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New Website Takes Leading Test Equipment Distributors to New Levels of Service
LONDON, September 24, 2013 /PRNewswire/ --
One of the leading test equipment distributors in the UK, MCS Test Equipment, has just
launched a new website - http://www.mcs-testequipment.com - that significantly
enhances its offering to clients
(Logo:
http://photos.prnewswire.com/prnh/20130924/642489 )
The fully re-vamped site has been built with the customer journey in mind and features
a modern look with new and easily-navigable product content.
One of the new additions is the "Add to Shortlist" option where customers are now able
to obtain a quote for more than one product without the need to replicate their personal
details - a facility that is available on very few competitors' sites.
It is also now easier to identify which products are available through the new, used
and rental channels enabling the customer to make enhanced and informed purchasing
choices.
The website offers customers the chance to sign up to an e-newsletter and be given
priority on sale offers as well as access to competitions and industry news.
Michael Gwynne, Marketing Manager at MCS Test Equipment said, "We recognised that our
previous website wasn't delivering all of our customers' needs and was stopping us from
reaching our full potential as one of the leading test equipment distributors in the UK.
The new website has been built with the customer journey as the main driver; we hope the
simple yet attractive design will enhance our customers' enjoyment and usage of the
website.
"We believe in taking the time to understand and fulfil our customers' expectations
and among other improvements we now offer tailored warranties on all of our used products.
We expect the improved content and functionality to encourage more interaction and repeat
visits."
Phase two of the website revamp is due early in 2014, when a full e-commerce site will
become active featuring a whole new range of products and accessories.
For more information please contact:
Michael Gwynne
MCS Test Equipment
+44(0)1492-643-063
michael.gwynne@mcs-testequipment.com
Photo:
http://photos.prnewswire.com/prnh/20130924/642489
Photo:http://photos.prnewswire.com/prnh/20130924/642489
http://photoarchive.ap.org/
MCS Test Equipment
New Website Takes Leading Test Equipment Distributors to New Levels of Service
LONDON, September 24, 2013 /PRNewswire/ --
One of the leading test equipment distributors in the UK, MCS Test Equipment, has just
launched a new website - http://www.mcs-testequipment.com - that significantly
enhances its offering to clients
(Logo:
http://photos.prnewswire.com/prnh/20130924/642489 )
The fully re-vamped site has been built with the customer journey in mind and features
a modern look with new and easily-navigable product content.
One of the new additions is the "Add to Shortlist" option where customers are now able
to obtain a quote for more than one product without the need to replicate their personal
details - a facility that is available on very few competitors' sites.
It is also now easier to identify which products are available through the new, used
and rental channels enabling the customer to make enhanced and informed purchasing
choices.
The website offers customers the chance to sign up to an e-newsletter and be given
priority on sale offers as well as access to competitions and industry news.
Michael Gwynne, Marketing Manager at MCS Test Equipment said, "We recognised that our
previous website wasn't delivering all of our customers' needs and was stopping us from
reaching our full potential as one of the leading test equipment distributors in the UK.
The new website has been built with the customer journey as the main driver; we hope the
simple yet attractive design will enhance our customers' enjoyment and usage of the
website.
"We believe in taking the time to understand and fulfil our customers' expectations
and among other improvements we now offer tailored warranties on all of our used products.
We expect the improved content and functionality to encourage more interaction and repeat
visits."
Phase two of the website revamp is due early in 2014, when a full e-commerce site will
become active featuring a whole new range of products and accessories.
For more information please contact:
Michael Gwynne
MCS Test Equipment
+44(0)1492-643-063
michael.gwynne@mcs-testequipment.com
Photo:
http://photos.prnewswire.com/prnh/20130924/642489
Photo:http://photos.prnewswire.com/prnh/20130924/642489
http://photoarchive.ap.org/
MCS Test Equipment