Blackberry's Future Further Endangered By Physical Keyboard Case: Keasy
Poster: SySAdmin
Posted on July 4, 2013 at 12:21:01 PM
Blackberry's Future Further Endangered By Physical Keyboard Case: Keasy
LONDON, July 4, 2013 /PRNewswire/ --
From Clerkenwell, London, a new product called Keasy stands to make Blackberry's
position in the smartphone market ever more fragile with the introduction of an on-screen
physical keyboard.
Blackberry's hold on the business market has been waning with the growing popularity
of large screen smartphones (as visible in this independent study and graph from IHS
http://www.wired.com/images_blogs/gadgetlab/2013/04/IHS_Chart_display.jpg). However,
the physical keyboard and built in business security tools have kept it afloat up until
now. Other manufacturers like Samsung and Apple have jumped aboard and can now be relied
on to provide built in enterprise security solutions, like Knox and Safe - not to mention
third party security software like Good For Enterprise. Blackberry users should now feel
more comfortable with the switch to Android and iOS products.
UK startup, Keasy, now raising funds on Kickstarter ( http://kck.st/1cSvgV9 )seeks
to further endanger Blackberry's position in the smartphone market with the development of
a new protective smartphone case and a built in keyboard that brings your on-screen
keyboard to life. The keyboard slides away in the back of the case when not in use, and
slides into position on the front for accurate text entry.
"Smartphones have changed a lot, but their touch screen keyboards just aren't adapted
to our existing typing skills.", says Oscar M, the creator of Keasy. "We're familiar with
using a physical keyboard on a computer, allowing us to touch-type. But on touch-screen
smartphones that facility has all but disappeared. Until now."
The development of the Keasy keyboard case started in May 2012, with a handful of
home-made prototypes which lead to a successful proof of concept, made primarily from
Sugru. With contacts in the far east (Taiwan), Oscar M was able to secure cooperation and
advice from established mobile accessory manufacturer, Wiseways. Since then they have been
working together to enhance the user experience with an affordable accessory.
Keasy plans to launch the product with a case for the Samsung Galaxy SIII, Samsung's
most successful smartphone to date. When asked why, Oscar M had this to say. "The iPhone
seems like the obvious choice, but iPhone seems to always get the newest products first. I
love the flexibility of Android and wanted to give the Android community first crack. It's
only fair."
Nail In Blackberry's Coffin -
http://www.kickstarter.com/projects/1072593259/keasy-finally-the-touchscreen-keyboard-you-can-fee
Keasy Ltd
CONTACT: Oscar Montes de Oca, +44-(0)7919022505, oscar@keasy.co.uk
LONDON, July 4, 2013 /PRNewswire/ --
From Clerkenwell, London, a new product called Keasy stands to make Blackberry's
position in the smartphone market ever more fragile with the introduction of an on-screen
physical keyboard.
Blackberry's hold on the business market has been waning with the growing popularity
of large screen smartphones (as visible in this independent study and graph from IHS
http://www.wired.com/images_blogs/gadgetlab/2013/04/IHS_Chart_display.jpg). However,
the physical keyboard and built in business security tools have kept it afloat up until
now. Other manufacturers like Samsung and Apple have jumped aboard and can now be relied
on to provide built in enterprise security solutions, like Knox and Safe - not to mention
third party security software like Good For Enterprise. Blackberry users should now feel
more comfortable with the switch to Android and iOS products.
UK startup, Keasy, now raising funds on Kickstarter ( http://kck.st/1cSvgV9 )seeks
to further endanger Blackberry's position in the smartphone market with the development of
a new protective smartphone case and a built in keyboard that brings your on-screen
keyboard to life. The keyboard slides away in the back of the case when not in use, and
slides into position on the front for accurate text entry.
"Smartphones have changed a lot, but their touch screen keyboards just aren't adapted
to our existing typing skills.", says Oscar M, the creator of Keasy. "We're familiar with
using a physical keyboard on a computer, allowing us to touch-type. But on touch-screen
smartphones that facility has all but disappeared. Until now."
The development of the Keasy keyboard case started in May 2012, with a handful of
home-made prototypes which lead to a successful proof of concept, made primarily from
Sugru. With contacts in the far east (Taiwan), Oscar M was able to secure cooperation and
advice from established mobile accessory manufacturer, Wiseways. Since then they have been
working together to enhance the user experience with an affordable accessory.
Keasy plans to launch the product with a case for the Samsung Galaxy SIII, Samsung's
most successful smartphone to date. When asked why, Oscar M had this to say. "The iPhone
seems like the obvious choice, but iPhone seems to always get the newest products first. I
love the flexibility of Android and wanted to give the Android community first crack. It's
only fair."
Nail In Blackberry's Coffin -
http://www.kickstarter.com/projects/1072593259/keasy-finally-the-touchscreen-keyboard-you-can-fee
Keasy Ltd
CONTACT: Oscar Montes de Oca, +44-(0)7919022505, oscar@keasy.co.uk