TapInfluence's Co-Founder And CEO, Rustin Banks, To Join Influencer Marketing Panel At ad:tech San Francisco 2013

TapInfluence's Co-Founder And CEO, Rustin Banks, To Join Influencer Marketing Panel At ad:tech San Francisco 2013

Banks to join panel of marketing luminaries discussing how brands are connecting with millions of consumers using influencer marketing

BOULDER, Colo., April 2, 2013 /PRNewswire/ --

    Who:   Rustin Banks

           Co-founder and CEO

           TapInfluence

           (http://www.tapinfluence.com)

            Banks is the co-founder and CEO of TapInfluence,
            formerly BlogFrog, a leading software platform company
            that automates all aspects of an influencer marketing
            program with a cloud-based offering.  Banks got his
            start in online communities when he was 12 years old by
            hosting computer Bulletin Board Systems (BBS) out of
            his parent's closet. With an MS in Electrical
            Engineering, he left his position in Aerospace, where
            he designed next-gen satellite systems to start
            BlogFrog in 2009, which recently re-launched as
            TapInfluence. An active blogger, he writes about
            leadership and being the father of three small
            children.

    What:  Track: Under the Influence

            Panel Session: Collaborative Marketing: Driving Consumer
            Powered Products and Marketing

            In 2003, communication was primarily one-to-one, and
            marketers focused almost exclusively on communicating
            directly with a mass audience. Since then, the
            marketing industry has rapidly changed and experienced
            technological growth that marketers are just beginning
            to put into perspective. The common theme across this
            revolution is an evolution towards collaboration. This
            panel will focus on the future of marketing -where
            brands must market "with" consumers, not "at" them,
            thinking strategically about how to invite them into
            the marketing mix. A Collaborative Marketing Future is
            a reality already set in motion, one that is consistent
            with consumers' instinctive tendencies to share and
            contribute. The future is one where companies that are
            closest to those who buy, use and advocate for their
            products to win.

            As part of this panel, Banks will discuss how brands can
            leverage influencer marketing to interact with millions
            of consumers. Brand marketers are noticing that
            consumers increasingly ignore banner ads and turn to
            social networks where friends, peers and like-minded
            people share content about their favorite products and
            purchasing experiences.  Banks will discuss the future
            of influencer marketing and how automated, cloud-based
            technology platforms will provide everything brands
            need to effectively engage with consumers to build
            trust and loyalty.

    Where: ad:tech San Francisco

           Moscone Center West

           800 Howard St.

           San Francisco, CA 94103

    When:   Wed., April, 10 from 5:50 p.m. PDT -6:10 p.m. PDT (Room
            3006)

    Share:  #TapInfluence @rustinb to join panel of experts and
            discuss collaborative #marketing at #adtechsf
            http://www.tapinfluence.com

    Info:   To register for this conference, please follow this
            link:

           (http://na.ad-tech.com/sf/register/)

            To arrange an interview with Banks or to speak with him
            about his presentation please contact:

           Christie Denniston

           Catapult PR-IR

           Office: 303-581-7760 ext. 13

           Mobile: 303-827-5164

           Email (cdenniston@catapultpr-ir.com)

           Twitter: @prhightech

SOURCE  TapInfluence

TapInfluence

Web Site: http://www.tapinfluence.com