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Ricoh India Announces SP 200 Series Laser Printer for Indian Market

Poster: SySAdmin
Posted on June 13, 2013 at 6:56:01 AM
Ricoh India Announces SP 200 Series Laser Printer for Indian Market

NEW DELHI, June 13, 2013 /PRNewswire/ --

    Ricoh India Unveils its Mega Expansion Plans Through IT Dealer/Reseller Channel With
SP 200 Series Laser Printer Equipped With Genuine Refill Program

    Backed by its core philosophy of comprehensive office solutions, tech-savvy, and
eco-friendly products to meet emerging customer needs, Ricoh India Limited, a subsidiary
of Ricoh Company Limited, Japan, recently at a press conference announced its aggressive
mega expansion plans through IT Dealer/Reseller channel with SP 200 series into the fast
emerging laser printer market in India. To this end, it has unveiled six new models of
Laser Printers and A4 MFPs: the SP 200, SP 200N, SP 200SU, SP 202SN, SP 203SF and SP
203SFN.

    This new SP 200 series range are set to take the printing solutions offering in the
Indian market to new dimensions through high product quality equipped with Genuine Toner
refill program. The SME/SMB segment is set to benefit from this 'Kanjoos, much in use'
product with competitive price and low cost of operation, as low as 30% versus competitive
models in this category.

    SP 200 have print speed of 22 pages per minute, with the duty cycle of 20,000 pages
per month.

    The A4 Multifunction Printer from this range has attractive features such as 36-Bit
color scanning and ID copy. SP 200 series in available in both USB and network models as
well.

    Speaking on the occasion, Mr. Tetsuya Takano, Managing Director and Chief Executive
Officer, Ricoh India Limited, remarked, "Our market research last year revealed that
customers were using non-standard consumables to achieve lower cost of ownership. This was
adversely impacting the printer performance. With the introduction of Ricoh's Genuine
Refill Programs through SP 100 series launched last year, Indian customers were benefited
with consistent printer performance and low cost of ownership. The launch of SP 200 series
in addition to SP 100 is demonstrative of Ricoh's policy of 'Harmonize with the
environment' through products that reduced environmental impact and yet add value to the
customer."

    While detailing on Ricoh's business expansion plan, Mr. Manoj Kumar, Sr. Vice
President & CFO, Ricoh India Limited said, "In addition to our existing 1600 channel
partners, we now plan to expand our channel presence to over 200 top cities by appointing
over 3,000 Printer Partners and System Integrators this fiscal year. Further Ricoh also
plans to launch, Ricoh brand stores in major metros and eStore for internet savvy
consumers."

    Speaking on the occasion, Mr. Kiran Pai, COO Laser Printer business unit, Ricoh India
Limited said, "With Ricoh's wide range of product lines and launch of new series of laser
printers at the entry level segment with revolutionary genuine refill program, we are
confident that our channel partners will be able to rapidly expand their business
opportunities and increase their customer base."

    "The entry level segment constitutes 80% of the total laser printer market in India.
Ricoh entry level has fleet of 11 models of SP 100 & SP 200 series with Genuine Toner
refill program that would redefine the printing solution offers to the users and fuel the
Ricoh major expansion plans. Ricoh continues to invest in Channel-friendly support
programs to compliment this expansion," Pai added.

    About Ricoh India Limited

    Ricoh India Limited is a Public Limited company with 26.4% by Public and 73.6% owned
subsidiary of Ricoh Company Limited, Japan is a US $19 billion global giant and a leader
in the field of Imaging Solutions.

    The company is a leading player in the area of office imaging equipment, production
print solutions, document management systems, IT services and communications systems. All
Ricoh products come with a hallmark of quality, technological excellence and after-sales
service. Ricoh India operates through a wide network of 11 branches, 5 area offices and
over 1,600 Channel Partners and have well-trained sales and after sales service force. The
company is planning to be a major player in the areas of Managed Document Services, IT
Services, Production Printing and Laser Printers, in addition to A3 MFPs, Mono and Color.

    Under its corporate tagline, imagine. change., Ricoh helps companies transform the way
they work and harness the collective imagination of their employees. For more information,
visit http://www.ricoh.co.in [http://www.ricoh.co.in ].

    Primary Media Contact: Manoj Sharma, manoj@cloutcomm.in, 91-9811135420

    Secondary Media Contact: Deepa Menon, Manager - Marcom, Ricoh India Limited,
91-9717222093

Ricoh India Limited

CONTACT: PRN
 
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