TimesJobs.com Launches its New Brand Campaign - "Take Charge of Your Career"

TimesJobs.com Launches its New Brand Campaign - "Take Charge of Your Career"

NEW DELHI, March 6, 2013 /PRNewswire/ --

    Do you Really Think That Your "Career" can Happen by Chance? This is too Naive for
Anyone to Believe! Using This Sensitization as the Core, TimesJobs.com has Launched a New
Brand Campaign - "A Career Doesn't Happen by Chance" so "Don't leave Your Career to
Chances"

    The "Take Charge of your Career" campaign has gone live just prior to the Union
Finance Budget 2013-14 because this is a time where policy decisions affect each and every
person and only those who have taken charge of their careers will be able to weather the
unpredictability usually surrounding the Budget.

    The first leg of this campaign has been released by sponsoring the Union Budget 2013
on EconomicTimes.com [http://economictimes.indiatimes.com ] with a high impact
TimesJobs.com [http://www.timesjobs.com ] logo present as partner sponsor on the complete
EconomicTimes.com [http://economictimes.indiatimes.com ] Masthead for the next 3 weeks.

    Amit Jain, Business Head, TimesJobs.com explains, "The campaign has two objectives: to
actively engage with both active and passive jobseekers and sensitize them not to leave
their careers to chance, but to actively take charge of it. The other associated objective
is to relate TimesJobs.com's career growth planning portfolio services, such as
CareerPlay, JobBuzz, StepAhead, TechGig, etc. as enablers and facilitators of swift career
progression."

    The user insight that activated the need for TimesJobs.com's campaign was that, a lot
of times people do not actively plan out their careers but expect things to work out
automatically which leaves them vulnerable to many adverse variables and external factors.

    The creative leap on the insight was through the use of devices that symbolize
uncertainty. For instance, a pair of dice or a slot machine at a casino where people are
not in control of the outcome and can only sit back and hope for the best. The use of
these devices in the creatives drives home the point that leaving the result to chance may
or may not work in their favor. Thereby inferring they must take charge of their careers
and control the outcome.

    As the campaign unfolds, the target audience (TG) will be exposed to many similar high
impact marketing presence both around Union Budget on ET and otherwise on large portals
including TOI and others. The campaign shall be further amplified using print, mailers,
and social media.

    About TimesJobs.com:

    TimesJobs.com, a key job portal of India, is one of the best-selling online ventures
of the Times of India Group.

    Conceived and launched in 2004, TimesJobs.com currently has a candidate database of
more than 20 million registered jobseekers across levels and functions who clock-in over
40 million page views a month.

    Well known for its product innovations and unmatched deliverables, TimesJobs.com has
also pioneered the concepts of 'Job Fairs', 'Dial BPO jobs' RAI.TimesJobs.com,
TechGig.com, Step Ahead, JobBuzz and a lot more.

    TimesJobs.com serves a corporate customer base of more than 25,000 clients from across
the globe. It has been serving clients like HCL, IBM, Yamaha, Godrej, HSBC, Mahindra,
Bajaj Allianz, TCS, Thomson Reuters to name a few.

    Primary Media Contact: Aseem Seth, TBSL, aseem.seth@timesgroup.com, 91-9910273367

Times Internet Limited

CONTACT: PRN