Sound United Expands Audio Presence Into Europe With Debut at IFA 2013

Sound United Expands Audio Presence Into Europe With Debut at IFA 2013

BERLIN, August 26, 2013 /PRNewswire/ --

    Sound United [http://www.soundunited.com ], parent company to Polk Audio, Definitive
Technology and BOOM is expanding its international distribution and will be participating
for the first time at the IFA Global Press Conference in Berlin. The Sound United family
of audio brands includes Definitive Technology [http://definitivetech.com ], a 25-year
veteran in the high-end home audio space; Polk [http://www.polkaudio.com ] audio, the
largest US loudspeaker manufacturer ; and BOOM [http://boommovement.com ], a personal
audio brand targeting the youth action-sports consumer. Sound United will be located in
Hall 3.2/205, showcasing a wide range of products for audiophiles, movie lovers and
gamers.

    Each brand will bring a strong presence to IFA's global audience, demoing key products
and new innovations that highlight the brand's distinctive personality and reflect the
company's overall commitment to providing an unmatched sound experience and superior
quality.

    "The Sound United portfolio is built on decades of audio engineering expertise and
deep-rooted category understanding," said Kevin Duffy, president of Sound United. "Each
brand delivers a unique listening experience to address the needs, expectations and
lifestyle of different consumers and IFA is the perfect platform to introduce our products
to an international audience of consumers."

    Definitive Technology's highly-refined, purposeful aesthetic will be on display
through an array of products including the Sound Cylinder
[http://www.definitivetech.com/products/sound-cylinder ] Bluetooth speaker and SoloCinema
Studio sound bar, all of which provide discriminating sound enthusiasts with a
multidimensional, high-fidelity listening experience.

    Polk will deliver a transformative audio experience via its crafted products which
marry a timeless era of music and modern approach to entertainment. On hand at IFA, will
be the Polk Heritage Collection of headphones and wireless speakers. They boast a vintage
aesthetic that make the products instant classics in their category. Polk will also
display its recently-announced products for the Microsoft Xbox One and Xbox 360
partnership available this fall. Designed in collaboration with Microsoft and
custom-engineered to immerse gamers in the virtual worlds, products include the N1 sound
bar [http://www.polkaudio.com/products/n1 ] for Xbox One, 4 Shot headphones for Xbox One
[http://www.polkaudio.com/products/n1 ], and the Melee headphones for Xbox 360
[http://www.polkaudio.com/products/melee ].

    Rounding out Sound United's presence at IFA will be products from BOOM - a brand
committed to developing products for the culture of renegades, from extreme sports
fanatics to underground musicians. The Urchin
[http://shop.boommovement.com/product_info.php/products_id/14/osCsid/v10g22o3r7ou4gvcn6ksfpu0s6 ]
Bluetooth speaker and Rogue
[http://shop.boommovement.com/product_info.php/products_id/20 ] headphones feature rugged,
ready for anything (r4A) designs that are ready to deliver quality audio at a moment's
notice and designed for listeners who prefer an in-the-moment solution.

    For more information, please visit http://www.soundunited.com or stop by Hall
3.2/205 during IFA to check out all that Sound United have to offer.

       
        For International Press Inquiries:
        Good Relations MMK
        Baerbel_Pinkernell@mmk-pr.de
        Phone +49(0)40-31804-114

        For U.S. Press Inquiries:
        Formula
        soundunited@formulapr.com
        +1-619-234-0345

Sound United