Page All:
Page 1
Reloaded Interactive Announces Launch of Dynamic In-Game Advertising Network
Reloaded launches advertising network that allows companies and media
buyers to advertise in real-time within console and computer video
games
VANCOUVER, July 24, 2013 /PRNewswire/ - Reloaded Interactive, one of the
World's largest in-game ad companies, announced today the launch of a
dynamic in-game advertising network that is capable of delivering
real-time ads within AAA game titles for console, mobile, and PC
platforms. The new network utilizes Reloaded's ad servers and
technology to display advertisements to gamers playing with an active
internet connection. Reloaded plans to be the first ever in-game
advertising network to support dynamic delivery into select eighth
generation game consoles by the end of 2013.
(Photo: http://photos.prnewswire.com/prnh/20130724/TO203LOGO-b)
(Photo: http://photos.prnewswire.com/prnh/20130724/TO203-a)
The Reloaded network arrives at a time when the industry needs it most -
as there hasn't been an active dynamic in-game advertising network
since Double Fusion and IGA Worldwide ceased their services in early
2012. Despite the unoccupied market, there continues to be a growing
demand from advertisers and media buyers to utilize video games as a
digital advertising channel.
From an advertising standpoint, the Reloaded network will boast the
following specs and capabilities:
-- Geo-targeting
-- Frequency capping
-- Ad scheduling
-- Detailed impression reporting
-- CPM price model (cost per one-thousand impressions)
Reloaded is proud to be one of the first dynamic in-game advertising networks to heavily support animated and in-game video ads in various
placements throughout many of its participating games. In addition to
the video placements, Reloaded will also be supporting the traditional
in-game advertising assets that take the form of plain image ads on
billboards or posters situated throughout virtual 3D game environments.
"While operating as an in-game ad agency these past two years, we've
been fortunate enough to witness first-hand, the success and failures
of other dynamic networks before us," says Jordan L. Howard, the 23
year old Founder and CEO. "Based on this, we've developed a unique
in-game advertising network business model that will ensure
sustainability and growth. Our ultimate goal is to uphold the proven
success of dynamic in-game advertising, and to ensure its longevity as
a digital advertising channel."
Game developers and publishers can join the Reloaded network by
integrating an SDK (Software Development Kit). The SDK includes an easy
to follow, step-by-step guide for developers to sync-up their games to
the Reloaded ad servers. Reloaded encourages developers and publishers
to reach out and request an SDK by visiting their website.
About Reloaded Interactive
Reloaded Interactive is the World's leading in-game advertising company,
founded in the fall of 2011. The company previously operated as an
in-game ad agency and media sales firm, until launching its own in-game advertising network in 2013. Reloaded is privately held, and proud to be 100% bootstrapped
and self-financed. Reloaded is an active member of IAB Canada and IAB
UK.
For more information about Reloaded Interactive, please visit:
http://www.reloadedinteractive.com
SOURCE Reloaded Interactive
Photo:http://photos.prnewswire.com/prnh/20130724/TO203LOGO-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130724/TO203-a
http://photoarchive.ap.org/
Reloaded Interactive
CONTACT: Media Contact
Yulia Nesterchuk
(714) 408-7897
yulia@reloadedinteractive.com
Reloaded Interactive Announces Launch of Dynamic In-Game Advertising Network
Reloaded launches advertising network that allows companies and media
buyers to advertise in real-time within console and computer video
games
VANCOUVER, July 24, 2013 /PRNewswire/ - Reloaded Interactive, one of the
World's largest in-game ad companies, announced today the launch of a
dynamic in-game advertising network that is capable of delivering
real-time ads within AAA game titles for console, mobile, and PC
platforms. The new network utilizes Reloaded's ad servers and
technology to display advertisements to gamers playing with an active
internet connection. Reloaded plans to be the first ever in-game
advertising network to support dynamic delivery into select eighth
generation game consoles by the end of 2013.
(Photo: http://photos.prnewswire.com/prnh/20130724/TO203LOGO-b)
(Photo: http://photos.prnewswire.com/prnh/20130724/TO203-a)
The Reloaded network arrives at a time when the industry needs it most -
as there hasn't been an active dynamic in-game advertising network
since Double Fusion and IGA Worldwide ceased their services in early
2012. Despite the unoccupied market, there continues to be a growing
demand from advertisers and media buyers to utilize video games as a
digital advertising channel.
From an advertising standpoint, the Reloaded network will boast the
following specs and capabilities:
-- Geo-targeting
-- Frequency capping
-- Ad scheduling
-- Detailed impression reporting
-- CPM price model (cost per one-thousand impressions)
Reloaded is proud to be one of the first dynamic in-game advertising networks to heavily support animated and in-game video ads in various
placements throughout many of its participating games. In addition to
the video placements, Reloaded will also be supporting the traditional
in-game advertising assets that take the form of plain image ads on
billboards or posters situated throughout virtual 3D game environments.
"While operating as an in-game ad agency these past two years, we've
been fortunate enough to witness first-hand, the success and failures
of other dynamic networks before us," says Jordan L. Howard, the 23
year old Founder and CEO. "Based on this, we've developed a unique
in-game advertising network business model that will ensure
sustainability and growth. Our ultimate goal is to uphold the proven
success of dynamic in-game advertising, and to ensure its longevity as
a digital advertising channel."
Game developers and publishers can join the Reloaded network by
integrating an SDK (Software Development Kit). The SDK includes an easy
to follow, step-by-step guide for developers to sync-up their games to
the Reloaded ad servers. Reloaded encourages developers and publishers
to reach out and request an SDK by visiting their website.
About Reloaded Interactive
Reloaded Interactive is the World's leading in-game advertising company,
founded in the fall of 2011. The company previously operated as an
in-game ad agency and media sales firm, until launching its own in-game advertising network in 2013. Reloaded is privately held, and proud to be 100% bootstrapped
and self-financed. Reloaded is an active member of IAB Canada and IAB
UK.
For more information about Reloaded Interactive, please visit:
http://www.reloadedinteractive.com
SOURCE Reloaded Interactive
Photo:http://photos.prnewswire.com/prnh/20130724/TO203LOGO-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130724/TO203-a
http://photoarchive.ap.org/
Reloaded Interactive
CONTACT: Media Contact
Yulia Nesterchuk
(714) 408-7897
yulia@reloadedinteractive.com