Polystar Introduces Marketing Analytics Solution for Telco Marketers
Poster: SySAdmin
Posted on June 23, 2013 at 11:07:01 PM
Polystar Introduces Marketing Analytics Solution for Telco Marketers
STOCKHOLM, June 24, 2013 /PRNewswire/ --
Polystar, a leading supplier of Service Assurance, Network Monitoring and Test
Solutions for the telecom market, announced today that it expands its Customer Insight
solution and introduces "Marketing Analytics" for telco marketers. The product is designed
to deliver comprehensive real-time subscriber awareness and enhanced business intelligence
of over-the-top (OTT) application usage.
(Logo:
http://photos.prnewswire.com/prnh/20130226/595502 )
Polystar's "Marketing Analytics" solution removes the complexity of the detailed
signalling information and visualises Intelligent Data in a simplified and digestible
manner. Data enrichments enable mobile telecommunication marketers to gain a better
understanding of their subscribers' behaviour, usage patterns and customer's preferences
to further improve service quality. As a result, Mobile Network Operators can run their
operation more efficiently, and increase customer loyalty.
Polystar's "Application Recognition" (Deep packet inspection (DPI)), combined with the
"Marketing Analytics" application enables Mobile Network Operators and service providers
to go well beyond conventional network monitoring and troubleshooting. The advanced
Polystar solutions offer sophisticated network analytics and enhanced troubleshooting
capabilities, as well as real-time visibility of bandwidth consumptions and application
utilisation down to each subscriber segment.
Extracting detailed traffic information in real-time has become an integral part in
the information value chain for Big Data analysis in telecoms. The intelligent data of
Polystar's solutions delivers vital information for internal planning and marketing
strategies. The new Polystar's "Marketing Analytics" and "Application Recognition" (Deep
Packet Inspection) applications are designed for marketing and product teams to perform
comprehensive customer segmentation analysis, better understand service and product
utilisation, and monitor marketing campaigns in a more efficient manner. As an example,
Mobile Network Operator might look into details on how different customer groups behave
and utilise the available set of services in relation to their subscription plans, and how
age and gender generate different scenarios. By analysing customer profiles and
utilisation, subscriptions and price plans can be continuously improved and adopted.
Besides, Polystar "Marketing Analytics" give network operators the ability to monitor the
utilisation and service quality and evaluate the success of new services introduction.
The "Marketing Analytics" reporting capability is also beneficial for device analysis,
where operators gain valuable information on usage and performance of handset devices from
a vendor or model perspective. Through the device identity information, the data is
enriched with the vendor and model for each event or transaction. This makes it feasible
to continuously analyse both existing and new handsets. The best performing devices can be
strategically selected for future campaigns or in subscriptions, while the worst
performing devices can be avoided.
While using Polystar's mobile aware Deep Packet Inspection (DPI) capabilities and
"Marketing Analytics" solution, network operators gain valuable insight on how OTT voice
services (mVoIP) affect the operator's voice business and OTT messaging services - SMS or
MMS revenues.
"We are continuously expanding the boundaries of our product portfolio, and we are
about to take a big leap with our next product release in September," commented Mikael
Grill, CEO of Polystar. "The introduction of 10Gbps real-time DPI Application Recognition
capabilities and the "Marketing Analytics" application are important milestones in our
Customer Experience Management (CEM) and Big Data analytics strategy. Our customers will
be able to differentiate themselves in the competitive environment, optimise their
marketing strategies, further improve Quality of Experience and find new ways to monetise
network Big Data."
About Polystar
Polystar is the premier supplier of Service Assurance, Network Monitoring and Test
Solutions to leading telecom operators, service providers and network equipment
manufacturers around the globe. Polystar's innovative product portfolio supports the
complete lifecycle of new services and technologies - from design, pre-deployment
verification and stress-testing, through roll-out, down to network assurance and service
management of in-service mobile, fixed, IP or converged networks. Polystar is recognised
as one of the fastest-growing companies in Sweden. Since its establishment in Stockholm in
1983, it has experienced a continuous and sustainable growth, and evolved to a global
presence, serving its customers in over 50 countries.
Polystar Media Contact
Inna Ott
Director of Marketing
Phone: +46-8-50-600-600
Email: inna.ott@polystar.com
Photo:
http://photos.prnewswire.com/prnh/20130226/595502
Photo:http://photos.prnewswire.com/prnh/20130226/595502
http://photoarchive.ap.org/
Polystar
STOCKHOLM, June 24, 2013 /PRNewswire/ --
Polystar, a leading supplier of Service Assurance, Network Monitoring and Test
Solutions for the telecom market, announced today that it expands its Customer Insight
solution and introduces "Marketing Analytics" for telco marketers. The product is designed
to deliver comprehensive real-time subscriber awareness and enhanced business intelligence
of over-the-top (OTT) application usage.
(Logo:
http://photos.prnewswire.com/prnh/20130226/595502 )
Polystar's "Marketing Analytics" solution removes the complexity of the detailed
signalling information and visualises Intelligent Data in a simplified and digestible
manner. Data enrichments enable mobile telecommunication marketers to gain a better
understanding of their subscribers' behaviour, usage patterns and customer's preferences
to further improve service quality. As a result, Mobile Network Operators can run their
operation more efficiently, and increase customer loyalty.
Polystar's "Application Recognition" (Deep packet inspection (DPI)), combined with the
"Marketing Analytics" application enables Mobile Network Operators and service providers
to go well beyond conventional network monitoring and troubleshooting. The advanced
Polystar solutions offer sophisticated network analytics and enhanced troubleshooting
capabilities, as well as real-time visibility of bandwidth consumptions and application
utilisation down to each subscriber segment.
Extracting detailed traffic information in real-time has become an integral part in
the information value chain for Big Data analysis in telecoms. The intelligent data of
Polystar's solutions delivers vital information for internal planning and marketing
strategies. The new Polystar's "Marketing Analytics" and "Application Recognition" (Deep
Packet Inspection) applications are designed for marketing and product teams to perform
comprehensive customer segmentation analysis, better understand service and product
utilisation, and monitor marketing campaigns in a more efficient manner. As an example,
Mobile Network Operator might look into details on how different customer groups behave
and utilise the available set of services in relation to their subscription plans, and how
age and gender generate different scenarios. By analysing customer profiles and
utilisation, subscriptions and price plans can be continuously improved and adopted.
Besides, Polystar "Marketing Analytics" give network operators the ability to monitor the
utilisation and service quality and evaluate the success of new services introduction.
The "Marketing Analytics" reporting capability is also beneficial for device analysis,
where operators gain valuable information on usage and performance of handset devices from
a vendor or model perspective. Through the device identity information, the data is
enriched with the vendor and model for each event or transaction. This makes it feasible
to continuously analyse both existing and new handsets. The best performing devices can be
strategically selected for future campaigns or in subscriptions, while the worst
performing devices can be avoided.
While using Polystar's mobile aware Deep Packet Inspection (DPI) capabilities and
"Marketing Analytics" solution, network operators gain valuable insight on how OTT voice
services (mVoIP) affect the operator's voice business and OTT messaging services - SMS or
MMS revenues.
"We are continuously expanding the boundaries of our product portfolio, and we are
about to take a big leap with our next product release in September," commented Mikael
Grill, CEO of Polystar. "The introduction of 10Gbps real-time DPI Application Recognition
capabilities and the "Marketing Analytics" application are important milestones in our
Customer Experience Management (CEM) and Big Data analytics strategy. Our customers will
be able to differentiate themselves in the competitive environment, optimise their
marketing strategies, further improve Quality of Experience and find new ways to monetise
network Big Data."
About Polystar
Polystar is the premier supplier of Service Assurance, Network Monitoring and Test
Solutions to leading telecom operators, service providers and network equipment
manufacturers around the globe. Polystar's innovative product portfolio supports the
complete lifecycle of new services and technologies - from design, pre-deployment
verification and stress-testing, through roll-out, down to network assurance and service
management of in-service mobile, fixed, IP or converged networks. Polystar is recognised
as one of the fastest-growing companies in Sweden. Since its establishment in Stockholm in
1983, it has experienced a continuous and sustainable growth, and evolved to a global
presence, serving its customers in over 50 countries.
Polystar Media Contact
Inna Ott
Director of Marketing
Phone: +46-8-50-600-600
Email: inna.ott@polystar.com
Photo:
http://photos.prnewswire.com/prnh/20130226/595502
Photo:http://photos.prnewswire.com/prnh/20130226/595502
http://photoarchive.ap.org/
Polystar