Reloaded Interactive Delivers In-Game Advertising Campaign for Virgin EMI Records, Promoting Debut Album TRUE by Avicii

Reloaded Interactive Delivers In-Game Advertising Campaign for Virgin EMI Records, Promoting Debut Album TRUE by Avicii

VANCOUVER, British Columbia, September 19, 2013 /PRNewswire/ --

    - Virgin Records' in-game advertising campaign, using the Reloaded Network (CNW
Group/Reloaded In-Game Advertising)

    Reloaded Interactive, a World leading in-game advertising company, announced today the
launch of a dynamic in-game advertising campaign for Virgin EMI Records, promoting
Avicii's debut album 'TRUE'.

    (Photo:
http://photos.prnewswire.com/prnh/20130919/642139 )

    The campaign, which was planned by British media agency the7stars, is set to run from
September 16th through to September 22nd, 2013 and will be delivered into the PC video
game Striker Superstars, which is one of many games participating in the Reloaded network.
Striker Superstars is a free-to-play online soccer game, boasting over 10m registered
users and more than 15 thousand matches played every single day. The ads will be located
on pitch-side hoardings, and on billboards situated throughout the virtual stadiums.

    Using proprietary ad servers and technology, Reloaded is able to deliver in-game
advertisements in real-time to gamers playing with an active internet connection. The ad
servers also provide the ability to geo-target the Virgin Records campaign to United
Kingdom IP addresses only.

    "It was clear from our research that Avicii fans crossed over into the gaming
community", says Kate Wyn-Jones, Media Planner at the7stars. "Reloaded Interactive offered
the ideal platform through innovative and impactful formats. The iconic Avicii branding
has achieved maximum stand out in game and has built awareness between gamers and the
album."

    "The Virgin brand is synonymous with innovation and forward thinking, so it comes to
no surprise that they've successfully and creatively utilized video games as an
advertising channel", says Jordan L. Howard, the 23 year old Founder and CEO. "What makes
these types of campaigns so effective, is that gamers are actually expecting to see
billboards and ads in their virtual professional sports environment, otherwise the video
game wouldn't look and feel authentic".

    About Reloaded Interactive
Reloaded Interactive is the World's leading in-game advertising company, founded in the
fall of 2011. The company previously operated as an in-game ad agency and media sales
firm, until launching its own in-game advertising network in July 2013. Reloaded is
privately held, and proud to be 100% self-financed. Reloaded is an active member of IAB
Canada and IAB UK.

    For more information about Reloaded Interactive, please visit:
http://www.reloadedinteractive.com

    About the7stars
the7stars has built the UK's leading independent media agency by refusing to compromise
when it comes to their approach to trading; talent recruitment & development; commitment
to transparency; results driven approach and focus on innovation. They were founded in
2005 and have been winning big accounts ever since. Their clients include Phones 4u,
Ministry of Sound, Discovery Channel, Suzuki cars and Gumtree.com [http://www.gumtree.com
].

    Find out more at http://www.the7stars.co.uk

       
        For further information:
        Media Contact
        Yulia Nesterchuk
        +1(714)408-7897
        yulia@reloadedinteractive.com

    Photo:
    http://photos.prnewswire.com/prnh/20130919/642139

Photo:http://photos.prnewswire.com/prnh/20130919/642139
http://photoarchive.ap.org/
Reloaded In-Game Advertising