IBC 2013: Eutelsat and Samsung Announce a Partnership to Promote Ultra HD

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September 13, 2013
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IBC 2013: Eutelsat and Samsung Announce a Partnership to Promote Ultra HD

Consumer electronics leader and pioneer Ultra HD satellite operator combine their skills for Ultra HD promotion

AMSTERDAM, LONDON and PARIS, September 13, 2013 /PRNewswire/ --

    Eutelsat Communications (Euronext Paris: ETL) and Samsung Electronics today announced
an agreement to combine their industry-leading expertise to partner on the promotion of
Ultra HD. The two companies have launched a dedicated Ultra HD satellite channel that can
be received directly by Samsung's latest Ultra HD TVs with embedded satellite receivers
and incorporating the Samsung Evolution Kit which enables support of current and future
transmission standards.

    The Ultra HD channel has been launched on the EUTELSAT 10A satellite that provides
full European coverage, enabling Samsung to reach exhibitions, industry shows,
point-of-sale outlets and other promotional venues for demonstration on its expanding
range of Ultra HD consumer displays. With over eight million pixels, four times the
resolution of today's Full HD displays, Ultra HD enables viewers to sit closer to the
screen and benefit from a much higher immersion. This enhanced viewing experience is
demonstrated using Ultra HD content which has been specially produced by Samsung and
Eutelsat to showcase the benefits of this new technology.

    "Ultra HD is the future of television because, not only offers a superior user
experience but also creates exciting new opportunities for the whole TV industry. The
Ultra HD technology is now a commercial viability and we hope that our collaboration with
Eutelsat will become the tipping point for a wider cooperation across the industry for the
acceleration of the standardisation and deployment of Ultra HD TV services," said Vassilis
Seferidis, Director, European Business Development of Samsung Electronics.

    Jean-Francois Leprince-Ringuet, Eutelsat's Chief Commercial Officer, added: "Having
launched Europe's first demonstration broadcasts of Ultra HD in January this year, we are
delighted to partner with Samsung on building a reliable and efficient end-to-end 4k
distribution chain. The insight and experience we are gaining of Ultra HD is constantly
strengthening our capability to respond to broadcasters, pay-TV operators and service
providers who are preparing to introduce consumers to a viewing experience that is
literally out of this world."

    About Eutelsat Communications

    With capacity commercialised on 32 satellites delivering reach of Europe, the Middle
East, Africa, Asia, significant parts of the Americas and the Asia-Pacific, Eutelsat
Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is one of the world's
leading satellite operators. As of 30 June 2013, Eutelsat's satellites were broadcasting
more than 4,600 television channels to over 200 million cable and satellite homes in
Europe, the Middle East and Africa. The Group's satellites also provide a wide range of
services for TV contribution, corporate networks and fixed and mobile broadband markets.
Headquartered in Paris, Eutelsat and its subsidiaries employ over 780 commercial,
technical and operational professionals from 30 countries. http://www.eutelsat.com

    About Samsung Electronics Co., Ltd.

    Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and discovery, we are
transforming the worlds of televisions, smartphones, personal computers, printers,
cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions.
We employ 270,000 people across 79 countries with annual sales exceeding KRW 201 trillion.
To discover more, please visit http://www.samsung.com.

Eutelsat Communications & Samsung

CONTACT: For further information: Press: Vanessa O'Connor, Tel: + 33 1 53 98 37 91, voconnor@eutelsat.fr ; Frédérique Gautier, Tel: + 33 1 53 98 37 91, fgautier@eutelsat.fr ; Marie-Sophie Ecuer, Tel: + 33 1 53 98 37 91, mecuer@eutelsat.fr  ; Investors and analysts: Leonard Wapler, Tel. : +33 1 53 98 31 07/35 30, investors@eutelsat-communications.com

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