Technology from Rockets Seeks out Frisky Cows!

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June 24, 2013
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Technology from Rockets Seeks out Frisky Cows!

CINCINNATI, June 24, 2013 /PRNewswire/ --

    Dairymaster will be showing dairy producers how they can make their operations more
efficient at the first Precision Dairy Conference to be held in the USA, at the Mayo
Centre in Rochester, Minnesota this week. The Company is not only a leader in integrating
technology into farming, but its products are proven to increase yields, improve animal
health and keeps milk fresh for longer, safer and with less expenditure on power.

    "Our milking parlors have been tested and those tests showed that they produce 5% more
milk, milk each cow an average a minute faster. They also reduce squawking and, in turn,
that cuts down on mastitis. Because of advanced technologies our rotaries are operating
with fewer labor units. This is science applied to make producers' lives easier and more
profitable" said Dr Edmond Harty, CEO & Technical Director, Dairymaster. "This is why we
are proud to be a platinum sponsor of the United States' first ever precision dairy
conference."

    The effectiveness of Dairymaster's solutions is demonstrated through their strategic
partnership with Select Sires, one of the country's largest AI companies. Dairymaster's
heat detection system - the most accurate heat detection system on the market is sold as
Select Detect in the USA.

    Dairymaster's Select Detect Mobile app revolutionised the dairy industry, allows dairy
producers more freedom and flexibility, while still allowing them to increase pregnancy
rate. The app has changed the way fertility is managed and is very successful to date.

    Dairymaster focus is on improving performance and it has focused on how to use
technologies as diverse as accelerometers, nanotechnology and motion sensors combined with
an intimate knowledge of dairy farming and the behaviour of cattle. That has produced a
suite of high performance products for milking, feeding, cooling, manure scrapers and heat
detection that allows for almost every aspect of herd management to be automated.

    "Automating herd management is only scratching the surface of what our equipment can
do," says Harty. "What it can do is treat each cow within the herd as an individual. She
can be milked, inseminated, fed and medicated according to her individual needs which
means more profit for dairy producers."

    Earlier this month Dr Harty was a finalist for World Entrepreneur of the Year by Ernst
and Young in a prestigious competition which has been dubbed the Oscars of the business
world after successfully winning the national competition, "This award is recognition of
Dairymaster's strategy for sustainable growth, innovation and capability to optimise
product differentiation in the marketplace and provide unrivalled speed to market" said
Harty.

    "At Dairymaster we talk about making farming more profitable, enjoyable and
sustainable" said Harty. "There are dairy farms across the country and the world who are
using our technology and finding just that. We want to invite everyone visiting the
Precision Dairy Conference to visit our booth and see how they can too."

    For further information contact Lisa Herlihy, Marketing Manager +353-87-9529291

    Email: lherlihy@dairymaster.com

Dairymaster

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