Nikon D7100 Digital SLR Camera Receives EISA Award

Nikon D7100 Digital SLR Camera Receives EISA Award

DUBAI, UAE, August 20, 2013 /PRNewswire/ --

    Nikon Corporation is pleased to announce that the Nikon D7100 DX-format digital SLR
camera is the recipient of the European Camera 2013-2014 award presented by the European
Imaging and Sound Association (EISA).

    (Photo:
http://photos.prnewswire.com/prnh/20130820/634565-a )

    (Photo:
http://photos.prnewswire.com/prnh/20130820/634565-b )

    "We are extremely proud to receive this very prestigious award from EISA," said
Takashi Yoshida, Managing Director for Nikon Middle East. "At Nikon, we pride ourselves on
developing world-leading imaging technology and delivering on our promise of reliable
quality. This recognition highlights our success in continuing on this path."

    The Nikon D7100 is equipped with a DX-format CMOS image sensor with an effective pixel
count of 24.1-million pixels and the EXPEED 3 high-performance image-processing engine. It
offers excellent definition and superior rendering performance as it is not equipped with
an optical low-pass filter. It offers a densely packed 51-point AF system with cross-type
sensors adopted for the most frequently used 15 focus points at the center of the frame,
making it a digital SLR camera that combines excellent rendering performance and superior
subject acquisition with a compact and lightweight body. The D7100 has been extremely
popular, and is also the recipient of the TIPA Awards 2013, selected in May of this year.

    Reasons for selection of the D7100 as the European Camera 2013-2014

    (EISA comments)

    "The D7100 is the current flagship model in Nikon's family of DX-format cameras,
combining excellent image quality and advanced features. Its APS-C sensor is designed
without an optical low-pass filter, which allows users to take full advantage of its
24.1-million-pixel resolution with no loss of sharpness. The fast 51-point AF system and
high-speed continuous shooting are perfect for capturing action, while the reliable
metering system delivers consistently accurate exposures. The bright optical viewfinder
and crisp LCD monitor allow for both traditional viewfinder and 'live view' framing with
shooting. Those who record movies will appreciate the clean, uncompressed HDMI output,
which can be recorded directly to an external storage device."

    About the EISA awards

    EISA is the association of 50 magazines in photo, video, audio, home theater, and
mobile electronics, from 20 European countries. Each year, EISA chooses the best products
released in Europe over the past year from a number of categories of imaging, audio and
mobile devices.

    http://www.nikon-me.com

    Photo:
    http://photos.prnewswire.com/prnh/20130820/634565-a

    http://photos.prnewswire.com/prnh/20130820/634565-b

Photo:http://photos.prnewswire.com/prnh/20130820/634565-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130820/634565-b
http://photoarchive.ap.org/
Nikon Corporation

CONTACT: For more information, please contact: Madhavi Ravi, Hill+Knowlton Strategies, +971 4 3344 930 , Madhavi.ravi@hkstrategies.com ; Blossom Furtado: Nikon Middle East FZE, +971 4 8840 947, Blossom.Furtado@nikon.com