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Introducing Xperia(TM) M for the Best of Sony Connectivity and Design

Poster: SySAdmin
Posted on June 4, 2013 at 3:14:01 AM
Introducing Xperia(TM) M for the Best of Sony Connectivity and Design

LONDON, June 4, 2013 /PRNewswire/ --

       
        - Latest model added to the Xperia range of premium smartphones, with Xperia
          M offering unique Sony experiences at new price point
        - Combines Sony's technology and design expertise with one-touch functions and a
          beautiful, striking form
        - Dual SIM version also available - Xperia Mdual

    Sony Mobile Communications ("Sony Mobile") today introduces Xperia M featuring Sony's
innovative one-touch functions for effortless connectivity, and signature premium design.

    Xperia M is designed to bring Sony experiences to a new market and price point; NFC
connectivity
[http://www.sonymobile.com/global-en/products/phones/xperia-m/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiam ]
for one-touch functions, stunning design and a range
of technologies including: a high quality screen for sharp viewing; smart camera
functionality for impressive pictures and videos; Battery STAMINA Mode for outstanding
battery life; and Sony's signature media apps for enjoying photos, music, movies and games
on the go, integrating Sony Entertainment Network services directly in the apps.

    "Consumers looking for their first steps into the world of Xperia smartphones would be
well-advised to look at Xperia M or Xperia Mdual," said Calum MacDougall, Director of
Xperia Marketing at Sony Mobile Communications. "Both models benefit from Sony's proven
innovation and engineering expertise, and are perfect for those who want the premium
technology and experiences often only associated with high-end models."

    Ease of sharing and enjoyment

    Xperia M features Sony's one-touch functions, allowing you to easily and instantly
enjoy photos and music across an array of devices, such as Sony's SBH20 wireless stereo
headset
[http://www.sonymobile.com/global-en/products/accessories/stereo-bluetooth-headset-sbh20/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=stereobluetoothheadsetsbh20 ]
and
latest range of NFC-enabled BRAVIA TVs, with just a single touch.

    Premium, signature Sony design

    Xperia M boasts Sony's now familiar OmniBalance design, first introduced in flagship
Xperia Z. The aesthetic language takes the form of a precision-crafted skeleton frame, and
gives the phone a seamless look that is both tactile and sleek. Designed to complement the
slim style, Xperia M also features colour-changing illuminations that can be personalised
to visually alert you to incoming calls, text messages and alarms.

    Xperia M and Xperia Mdual will be available in Black, White and Purple - a Yellow
colour variation will also be available for the single SIM model.

    Key features for XperiaM
[http://www.sonymobile.com/global-en/products/phones/xperia-m/features/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiam ]

       
        - One-touch functions with NFC and screen mirroring, to display content on
          your TV or to share music and photos between devices
        - Sony's OmniBalance design, with generous 4" FWVGA touchscreen display
          [http://www.sonymobile.com/global-en/products/phones/xperia-m/specifications/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiam ]
          and LED illuminations
        - Sony's signature audio enhancement technology ClearAudio+, xLOUD and 3D
          Surround Sound (VPT)
        - 5 megapixel fast capture camera with auto-focus and HDR for photos, and
          dedicated shutter key
        - Fast performance with dual-core processor
        - Battery STAMINA Mode for outstanding battery life
        - Available in Black, Purple, White and Yellow colour variations

    Consistent Sony entertainment experiences

    Xperia M benefits from Sony's media applications, offering consistent entertainment
experiences across mobile, tablet, desktop and console platforms. The "WALKMAN", Album and
Movies apps provide online and offline content through a single access point with new ways
to enjoy and share that content. The "WALKMAN" application provides access to all your
downloaded music, plus Music Unlimited* with over 18 million songs to explore, and
Facebook social integration. The "Movies" application gives consumers access to over
100,000 movies and TV series from Video Unlimited*. The "Album" application enables easy
access to Facebook friends' photos, as well as the ability to organise images both by
location and, through the new "Faces" function, by the people that feature in them.

    Sony's entertainment technology turns content into experiences, and with
Xperia M you can enjoy these experiences for longer thanks to Battery STAMINA Mode. The
latest version of Sony's battery management technology improves the standby time of your
smartphone by four times or more**, by automatically shutting down battery-draining apps
whenever the screen is off and starting them up again when the screen is back on.

    Xperia Mdual

    The Dual SIM variant Xperia Mdual lets users select between two SIMs before making a
call or sending a message with just a single click. Each SIM card can also be customised
separately - for example, a formal ring for business or another tune for pleasure -
perfect when users want to separate work from play, and handle calls more efficiently.

    Xperia M and Xperia Mdual from Sony Mobile will both be available worldwide from Q3
2013.

    For all the latest news, views and info on Sony Xperia smartphones, follow
@SonyMobileNews [http://twitter.com/SonyMobileNews ] on Twitter.

    For the full media kit and detailed specifications, please visit:

    http://blogs.sonymobile.com/wp-content/uploads/2013/05/Xperia_M_press_release.pdf

    * Sony Entertainment Network services are subject to availability by region, please
see http://www.sonyentertainmentnetwork.com for more details.

       
        FOR MEDIA INFORMATION PLEASE CONTACT:
        For more information, images and videos please visit:
         http://www.sonymobile.com/pressreleases
        Sony Mobile Communications, Global Communications & PR department
        General Press: +44(0)208-762-5858

Sony Mobile Communications AB
 
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