Apical Announces the Release of its New Smart Camera Engine Assertive Vision

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October 2, 2013
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Apical Announces the Release of its New Smart Camera Engine Assertive Vision

BOSTON, October 2, 2013 /PRNewswire/ --

    Apical, a UK company which provides advanced imaging and video technology to many
chipmakers and OEMs, today announced the release of its Assertive Vision embedded
processor at the Embedded Vision Summit in Boston, USA.

    Apical's Assertive Vision is a real-time detection, classification and tracking engine
capable of accurate analysis of people and other objects. It is designed for integration
into system-on-chip devices and requires no external compute resources.

    It makes no compromise on performance and analyses all pixels in HD video in real
time. For example, any number of people and their poses can be simultaneously detected and
tracked based on a set of models of the head, upper and full body. This enables an
unprecedented ability to analyse the presence, motion and behavior of individuals and
groups within a very wide range of environments.

    The Assertive Vision processor brings together Apical's expertise in image processing
with state-of-the-art embedded vision algorithms and demonstrates a level of performance
and accuracy previously unseen in smart cameras.

    Robustness to complex and difficult environments was a key factor in the design, with
the result that the system copes very well with both day and night conditions, variable
lighting, background motion and complex scenes.

    Michael Tusch, CEO Apical: "We knew that if we could combine our imaging experience
and abilities to implement complex analytics algorithms in low-power hardware we ought to
be able to produce a step change in performance of smart cameras. And this step change is
needed for the long-promised potential of smart cameras to be realised. Our Assertive
Vision processor achieves all the goals we set ourselves and I believe it offers the
foundations for a new level of intelligence in cameras."

    About Apical

    Apical is a leader in advanced image and video processing technology for embedded
applications. The company's Assertive products are derived from original research into the
human visual system and are designed to maximize the performance of a wide range of image
capture and display devices. Apical works primarily with OEMs and semiconductor
manufacturers for whom imaging capture and display are critical components. Apical is a
privately-held company based in the UK. http://www.apical.co.uk

Apical

CONTACT: Rushad Ahmad, Chief Financial Officer, Apical Limited, Direct: +44(0)20-7038-3824, rushad@apical.co.uk

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