Fashion Retailer REDTAG Partners With Capillary Technologies to Launch 'rt rewards' Program in Middle East
Poster: SySAdmin
Posted on March 14, 2013 at 12:14:01 AM
Fashion Retailer REDTAG Partners With Capillary Technologies to Launch 'rt rewards' Program in Middle East
BANGALORE, March 14, 2013 /PRNewswire/ --
Powered by Capillary's Intelligent Customer Engagement(TM) Solutions, 'rt rewards'
Aims to Add 500,000 REDTAG Shoppers in Next 2 Years
Capillary Technologies [http://www.capillarytech.com ], leading provider of
cloud-based software solutions that enable businesses to intelligently engage with their
customers through mobile, social and in-store channels, today announced that it has
partnered with the leading Middle Eastern value fashion and home stores chain REDTAG
[http://www.redtag.ae/index.aspx ], to launch their first ever loyalty program 'rt rewards
[http://www.redtag.ae/rtrewards/Default.aspx ]'. True to their brand promise, REDTAG
offers a rewarding in-store experience linked to a loyalty program that customers can
enjoy using either loyalty cards or mobile/smart phones. Leveraging Capillary's
cloud-based suite of Intelligent Customer Engagement(TM) Solutions
[http://www.capillarytech.com/solutions/ntouch/instant-cross-sells-and-recommendations ],
the brand intends to enhance their customers' shopping experience and instill brand
loyalty with personalized and targeted marketing to drive footfalls and conversions.
(Logo:
http://photos.prnewswire.com/prnh/20130228/599759)
"At REDTAG we believe in offering an enjoyable shopping experience to our
value-conscious customers while providing maximum returns on their engagements with the
brand," says Ernest J. Hosking, CEO of REDTAG. "We are confident that our customers will
enjoy the benefits of this new, technology-driven loyalty initiative and enjoy shopping
with us even more while they receive accelerated rewards." REDTAG has a strong presence in
the Middle East with more than 100 stores spread across the region. "UAE is the first
market where we have introduced the rt rewards program and we plan to expand it to other
markets very quickly."
'rt rewards' is purposefully designed by a powerful analytics
[http://www.capillarytech.com/solutions/analytics-campaign-management/targeted-marketing ]
driven process and it will allow REDTAG to understand different customer types and their
preferences better and personalize marketing
[http://www.capillarytech.com/solutions/analytics-campaign-management/targeted-marketing ]
efforts to engage them more effectively than before. REDTAG believes that by promoting and
rewarding on the products preferred and liked by them, this loyalty initiative will
fortify 'brand fidelity' and will add to the customers' delightful purchase experience.
On investing in technology-driven platforms for loyalty programs, Hosking remarks,
"The customer is seeking an experience and convenience rich shopping which is only
achievable by understanding her behavior better. Keeping with the global trend, we decided
to adopt cloud and mobile technology
[http://www.capillarytech.com/solutions/ntouch/loyalty-crm ] for the new loyalty program to
provide our customers a seamless experience across our stores through real-time,
personalized communication
[http://www.capillarytech.com/solutions/analytics-campaign-management/targeted-marketing ]
program which is truly world class. 'rt rewards' had already signed up a great number of
members in its pre-launch stage and the REDTAG team is confident of creating a large loyal
customer base across Middle East very soon. It took Capillary just 2 months to go from
conceptualization to launch, with minimal involvement of our tech team. They managed the
entire process with superb efficiency and limited support from our technology team. Indeed
an impressive performance."
Capillary's Intelligent Customer EngagementTM solutions enable REDTAG to maximize
real-time customer interaction
[http://www.capillarytech.com/solutions/ntouch/instant-cross-sells-and-recommendations ]
using in-store communication through mobile access.Vikas Tayal
[http://www.capillarytech.com/about-us/the-team ], Regional Head, Middle East & Africa for
Capillary Technologies says, "Intelligent retailing is the way forward to increase your
share in the $12 billion Middle East apparel market. The mobile-based loyalty program is a
foundation laid for REDTAG, to support its growth plans and customer-centric orientation.
Capillary looks forward to drive REDTAG's brand loyalty and customer experience
initiatives for all their stores across the Middle East."
"We are certain that through personalization and Intelligent Customer Engagement
[http://www.capillarytech.com ](TM), rt rewards will instill loyalty in customers,
resulting in a high customer lifetime-value for REDTAG," adds Vikas.
About REDTAG
The REDTAG Group is part of BMA International, which is also the holding company for
Retail Arabia which operates hypermarkets, supermarkets, convenience stores and malls.
REDTAG is 'The Fashion Destination' for value-conscious customers, and is currently
growing at an impressive rate annually with 105 fashion and lifestyle stores across the
Middle-East.
About Capillary Technologies
Capillary Technologies is a leading provider of cloud-based software solutions that
help businesses to intelligently engage with customers through mobile, social and in-store
channels. Capillary's cloud-based platform powers end-to-end customer engagement,
clienteling, loyalty and social CRM solutions for more than 140 major brands across 10,000
stores, bringing instant shopper gratification to over 50 million consumers across the
India, South East Asia, Greater China, Middle East, South Africa, United Kingdom, India
and the United States. Capillary's customers include industry leaders such as Pizza Hut,
PUMA, VLCC, Marks & Spencer, Benetton, Store21, Nokia and Nike. The company is the
recipient of numerous awards and was most recently named to the Red Herring Global Top 100
Companies of 2012. Capillary is backed by prominent venture capital investors including
Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures. Visit
http://www.capillarytech.com [http://www.capillarytech.com ] for more details.
Primary Media Contact: Abhishek Bajaj, press@capillarytech.com, 91-9611234312
Photo:
http://photos.prnewswire.com/prnh/20130228/599759
Photo:http://photos.prnewswire.com/prnh/20130228/599759
http://photoarchive.ap.org/
Capillary Technologies Pvt Ltd
CONTACT: PRN
BANGALORE, March 14, 2013 /PRNewswire/ --
Powered by Capillary's Intelligent Customer Engagement(TM) Solutions, 'rt rewards'
Aims to Add 500,000 REDTAG Shoppers in Next 2 Years
Capillary Technologies [http://www.capillarytech.com ], leading provider of
cloud-based software solutions that enable businesses to intelligently engage with their
customers through mobile, social and in-store channels, today announced that it has
partnered with the leading Middle Eastern value fashion and home stores chain REDTAG
[http://www.redtag.ae/index.aspx ], to launch their first ever loyalty program 'rt rewards
[http://www.redtag.ae/rtrewards/Default.aspx ]'. True to their brand promise, REDTAG
offers a rewarding in-store experience linked to a loyalty program that customers can
enjoy using either loyalty cards or mobile/smart phones. Leveraging Capillary's
cloud-based suite of Intelligent Customer Engagement(TM) Solutions
[http://www.capillarytech.com/solutions/ntouch/instant-cross-sells-and-recommendations ],
the brand intends to enhance their customers' shopping experience and instill brand
loyalty with personalized and targeted marketing to drive footfalls and conversions.
(Logo:
http://photos.prnewswire.com/prnh/20130228/599759)
"At REDTAG we believe in offering an enjoyable shopping experience to our
value-conscious customers while providing maximum returns on their engagements with the
brand," says Ernest J. Hosking, CEO of REDTAG. "We are confident that our customers will
enjoy the benefits of this new, technology-driven loyalty initiative and enjoy shopping
with us even more while they receive accelerated rewards." REDTAG has a strong presence in
the Middle East with more than 100 stores spread across the region. "UAE is the first
market where we have introduced the rt rewards program and we plan to expand it to other
markets very quickly."
'rt rewards' is purposefully designed by a powerful analytics
[http://www.capillarytech.com/solutions/analytics-campaign-management/targeted-marketing ]
driven process and it will allow REDTAG to understand different customer types and their
preferences better and personalize marketing
[http://www.capillarytech.com/solutions/analytics-campaign-management/targeted-marketing ]
efforts to engage them more effectively than before. REDTAG believes that by promoting and
rewarding on the products preferred and liked by them, this loyalty initiative will
fortify 'brand fidelity' and will add to the customers' delightful purchase experience.
On investing in technology-driven platforms for loyalty programs, Hosking remarks,
"The customer is seeking an experience and convenience rich shopping which is only
achievable by understanding her behavior better. Keeping with the global trend, we decided
to adopt cloud and mobile technology
[http://www.capillarytech.com/solutions/ntouch/loyalty-crm ] for the new loyalty program to
provide our customers a seamless experience across our stores through real-time,
personalized communication
[http://www.capillarytech.com/solutions/analytics-campaign-management/targeted-marketing ]
program which is truly world class. 'rt rewards' had already signed up a great number of
members in its pre-launch stage and the REDTAG team is confident of creating a large loyal
customer base across Middle East very soon. It took Capillary just 2 months to go from
conceptualization to launch, with minimal involvement of our tech team. They managed the
entire process with superb efficiency and limited support from our technology team. Indeed
an impressive performance."
Capillary's Intelligent Customer EngagementTM solutions enable REDTAG to maximize
real-time customer interaction
[http://www.capillarytech.com/solutions/ntouch/instant-cross-sells-and-recommendations ]
using in-store communication through mobile access.Vikas Tayal
[http://www.capillarytech.com/about-us/the-team ], Regional Head, Middle East & Africa for
Capillary Technologies says, "Intelligent retailing is the way forward to increase your
share in the $12 billion Middle East apparel market. The mobile-based loyalty program is a
foundation laid for REDTAG, to support its growth plans and customer-centric orientation.
Capillary looks forward to drive REDTAG's brand loyalty and customer experience
initiatives for all their stores across the Middle East."
"We are certain that through personalization and Intelligent Customer Engagement
[http://www.capillarytech.com ](TM), rt rewards will instill loyalty in customers,
resulting in a high customer lifetime-value for REDTAG," adds Vikas.
About REDTAG
The REDTAG Group is part of BMA International, which is also the holding company for
Retail Arabia which operates hypermarkets, supermarkets, convenience stores and malls.
REDTAG is 'The Fashion Destination' for value-conscious customers, and is currently
growing at an impressive rate annually with 105 fashion and lifestyle stores across the
Middle-East.
About Capillary Technologies
Capillary Technologies is a leading provider of cloud-based software solutions that
help businesses to intelligently engage with customers through mobile, social and in-store
channels. Capillary's cloud-based platform powers end-to-end customer engagement,
clienteling, loyalty and social CRM solutions for more than 140 major brands across 10,000
stores, bringing instant shopper gratification to over 50 million consumers across the
India, South East Asia, Greater China, Middle East, South Africa, United Kingdom, India
and the United States. Capillary's customers include industry leaders such as Pizza Hut,
PUMA, VLCC, Marks & Spencer, Benetton, Store21, Nokia and Nike. The company is the
recipient of numerous awards and was most recently named to the Red Herring Global Top 100
Companies of 2012. Capillary is backed by prominent venture capital investors including
Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures. Visit
http://www.capillarytech.com [http://www.capillarytech.com ] for more details.
Primary Media Contact: Abhishek Bajaj, press@capillarytech.com, 91-9611234312
Photo:
http://photos.prnewswire.com/prnh/20130228/599759
Photo:http://photos.prnewswire.com/prnh/20130228/599759
http://photoarchive.ap.org/
Capillary Technologies Pvt Ltd
CONTACT: PRN