Carphone Warehouse Relaunches Retro Snake Game to Relive your Past

Carphone Warehouse Relaunches Retro Snake Game to Relive your Past

LONDON, May 3, 2013 /PRNewswire/ --

    Carphone Warehouse has launched a retro-styled refit of the classic mobile phone fan
favourite Snake.

    The game created by digital agency STEAK is part of a wider move into production of
digital content. The microsite draws on 90's revival pop-culture themes coupled with the
humour of modern webculture. Tongue-in-cheek icons of the 90's make appearances throughout
the game which can be played on PC, tablet and mobile.

    Robert Thomas, Lead SEO Manager at Carphone Warehouse explains "To tie in with our
'Mobile Memories' campaign we have decided to revive the retro mobile game 'Snake'. It is
part of a wider move to successfully deploy effective digital content, through a campaign
devised and produced by digital partners, STEAK.

    Ryan Foley, Account Director at STEAK continued "As it becomes increasingly difficult
to be heard in the already crowded online space, we need to create something sharable and
engaging. By tapping into 90's nostalgia we have used an already tried and tested concept
and brought it to life in the present day."

    The game, which launched today, is available to play at http://www.snakeretro.co.uk
[C:\Users\ThomasA15\AppData\Local\Microsoft\Windows\Temporary Internet
Files\Content.Outlook\CDTHXOCW\www.snakeretro.co.uk ]

    About STEAK

    STEAK is an international, integrated, digital marketing group. The STEAK team believe
in a better way in digital; we pride ourselves on our understanding of the complexities of
consumer behaviour in the 21st century, and utilising this knowledge to deliver the most
from all digital channels.

    STEAK employs specialists in search marketing, online advertising, website design,
social media, affiliate management and mobile marketing. It devises digital marketing
strategies and runs integrated campaigns, and whatever the media or channel used, Steak
puts in place meaningful metrics and concentrates on hitting targets; everythingis focused
on driving return on investment.

    Last year, STEAK became part of the Dentsu Network, the largest single brand agency in
the world, with over 100 offices in 27 countries, increasing its international capacity
from Europe, Australasia and The Americas to now include Asia. For more information,
please visit http://www.steakgroup.com/blog or follow Steak on Twitter @STEAKLondon.

    http://www.steakgroup.com

    About Carphone Warehouse

    - Carphone Warehouse is the largest independent mobile phone retailer in the UK, with
794 stores nationwide

    - Discover how to get more from your gadgets with eye openers from Carphone Warehouse.
Eye openers is a YouTube channel which features videos of Carphone Warehouse team members
sharing useful hints and tips on everything from laptops to Sat Navs to the latest mobile
phones. With new videos being added each month, users can search through hundreds of
videos at http://www.youtube.com/user/eyeopeners.

    Contact: Alison Gram, Email: GramA@cpwplc.com

Carphone Warehouse

CONTACT: D +44-(0)208-753-8261| M +44-(0)7847-453-050