Philips Delivers New Innovations to Make Imaging Accessible to More Patients

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March 8, 2013
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Philips Delivers New Innovations to Make Imaging Accessible to More Patients

VIENNA, March 8, 2013 /PRNewswire/ --

    Latest solutions at ECR 2013 transform care to address the economic challenges faced
by radiology departments and radiologists worldwide*

    Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is introducing three new imaging
systems to help radiology departments increase both the number of patients and range of
clinical exams they can handle. Philips is continuing the Imaging 2.0 journey to deliver
greater collaboration and integration, increased patient focus and improved economic
value. Showcased at the 2013 European Congress of Radiology
[http://www.healthcare.philips.com/main/about/events/ecr/index.html ] (ECR 2013), all three
systems combine the capabilities for high patient throughput with the functionality and
advanced clinical imaging applications.

    (Logo:
http://photos.prnewswire.com/prnh/20130308/600764 )

    It is widely recognized that aging populations and the rise of chronic disease are
putting huge pressure on healthcare systems. Radiology has become a cornerstone of
diagnosis and treatment and much of that pressure is felt in the radiology department.
Transforming care means creating new clinical solutions for imaging, offering faster ways
to collaborate, and providing breakthrough economic value, so that more patients can have
access to care. Philips recently accelerated its strategy to invest and innovate in order
to expand access to care, and with these introductions it leverages its expanding global
foot print.

    "Hospitals and clinics of all sizes face a constant struggle to treat more patients
and reduce waiting times - all within often extremely tight budgets," said Gene Saragnese,
chief executive officer of Imaging Systems at Philips. "We're helping them meet that
challenge by delivering affordable imaging systems with premium functionality and image
quality that deliver real clinical and economic value."

    At ECR 2013, Philips is introducing the Multiva 1.5T MRI system
[http://www.healthcare.philips.com/main/products/mri/systems/multiva/index.wpd ][i] which
combines high productivity with the capability to go beyond standard MRI applications. The
Multiva 1.5T builds on Philips' innovative and proven technologies from the Ingenia and
Achieva platforms. At its heart is the FlexStream workflow that improves coil handling
efficiency for head, spine, musculoskeletal, body and neurovascular exams, reducing scan
set-up time by up to 40%. In addition, Multiva 1.5T delivers up to 16 times faster
imaging, provides high-quality images of large anatomical areas for increased diagnostic
confidence, and includes multiple features to improve the patient's overall comfort and
experience.

    "I believe Multiva offers the best value for the money in the market today. Its image
quality is brilliant, and you can do routine scanning, advanced scanning and research at a
very reasonable cost. The time it takes to change patients has significantly decreased
even for elderly patients letting us scan around 20 patients per day. Plus we can do
advanced imaging in all body and brain regions, get beautiful visualization of lesions in
knee cartilage and small ligaments in the wrist," said Dr. Christof Walter, co-owner of
the Radiology Center Trier in Germany.

    The DuraDiagnost digital radiography
[http://www.healthcare.philips.com/main/products/xray/products/radiography/digital/duradiagnost/index.wpd ]
(DR) system[ii] is also being demonstrated. Building on Philips' 20 years
experience in direct digital X-ray
[http://www.healthcare.philips.com/main/products/xray/products/radiography/digital/20years/GSSI/index.html ]
, this cost-effective solution brings the benefits of DR to more
radiology departments. These benefits include images that are available within seconds and
can easily be saved and shared - enhancing workflow efficiency. DuraDiagnost uses premium
features such as the UNIQUE image processing and Eleva user interface, which automatically
and intuitively ensure the right image settings are used for each examination. The system
is available in three configurations of which the first two deliver a full range of exams;
the dual-detector Efficiency room allows rapid switching between different types of
examinations for high patient throughput, the Compact room's unique geometry fits into
small rooms, while the table-based Focus room enables enhanced department set-up
flexibility for an affordable investment.

    "Digital radiography with DuraDiagnost from Philips has met with a great deal of
approval in our radiology center - from our patients, our radiologists and especially our
technologists. The entire workflow process is fast, easy and efficient, letting us spend
more time with patients. DuraDiagnost meets both our medical and economic requirements. We
can provide all our patients with personalized medical care and simultaneously remain
within a reasonable budget," said Dr. Kathrin Scharfetter, Medical Specialist for
Diagnostic Radiology and Pediatric Radiology, Radiology Center Eppendorfer Baum, Hamburg,
Germany.

    Philips is also unveiling a brand new configuration in its proven Ingenuity family of
CT scanners. The Ingenuity Flex
[http://www.healthcare.philips.com/main/products/ct/products/ingenuity_ct_scanner ] is a
16-slice CT scanner that delivers robust imaging with fast acquisition and reconstruction
for streamlined workflows that let clinicians spend more time with their patients. Highly
flexible, it is ideally suited for routine and cardiac CT imaging, and provides valuable
advanced clinical applications delivered through the Philips Extended Brilliance Workspace
that helps the clinicians differentiate their practice. The system offers personalized
image quality at low dose with the iDose[4]option. In addition the Ingenuity Flex allows
personalized dose checks and reporting to manage dose for each patient. Additional
upgradeability options allow the system to grow with the customer to maximize their return
on investment.

    Also showcasing for the first time at ECR are AlluraClarity
[http://www.healthcare.philips.com/main/products/interventional_xray/product/alluraclarity/index.wpd ]
[iii] and MicroDose SI
[http://www.newscenter.philips.com/main/standard/news/press/2013/20130228-microdose.wpd ].
Visit Philips at ECR 2013 at booth #102, Expo A and its Mammography truck at the ECR
entrance from March 7 to 11. For more details, additional materials and images, go to
http://www.philips.com/ecr.

    *Worldwide availability depending on system, please refer to system-specific foot
notes i and ii

    For more information, additional materials and images, go to the Philips Healthcare
news center
[http://www.newscenter.philips.com/main/standard/news/news_search.wpd#&&/wEXDAUQU3BlZWNoZXNDaGVja0JveAUFRmFsc2UFCEZyb21ZZWFyBQQyMDEzBRBBcnRpY2xlc0NoZWNrQm94BQVGYWxzZQUOUmVzdWx0c1BlclBhZ2UFAjI1BRVCYWNrZ3JvdW5kZXJzQ2hlY2tCb3gFBUZhbHNlBRRQcmVzc1JlbGVhc2VDaGVja0JveAUEVHJ1ZQULQW55Q2hlY2tCb3gFBFRydWUFBlRvWWVhcgUEMjAxMwUHVG9Nb250a ]

       
        i. MR Multiva is not available for sale in the U.S., Canada and other markets pending
         local market approvals
        ii. DXR Duradiagnost is not available for sale in the U.S., Canada and Japan
        iii. AlluraClarity is not available for sale in the U.S. and Canada

    About Royal Philips Electronics

    Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful innovation in
the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the
Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately
118,000 employees with sales and services in more than 100 countries. The company is a
leader in cardiac care, acute care and home healthcare, energy efficient lighting
solutions and new lighting applications, as well as male shaving and grooming, home and
portable entertainment and oral healthcare. News from Philips is located at
http://www.philips.com/newscenter.

       
        For further information, please contact:

        Sabine van Deursen
        Philips Healthcare Communications
        Tel: +43-664-3916-832
        Email: sabine.van.deursen@philips.com

    Photo:
    http://photos.prnewswire.com/prnh/20130308/600764

Photo:http://photos.prnewswire.com/prnh/20130308/600764
http://photoarchive.ap.org/
Royal Philips Electronics

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