Affordable Eye Tracking Peripheral and Gaze Interaction Solutions: VI Webshop Opens at www.mygaze.com

Affordable Eye Tracking Peripheral and Gaze Interaction Solutions: VI Webshop Opens at http://www.mygaze.com

POTSDAM, Germany, June 13, 2013 /PRNewswire/ --

    VI's myGaze(R) Computer Accessory Makes Eye Tracking Technology Available for
Application Developers and for UX Professionals using Morae 3.3

    (Photo:
http://photos.prnewswire.com/prnh/20130613/621629 )

    Visual Interaction (VI) today launches their webshop at http://www.mygaze.com for
easy access to its affordable myGaze(R) gaze tracking peripheral and gaze interaction
solutions which add eye tracking and eye control functionality to a next generation of
user interfaces. Currently VI offers the myGaze(R) gaze tracking peripheral with three
editions of software development kits and a first dedicated solution for UX Professionals
at a very affordable price level. With these offerings VI starts to deliver on its mission
to make an eye tracker and gaze-interaction available as a mainstream human computer
interface, e.g. for gaze-controlled video gaming or gaze interaction with consumer PCs and
in professional applications. VI also offers affordable gaze tracking solutions for
focused applications such as UX analysis with TechSmith's Morae 3.3 software.

    "Gaze control will revolutionize human-computer-interaction and will become as common
a part of multimodal user interfaces as mouse and touch screen." Says Manfred Fallis, CEO
of VI. "Gaze based interaction will not replace the mouse but rather blend in with other
interaction modalities. Our myGaze(R) is a perfect starting point and eye tracking tool
for the many developers in academia and industry to realize their ideas of next generation
interfaces. Our goal is to make gaze-based interaction commonly available and affordable
and prevent anybody from monopolizing the technology. Tobii, one of the high-price
incumbents in the market has announced to bring 5,000 Tobii Rex units to market this year.
Visual Interaction plans at least twice this number - 10,000 units until year end.
Applications developed with and for myGaze(R) will likely be easy to adapt to other gaze
trackers and thus will be able to address a market only limited by imagination."

    VI is launching the myGaze(R) webshop now for most countries in Europe, the USA and
Canada. Other markets will follow soon. The offerings cover three different editions of
VI's myGaze(R) SDK: for professional developers, academic/educational institutes and
enterprises. Under any of these editions myGaze(R) modules are available for use with the
applications developed with the SDKs. Furthermore, VI will make its webshop available as a
platform for sales of applications developed for the myGaze(R) gaze tracking peripheral.

    The first application available on the VI myGaze(R) webshop is VI's own solution for
UX professionals: The myGaze(R) Professional UX Gaze Tracking Lab for Morae 3.3.

                                             ###

    About Visual Interaction GmbH (VI)

    Visual Interaction (http://www.mygaze.com) (VI) has taken on the mission to
provide easy to use and affordable gaze tracking and gaze based interaction solutions for
a broad professional, educational and consumer audience and for developers. VI partners
and collaborates with leaders around the world to create best in class solutions. VI
myGaze(R) trackers rely on eye tracking technology by SensoMotoric Instruments (SMI) from
Germany, for more than 20 years a leader in eye tracking solutions.

    More information and webshop at: http://www.mygaze.com

    Photo:
    http://photos.prnewswire.com/prnh/20130613/621629

Photo:http://photos.prnewswire.com/prnh/20130613/621629
http://photoarchive.ap.org/
Visual Interaction GmbH

CONTACT: Contact: marcom@mygaze.com, +49(0)331-235 2152