iwaku: a New Way of Waking Up

iwaku: a New Way of Waking Up

Wake-up light is connected to smartphone application for analysing sleep cycle

ROTTERDAM, The Netherlands, June 20, 2013 /PRNewswire/ --

    iwaku is a newly designed wake-up light that adjusts to your sleep rhythm. The lamp is
driven by an intelligent app on your smartphone that monitors your sleep cycle and
responds to this cycle intuitively, allowing you to start your day with more energy.

    (Photo:
http://photos.prnewswire.com/prnh/20130620/622658-a )

    (Photo:
http://photos.prnewswire.com/prnh/20130620/622658-b )

    With its intuitive touch interface and conceptual Dutch design, iwaku is a real
eye-catcher in the bedroom. Due to its intelligent functionality, the lamp can also be
used for many other purposes. The light is wirelessly controlled by an application on your
smartphone and your sleep cycle is monitored via the app. This way, the best moment to
wake up is coordinated with a lighter sleep phase. The lamp gradually intensifies the
light before the alarm clock goes off, getting your physiological systems up to speed
before you wake up.

    But iwaku offers more than an intelligent wake-up function: as a medically certified
light therapy lamp, iwaku is also capable of actually improving your sleep/wake rhythm.
The light intensity and the specific light spectrum make the lamp suitable for light
therapy, supported by the smartphone app. Used during the day, iwaku can boost your energy
level, helping you shake off the winter blues.

    The wake-up light as natural alarm clock comes as basic functionality with iwaku, but
the open platform means that developers can enrich its functionality. Imagine connecting
with other sleep monitors that also use the smartphone as an intelligent hub, or
implementing environment-aware functions that use the season and the weather to influence
the app's behaviour.

    The story behind iwaku

    iwaku is the first product from Connected Well-Being. It originates from the belief
that appliances aimed at improving our personal well-being should do so in a more holistic
way. Founder Jochem Reijndorp: "The introduction of iwaku is just a start. The goal is to
inspire other parties to further optimize the functionality of iwaku by making the
communication protocol public."

    At the moment iwaku is made ready for production. It is expected that it will be
available for the European market as of this fall, with North America to be followed soon
after. The suggested retail price will be EUR229, or USD299. For more information please
visit: http://www.iwaku.com.

    For more information please contact Vera Kops at LEWIS PR: vera.kops@lewispr.com,
+31-610893464

    Photo:
    http://photos.prnewswire.com/prnh/20130620/622658-a

    http://photos.prnewswire.com/prnh/20130620/622658-b

Photo:http://photos.prnewswire.com/prnh/20130620/622658-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130620/622658-b
http://photoarchive.ap.org/
Connected Well-Being