Nissan Enters Wearable Technology Space with the Unveil of the Nismo Watch Concept
Poster: SySAdmin
Posted on September 8, 2013 at 6:14:01 PM
Nissan Enters Wearable Technology Space with the Unveil of the Nismo Watch Concept
ROLLE, Switzerland, September 9, 2013 /PRNewswire/ --
Nissan launches first smartwatch to connect car and driver performance
- First smartwatch concept to connect driver and car
- Nismo Watch showcases Nissan's intent to deliver biometric data that enhances
driver performance and efficiency
- Nissan is investigating heart and brain monitoring technologies for future
wearable tech
Nissan will become the first car manufacturer to create a smartwatch designed
specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the
first smartwatch to connect a driver to the car and will provide drivers with real-time
biometric data.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept
The watch, unveiled today ahead of its display at the Frankfurt Motor Show (10th -
22nd September 2013), is Nissan's first step into wearable technology and epitomises its
'fan first' approach to performance.
The Nissan Nismo Watch will allow drivers to:
- monitor the efficiency of their vehicle with average speed and fuel
consumption readings;
- access vehicle telematics and performance data while on track;
- capture biometric data via a heart rate monitor;
- connect to the car using a smartphone app via Bluetooth Low Energy;
- receive tailored car messages from Nissan;
Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe,
commented: "Wearable technology is fast becoming the next big thing and we want to take
advantage of this innovative technology to make our Nismo Brand more accessible. On track,
Nissan uses the latest biometric training technologies to improve the performance of our
Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance
their driving experience and Nismo ownership."
Earlier this year, Nissan launched the Nismo Lab - a bespoke, mobile laboratory that
features the latest, advanced biometric training tools such as brainwave technology and
JukeRide - a cutting-edge performance analysis tool, that captures live biometric and
telematics data from the race cars and Nissan Nismo Athletes during races. Nismo's vision
is to take these digital age technologies and make them available to athletes from other
disciplines and to Nissan owners through future wearable tech. Three key technologies have
already identified for future development:
- ECG (Electrocardiogram) - to measure the intervals of the R-R rhythm of
the heart, and identify early fatigue;
- EEG (Electroencephalogram) Brainwave - to monitor the drivers' levels of
concentration and emotions, and help athletes to get 'In The Zone';
- Skin Temperature - to record core body temperature and hydration levels;
The Nismo Watch will also track and rate the user's social performance across
Facebook, Twitter, Pinterest and Instagram via Nissan's proprietary Social Speed software.
The sleek Nismo Watch will be available in three colours - black, white and the
flagship black and red. The watch design was inspired by the Nismo ring and is reflected
in a seamless, futuristic and ergonomic design. The simple user interface can be
controlled by two buttons and is secured onto the driver's wrist via a simple snap-fit
mechanism.
Even the packaging will have a unique n Nismo identity.
Dunsmore concluded: "We have brought the Nismo experience to life in every aspect of
the watch, including its packaging, which will be made using tyres and rubber from the
racetrack. As Nismo is the performance arm of Nissan, we wanted a way of integrating
Nismo's heritage in racing into this futuristic innovation."
The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a
battery life of over seven days under normal usage conditions.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer,
employing more than 14,500 staff across locally-based design, research & development,
manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the
UK, Spain and Russia produced more than 695,000 vehicles including mini-MPVs,
award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and
innovative products for sale in Europe today, and is positioned to become the number one
Asian brand in Europe.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in
Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than
267,000 employees globally, Nissan sold more than 4.9 million vehicles and generated
revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal year 2012. Nissan delivers a
comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010,
Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The
LEAF, the first mass-market, pure-electric vehicle launched globally, is now the
best-selling EV in history.
Video:
http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept
Video:http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept
Nissan Europe
CONTACT: FOR FURTHER INFORMATION PLEASE CONTACT: Jane Cain +44(0)20-541-3434, jane@performancepr.co.uk
ROLLE, Switzerland, September 9, 2013 /PRNewswire/ --
Nissan launches first smartwatch to connect car and driver performance
- First smartwatch concept to connect driver and car
- Nismo Watch showcases Nissan's intent to deliver biometric data that enhances
driver performance and efficiency
- Nissan is investigating heart and brain monitoring technologies for future
wearable tech
Nissan will become the first car manufacturer to create a smartwatch designed
specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the
first smartwatch to connect a driver to the car and will provide drivers with real-time
biometric data.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept
The watch, unveiled today ahead of its display at the Frankfurt Motor Show (10th -
22nd September 2013), is Nissan's first step into wearable technology and epitomises its
'fan first' approach to performance.
The Nissan Nismo Watch will allow drivers to:
- monitor the efficiency of their vehicle with average speed and fuel
consumption readings;
- access vehicle telematics and performance data while on track;
- capture biometric data via a heart rate monitor;
- connect to the car using a smartphone app via Bluetooth Low Energy;
- receive tailored car messages from Nissan;
Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe,
commented: "Wearable technology is fast becoming the next big thing and we want to take
advantage of this innovative technology to make our Nismo Brand more accessible. On track,
Nissan uses the latest biometric training technologies to improve the performance of our
Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance
their driving experience and Nismo ownership."
Earlier this year, Nissan launched the Nismo Lab - a bespoke, mobile laboratory that
features the latest, advanced biometric training tools such as brainwave technology and
JukeRide - a cutting-edge performance analysis tool, that captures live biometric and
telematics data from the race cars and Nissan Nismo Athletes during races. Nismo's vision
is to take these digital age technologies and make them available to athletes from other
disciplines and to Nissan owners through future wearable tech. Three key technologies have
already identified for future development:
- ECG (Electrocardiogram) - to measure the intervals of the R-R rhythm of
the heart, and identify early fatigue;
- EEG (Electroencephalogram) Brainwave - to monitor the drivers' levels of
concentration and emotions, and help athletes to get 'In The Zone';
- Skin Temperature - to record core body temperature and hydration levels;
The Nismo Watch will also track and rate the user's social performance across
Facebook, Twitter, Pinterest and Instagram via Nissan's proprietary Social Speed software.
The sleek Nismo Watch will be available in three colours - black, white and the
flagship black and red. The watch design was inspired by the Nismo ring and is reflected
in a seamless, futuristic and ergonomic design. The simple user interface can be
controlled by two buttons and is secured onto the driver's wrist via a simple snap-fit
mechanism.
Even the packaging will have a unique n Nismo identity.
Dunsmore concluded: "We have brought the Nismo experience to life in every aspect of
the watch, including its packaging, which will be made using tyres and rubber from the
racetrack. As Nismo is the performance arm of Nissan, we wanted a way of integrating
Nismo's heritage in racing into this futuristic innovation."
The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a
battery life of over seven days under normal usage conditions.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer,
employing more than 14,500 staff across locally-based design, research & development,
manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the
UK, Spain and Russia produced more than 695,000 vehicles including mini-MPVs,
award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and
innovative products for sale in Europe today, and is positioned to become the number one
Asian brand in Europe.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in
Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than
267,000 employees globally, Nissan sold more than 4.9 million vehicles and generated
revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal year 2012. Nissan delivers a
comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010,
Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The
LEAF, the first mass-market, pure-electric vehicle launched globally, is now the
best-selling EV in history.
Video:
http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept
Video:http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept
Nissan Europe
CONTACT: FOR FURTHER INFORMATION PLEASE CONTACT: Jane Cain +44(0)20-541-3434, jane@performancepr.co.uk