Spendology(TM) Web App Uses Analytics and Psychology to Calculate Personal Budgets

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March 18, 2013
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Spendology(TM) Web App Uses Analytics and Psychology to Calculate Personal Budgets

WASHINGTON, March 18, 2013 /PRNewswire/ -- Spendology LLC develops web apps that make personal budgeting super easy. Spendology(TM) currently has over 1500 customers. The new and enhanced Budgetizer 2.0 uses patent-pending technology to enable customers to create a budget in less than 10 minutes. The new app features a user interface that leverages anchoring and adjustment, a psychological heuristic, to make data entry easier. The Spendology(TM) visual anchoring method eliminates the need to use receipts or past transactions to make a budget.

The Budgetizer 2.0 enables Spendology(TM) customers to create a personal budget using:

    --  SMART algorithms and market research
    --  LOCAL estimates of cost of living factors including sales tax and gas
        prices
    --  PERSONAL spending habits
Spendology(TM) is beta testing a new web app, Spendcast(TM), short for Spending Forecast. Spendcast(TM) will combine event planning and budgeting to enable customers to plan and prioritize monthly expenses.

About the Company

Spendology LLC is a software company based in Washington, DC that develops web apps that make personal budgeting super easy. Spendology(TM) was founded by Keith Alexander Ashe. Mr. Ashe is a graduate of Columbia University and Florida A&M University. He previously worked as a management consultant at Booz Allen Hamilton and the Corporate Executive Board.

http://www.spendology.net
http://www.spendology.net/blog
http://www.twitter.com/spendology
http://www.facebook.com/spendology

Contact: Keith Alexander Ashe, 301-500-8218

SOURCE  Spendology

Spendology

Web Site: http://www.spendology.net

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