Gameloft, Universal Pictures and Illumination Entertainment Launch "Despicable Me: Minion Rush"

Gameloft, Universal Pictures and Illumination Entertainment Launch "Despicable Me: Minion Rush"

The Official Game of the Franchise Now Available for Smartphones & Tablets

PARIS, June 13, 2013 /PRNewswire/ --

    Gameloft, a leading global publisher of digital and social games, and Universal
Partnerships & Licensing (UP&L) today announced that "Despicable Me: Minion Rush," the
brand new game inspired by the worldwide blockbuster Despicable Me, is now available for
iPhone, iPad, iPod touch and Android devices. This comes just weeks before the
highly-anticipated release of Despicable Me 2, Universal and Illumination Entertainment's
3D-CG comedy adventure, in theaters on July 3, 2013.

    "Despicable Me: Minion Rush" is an innovative and original game with all the heart and
humor of the Despicable Me franchise. Fans can play as a Minion and compete with others in
hilarious, fast-paced challenges. They can jump, fly, dodge obstacles, collect bananas, be
mischievous, and defeat villains to earn the title of Minion of the Year.

    Iconic locations from the series, such as Gru's lab, are rendered in beautiful,
cinematic detail and feature secret areas. Players can customize their Minion, upgrade
with unique power-ups, and perform despicable acts through hundreds of missions. As well,
they can battle Vector and an all-new villain exclusively created for the game, aim for
the high score on the leaderboards, share their achievements, and challenge their friends.

    "It was a great thrill for Gameloft to design a game inspired by the rich and fun
world of Despicable Me," said Karine Kaiser, Vice President of Marketing and Licensing,
Gameloft. "Thanks to an amazing collaboration with Universal and Illumination, we were
able to make 'Despicable Me: Minion Rush' truly capture the unique humor of the movies
while delivering a gaming experience that's accessible to fans of all ages."

    "The quality of the game is a testament to the teamwork among Gameloft, Universal and
Illumination," said Stephanie Sperber, President, UP&L." "'Despicable Me: Minion Rush'
will bring many hours of exciting gameplay to fans and allow them to engage with the
franchise at an even greater level."

    "Our partnership with Gameloft has allowed us to create a completely immersive
experience that delivers all the fun that fans have come to expect from Despicable Me,"
said Natalie Fischer, Chief Operating Officer, Illumination Entertainment. "We are excited
to bring our characters to the digital world through this easily accessible mobile
platform."

    "Despicable Me: Minion Rush" is a game for the whole family to enjoy on their iPhone,
iPad, iPod touch and Android devices, and it is free to download from the App Store or
Google Play.

    Keep a keen eye on updates of the game for even more fun and surprises!

    About Despicable Me 2

    Universal Pictures and Illumination Entertainment's worldwide blockbuster Despicable
Me entertained audiences around the globe in 2010, grossing more than $540 million and
becoming the 10th-biggest animated motion picture in U.S. history. In summer 2013, get
ready for more Minion madness in Despicable Me 2.

    Chris Meledandri and his acclaimed filmmaking team create an all-new comedy adventure
featuring the return of (former?) super-villain Gru (Steve Carell), his adorable girls,
the unpredictably hilarious Minions...and a host of new and outrageously funny characters.
http://www.despicable.me [http://www.despicable.me ]

    About Gameloft

    A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set-top boxes and connected TVs. Gameloft operates
its own established franchises such as Asphalt(R), Real Football(R), Modern Combat, and
N.O.V.A.: Near Orbit Vanguard Alliance(R), and also partners with major rights holders
including Disney(R), Marvel(R), Hasbro(R), FOX(R), Mattel(R) and Ferrari(R). Gameloft is
present on all continents, distributes its games in over 100 countries and employs over
5,000 developers.

    Gameloft is listed on NYSE Euronext Paris (NYSE Euronext: GFT.PA, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the
US.

    About Universal Partnerships & Licensing

    UP&L oversees Universal's consumer product licensing, film and home entertainment
promotions, and all corporate alliances for Universal's theatrical, home entertainment,
theme parks and stage productions. This dedicated division is also responsible for
monetizing the Studio's vast library of films and characters through licensing, branding
and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the
world's leading media and entertainment companies in the development, production and
marketing of entertainment, news and information to a global audience. NBCUniversal owns
and operates a valuable portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is owned by Comcast
Corporation.

    Media Contacts:

       
        Thomas Price
        PR Manager, Gameloft
        thomas.price@gameloft.com

       
        Kori Bernards
        SVP, Communications
        Universal Pictures
        kori.bernards@nbcuni.com
        +1(818) 777-9709

       
        Evan Langweiler
        Manager, Communications
        Universal Pictures
        evan.langweiler@nbcuni.com
        +1(818) 777-9709

Gameloft