hashtag Search Makes Campaign Monitoring Easier
To help marketers execute their multichannel marketing strategies, SmartFocus Social
[http://smartfocus.com/our-solutions/social ] now supports the latest enhancements made by
social media platforms - making it is easy for marketers to extend the reach of their
marketing campaigns and integrate content into key social channels like Facebook and
Twitter. This release expands the availability of hashtag search functionality for
Facebook. Marketers can now search Facebook and Twitter hashtags and review their results
within the SmartFocus platform.
SmartFocus Launches the SmartFocus Developer Portal
The SmartFocus Developer Portal [http://developer.smartfocus.com ] has been designed
to help integrators, solution partners and customers build and launch integrations with
the SmartFocus cloud marketing platform. The portal helps developers to access software
development kits (SDKs), code samples, and other technical content. Most importantly, the
portal serves as a network for developers to engage with each other and with the
SmartFocus Development team.
To learn more about SmartFocus, please visit http://www.smartfocus.com.
# # #
About SmartFocus
SmartFocus delivers real-time, personalized marketing that drives revenue, loyalty and
satisfaction. Our cloud marketing platform helps thousands of marketing organisations
drive millions of targeted campaigns each year, connecting customers via email, mobile,
social, web and other channels. For more than a decade, our focus on scalability,
reliability, and security has made SmartFocus one of the leading cloud marketing providers
worldwide. For more information, please visit us at: http://www.smartfocus.com.
For more information, please contact:
Vantage PR
Lynda Starr / Kimberley Lianthamani
By email: smartfocus@vantagepr.com
By phone: +1-973-386-5949 / +1-415-984-1970
SmartFocus