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Reloaded Interactive Announces Launch of Dynamic In-Game Advertising Network
VANCOUVER, British Columbia, July 24, 2013 /PRNewswire/ --
Reloaded launches advertising network that allows companies and media buyers to
advertise in real-time within console and computer video games
Reloaded Interactive, one of the World's largest in-game ad companies, announced today
the launch of a dynamic in-game advertising network that is capable of delivering
real-time ads within AAA game titles for console, mobile, and PC platforms. The new
network utilizes Reloaded's ad servers and technology to display advertisements to gamers
playing with an active internet connection. Reloaded plans to be the first ever in-game
advertising network to support dynamic delivery into select eighth-generation game
consoles by the end of 2013.
(Logo:
http://photos.prnewswire.com/prnh/20130724/629828-a )
(Photo:
http://photos.prnewswire.com/prnh/20130724/629828-b )
The Reloaded network arrives at a time when the industry needs it most - as there
hasn't been an active dynamic in-game advertising network since Double Fusion and IGA
Worldwide ceased their services in early 2012. Despite the unoccupied market, there
continues to be a growing demand from advertisers and media buyers to utilize video games
as a digital advertising channel.
From an advertising standpoint, the Reloaded network will boast the following specs
and capabilities:
- Geo-targeting
- Frequency capping
- Ad scheduling
- Detailed impression reporting
- CPM price model (cost per one-thousand impressions)
Reloaded is proud to be one of the first dynamic in-game advertising
[http://www.reloadedinteractive.com/advertising-channels/dynamic-in-game-advertising ]
networks to heavily support animated and in-game video ads in various placements
throughout many of its participating games. In addition to the video placements, Reloaded
will also be supporting the traditional in-game advertising assets that take the form of
plain image ads on billboards or posters situated throughout virtual 3D game environments.
"While operating as an in-game ad agency these past two years, we've been fortunate
enough to witness first-hand the success and failures of other dynamic networks before
us," says Jordan L. Howard, the 23-year-old Founder and CEO. "Based on this, we've
developed a unique in-game advertising network business model that will ensure
sustainability and growth. Our ultimate goal is to uphold the proven success of dynamic
in-game advertising, and to ensure its longevity as a digital advertising channel."
Game developers and publishers can join the Reloaded network by integrating an SDK
(Software Development Kit). The SDK includes an easy-to-follow, step-by-step guide for
developers to sync-up their games to the Reloaded ad servers. Reloaded encourages
developers and publishers to reach out and request an SDK by visiting their website.
About Reloaded Interactive
Reloaded Interactive is the World's leading in-game advertising company, founded in the
fall of 2011. The company previously operated as an in-game ad agency and media sales
firm, until launching its own in-game advertising network
[http://www.reloadedinteractive.com ] in 2013. Reloaded is privately held, and proud to be
100% bootstrapped and self-financed. Reloaded is an active member of IAB Canada and IAB
UK.
For more information about Reloaded Interactive, please visit:
http://www.reloadedinteractive.com
For further information:
Media Contact
Yulia Nesterchuk
+1(714)408-7897
yulia@reloadedinteractive.com
Photo:
http://photos.prnewswire.com/prnh/20130724/629828-a
http://photos.prnewswire.com/prnh/20130724/629828-b
Photo:http://photos.prnewswire.com/prnh/20130724/629828-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130724/629828-b
http://photoarchive.ap.org/
Reloaded Interactive
Reloaded Interactive Announces Launch of Dynamic In-Game Advertising Network
VANCOUVER, British Columbia, July 24, 2013 /PRNewswire/ --
Reloaded launches advertising network that allows companies and media buyers to
advertise in real-time within console and computer video games
Reloaded Interactive, one of the World's largest in-game ad companies, announced today
the launch of a dynamic in-game advertising network that is capable of delivering
real-time ads within AAA game titles for console, mobile, and PC platforms. The new
network utilizes Reloaded's ad servers and technology to display advertisements to gamers
playing with an active internet connection. Reloaded plans to be the first ever in-game
advertising network to support dynamic delivery into select eighth-generation game
consoles by the end of 2013.
(Logo:
http://photos.prnewswire.com/prnh/20130724/629828-a )
(Photo:
http://photos.prnewswire.com/prnh/20130724/629828-b )
The Reloaded network arrives at a time when the industry needs it most - as there
hasn't been an active dynamic in-game advertising network since Double Fusion and IGA
Worldwide ceased their services in early 2012. Despite the unoccupied market, there
continues to be a growing demand from advertisers and media buyers to utilize video games
as a digital advertising channel.
From an advertising standpoint, the Reloaded network will boast the following specs
and capabilities:
- Geo-targeting
- Frequency capping
- Ad scheduling
- Detailed impression reporting
- CPM price model (cost per one-thousand impressions)
Reloaded is proud to be one of the first dynamic in-game advertising
[http://www.reloadedinteractive.com/advertising-channels/dynamic-in-game-advertising ]
networks to heavily support animated and in-game video ads in various placements
throughout many of its participating games. In addition to the video placements, Reloaded
will also be supporting the traditional in-game advertising assets that take the form of
plain image ads on billboards or posters situated throughout virtual 3D game environments.
"While operating as an in-game ad agency these past two years, we've been fortunate
enough to witness first-hand the success and failures of other dynamic networks before
us," says Jordan L. Howard, the 23-year-old Founder and CEO. "Based on this, we've
developed a unique in-game advertising network business model that will ensure
sustainability and growth. Our ultimate goal is to uphold the proven success of dynamic
in-game advertising, and to ensure its longevity as a digital advertising channel."
Game developers and publishers can join the Reloaded network by integrating an SDK
(Software Development Kit). The SDK includes an easy-to-follow, step-by-step guide for
developers to sync-up their games to the Reloaded ad servers. Reloaded encourages
developers and publishers to reach out and request an SDK by visiting their website.
About Reloaded Interactive
Reloaded Interactive is the World's leading in-game advertising company, founded in the
fall of 2011. The company previously operated as an in-game ad agency and media sales
firm, until launching its own in-game advertising network
[http://www.reloadedinteractive.com ] in 2013. Reloaded is privately held, and proud to be
100% bootstrapped and self-financed. Reloaded is an active member of IAB Canada and IAB
UK.
For more information about Reloaded Interactive, please visit:
http://www.reloadedinteractive.com
For further information:
Media Contact
Yulia Nesterchuk
+1(714)408-7897
yulia@reloadedinteractive.com
Photo:
http://photos.prnewswire.com/prnh/20130724/629828-a
http://photos.prnewswire.com/prnh/20130724/629828-b
Photo:http://photos.prnewswire.com/prnh/20130724/629828-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130724/629828-b
http://photoarchive.ap.org/
Reloaded Interactive