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Playtech Introduces Game-specific and Free Spin Bonuses
LONDON, July 22, 2013 /PRNewswire/ --
Playtech [http://www.playtech.com ], the international designer, developer, licensor
and provider of software and services for the online, mobile, TV and land-based gaming
industry, is pleased to announce the launch of Game-specific and Free Spin Bonuses for all
its games.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
The all new Game-specific Bonuses allow operators to grant players bonuses specific to
a particular game, category of games or on a particular platform. This exciting feature
introduces a new level of flexibility for operators aiming to create targeted promotions,
as the bonus funds are for specified games.
The unique Free Spins Bonus feature provides operators with an alternative promotional
tool for slots players. This is a particularly good acquisition marketing tool as it
allows operators to introduce new customers to a game with minimal monetary commitment.
Shimon Akad, Playtech's VP Operations commented, "We are thrilled to introduce these
industry-leading features to market. They provide a level of flexibility that will help
our valued operators to improve their marketing efforts tremendously and therefore
increase their success and revenue. We believe these features represent the future of how
operators target customers and have already received very positive feedback from some of
our larger licensees."
About Playtech
Playtech develops unified software platforms and content for the online and land-based
gaming industry, together with providing a range of ancillary services such as marketing,
hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey
solution, with players accessing online, broadcast, mobile and server-based gaming
terminals through a single account.
New licensees include existing online operators upgrading or diversifying their
offering, land-based casino groups, government sponsored entities such as lotteries, and
new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 2,700
employees located in eleven countries. Its leading gaming applications include casino,
poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
http://www.playtech.com
For further information contact:
Playtech Ltd
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger
+44(0)20-7861-3232
Adam Kay, Head of Investor Relations
+44(0)1624-645954
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy Scarborough
+44(0)20-7861-3232
Photo:
http://photos.prnewswire.com/prnh/20120515/531552
Photo:http://photos.prnewswire.com/prnh/20120515/531552
http://photoarchive.ap.org/
Playtech
Playtech Introduces Game-specific and Free Spin Bonuses
LONDON, July 22, 2013 /PRNewswire/ --
Playtech [http://www.playtech.com ], the international designer, developer, licensor
and provider of software and services for the online, mobile, TV and land-based gaming
industry, is pleased to announce the launch of Game-specific and Free Spin Bonuses for all
its games.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
The all new Game-specific Bonuses allow operators to grant players bonuses specific to
a particular game, category of games or on a particular platform. This exciting feature
introduces a new level of flexibility for operators aiming to create targeted promotions,
as the bonus funds are for specified games.
The unique Free Spins Bonus feature provides operators with an alternative promotional
tool for slots players. This is a particularly good acquisition marketing tool as it
allows operators to introduce new customers to a game with minimal monetary commitment.
Shimon Akad, Playtech's VP Operations commented, "We are thrilled to introduce these
industry-leading features to market. They provide a level of flexibility that will help
our valued operators to improve their marketing efforts tremendously and therefore
increase their success and revenue. We believe these features represent the future of how
operators target customers and have already received very positive feedback from some of
our larger licensees."
About Playtech
Playtech develops unified software platforms and content for the online and land-based
gaming industry, together with providing a range of ancillary services such as marketing,
hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey
solution, with players accessing online, broadcast, mobile and server-based gaming
terminals through a single account.
New licensees include existing online operators upgrading or diversifying their
offering, land-based casino groups, government sponsored entities such as lotteries, and
new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 2,700
employees located in eleven countries. Its leading gaming applications include casino,
poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
http://www.playtech.com
For further information contact:
Playtech Ltd
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger
+44(0)20-7861-3232
Adam Kay, Head of Investor Relations
+44(0)1624-645954
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy Scarborough
+44(0)20-7861-3232
Photo:
http://photos.prnewswire.com/prnh/20120515/531552
Photo:http://photos.prnewswire.com/prnh/20120515/531552
http://photoarchive.ap.org/
Playtech