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The Combination of Digital Analytics and Database Marketing Leads to a Digital Marketing Marriage Made in Heaven for Customer Analytics
NEWBURY, England, March 5, 2013 /PRNewswire/ --
Celebrus Technologies - http://www.celebrus.com - provider of tag-free
multi-channel digital analytics and big data software, and Semphonic, the digital
measurement and data analytics consultancy, have come together to extol the virtues of
marrying two distinct, but very complementary disciplines - digital analytics and database
marketing. Combining the two has created a powerful new function for customer analytics
[http://www.celebrus.com/solutions/customer-analytics ] that shall be known within the
industry from here on as; digital database marketing.
In a joint whitepaper, available for download here
[http://www.celebrus.com/content-hub/white-papers/226-web-analytics-marries-database-marketing ]
, Celebrus' VP Marketing, Katharine Hulls, and Semphonic's VP Digital Analytics,
Europe, Matthias Bettag, articulate the considerable business value that is to be gained
through the bringing together of something old and something new. By uniting traditional
database marketing techniques and new digital analytics data, Hulls and Bettag explore how
an organisation can use their online data more effectively to grow revenue, increase
customer engagement, enhance brand loyalty and optimise marketing effectiveness.
Katharine Hulls, VP Marketing, Celebrus Technologies, comments, "Through using the two
disciplines, techniques, data types and mind-sets to power customer analytics and explore
a new way of thinking, organisations can generate even more value from their analytics and
marketing teams. This can help increase customer loyalty, improve new customer acquisition
and enhance the customer experience for long-term growth and success. With the competitive
pressures that all organisations are facing nowadays who is going to say 'no thanks' to
that?"
The joint whitepaper highlights four examples of how to bring together these
disciplines and feed a digital database marketing team with streams of highly granular
online data. This marriage of digital analytics data and database marketing techniques can
provide organisations with a deeper understanding of customer analytics and drive
effective marketing actions - including one-to-one personalisation, lifecycle attribution
modelling, predictive campaign optimisation and channel cost reduction.
Matthias Bettag, VP Digital Analytics, Europe, Semphonic, said, "Web analytics has
evolved considerably since its beginning in the 1990s and has now officially matured to
become 'Digital Analytics'. By contrast, database marketing is a long-standing discipline
with well-established methodologies to explore data and generate actionable insight from
it. By developing an appreciation of database marketing, its techniques and value, and
collaborating on projects and ideas, organisations can truly look to maximising the impact
of both disciplines and then share the glory of achieving improved results."
The joint whitepaper explains that digital analytics is no longer just about websites;
it now includes the growing array of digital channels including mobile devices, apps and
social media. This insight enables a company to understand customer trending and overall
online behaviour, which is valuable to build better websites and increase conversion
rates. It looks at the value database marketing brings and how that, until recently, it
has been challenged by the lack of individual-level data required from today's digital
channels in order to get maximum value from the discipline's well-proven tools and
methodologies.
However, Hulls and Bettag go even further than this and explain how, as a result of
individual-level digital channel data now being available, organisations can use digital
database marketing to truly understand and interact with individual customers and
transform the quality of their customer engagement.
To find out more about digital database marketing and how the two disciplines can live
happily ever after, read the whitepaper by clicking here
[http://www.celebrus.com/content-hub/white-papers/226-web-analytics-marries-database-marketing ]
.
About Celebrus Technologies
Celebrus Technologies enables organisations to understand their individual customers'
interactions across the digital channels they own, including websites, mobile apps and
social media. Celebrus' award winning, tag-free digital big data software then feeds this
data into a wide variety of big data technologies in real-time. Celebrus' global blue chip
clients use this highly granular data to power advanced customer analytics and real-time
personalisation and to drive actions that maximise revenue, marketing effectiveness and
brand loyalty. Celebrus partners with world-leading technology companies, including SAS,
Teradata and Microstrategy, to provide integrated solutions that meet critical business
goals. Celebrus also has global reach with their fast and flexible digital data and
real-time personalisation platforms available from resellers across the world.
About Semphonic
Semphonic is a cutting-edge digital measurement and data analytics consulting firm
providing clients with deep insight and strategy into their complex customer interaction
challenges across the digital channel. Semphonic has deep roots in the analysis of
large-scale databases, combining the power of segmentation, predictive modelling, and deep
statistical analysis to help clients identify and execute high ROI, data-driven marketing
campaigns. The entire Semphonic team provides unmatched thought leadership around complex
digital data challenges faced by organisations. Semphonic is technology agnostic with
strong expertise across platforms and applications including Adobe Omniture, Coremetrics,
Google Analytics, Unica, Webtrends and Yahoo! Analytics, among others.
Semphonic has developed a comprehensive, end-to-end, service offering that addresses
clients' complex data analytics challenges from the bottom up. Semphonic's services and
methodology are firmly rooted in the "Semphonic Way" with a focus on being repeatable and
scalable. Semphonic's core capabilities span strategy through implementation, targeting
the data infrastructure, reporting, analytics and segmentation needs of clients. Semphonic
has also developed core expertise across emerging technology areas including data
warehousing, social and mobile.
Semphonic was founded in 1997 and is headquartered in the San Francisco Bay Area with
offices in Boston, New York, Washington, DC, Portland, OR and Berlin, Germany. Semphonic
is also the driving force behind the premier web analytics conference, X Change.
For further information, please contact:
Jenny Williams
itpr
Tel: +44(0)1932-578-800
Email: info@itpr.co.uk
Celebrus Technologies
The Combination of Digital Analytics and Database Marketing Leads to a Digital Marketing Marriage Made in Heaven for Customer Analytics
NEWBURY, England, March 5, 2013 /PRNewswire/ --
Celebrus Technologies - http://www.celebrus.com - provider of tag-free
multi-channel digital analytics and big data software, and Semphonic, the digital
measurement and data analytics consultancy, have come together to extol the virtues of
marrying two distinct, but very complementary disciplines - digital analytics and database
marketing. Combining the two has created a powerful new function for customer analytics
[http://www.celebrus.com/solutions/customer-analytics ] that shall be known within the
industry from here on as; digital database marketing.
In a joint whitepaper, available for download here
[http://www.celebrus.com/content-hub/white-papers/226-web-analytics-marries-database-marketing ]
, Celebrus' VP Marketing, Katharine Hulls, and Semphonic's VP Digital Analytics,
Europe, Matthias Bettag, articulate the considerable business value that is to be gained
through the bringing together of something old and something new. By uniting traditional
database marketing techniques and new digital analytics data, Hulls and Bettag explore how
an organisation can use their online data more effectively to grow revenue, increase
customer engagement, enhance brand loyalty and optimise marketing effectiveness.
Katharine Hulls, VP Marketing, Celebrus Technologies, comments, "Through using the two
disciplines, techniques, data types and mind-sets to power customer analytics and explore
a new way of thinking, organisations can generate even more value from their analytics and
marketing teams. This can help increase customer loyalty, improve new customer acquisition
and enhance the customer experience for long-term growth and success. With the competitive
pressures that all organisations are facing nowadays who is going to say 'no thanks' to
that?"
The joint whitepaper highlights four examples of how to bring together these
disciplines and feed a digital database marketing team with streams of highly granular
online data. This marriage of digital analytics data and database marketing techniques can
provide organisations with a deeper understanding of customer analytics and drive
effective marketing actions - including one-to-one personalisation, lifecycle attribution
modelling, predictive campaign optimisation and channel cost reduction.
Matthias Bettag, VP Digital Analytics, Europe, Semphonic, said, "Web analytics has
evolved considerably since its beginning in the 1990s and has now officially matured to
become 'Digital Analytics'. By contrast, database marketing is a long-standing discipline
with well-established methodologies to explore data and generate actionable insight from
it. By developing an appreciation of database marketing, its techniques and value, and
collaborating on projects and ideas, organisations can truly look to maximising the impact
of both disciplines and then share the glory of achieving improved results."
The joint whitepaper explains that digital analytics is no longer just about websites;
it now includes the growing array of digital channels including mobile devices, apps and
social media. This insight enables a company to understand customer trending and overall
online behaviour, which is valuable to build better websites and increase conversion
rates. It looks at the value database marketing brings and how that, until recently, it
has been challenged by the lack of individual-level data required from today's digital
channels in order to get maximum value from the discipline's well-proven tools and
methodologies.
However, Hulls and Bettag go even further than this and explain how, as a result of
individual-level digital channel data now being available, organisations can use digital
database marketing to truly understand and interact with individual customers and
transform the quality of their customer engagement.
To find out more about digital database marketing and how the two disciplines can live
happily ever after, read the whitepaper by clicking here
[http://www.celebrus.com/content-hub/white-papers/226-web-analytics-marries-database-marketing ]
.
About Celebrus Technologies
Celebrus Technologies enables organisations to understand their individual customers'
interactions across the digital channels they own, including websites, mobile apps and
social media. Celebrus' award winning, tag-free digital big data software then feeds this
data into a wide variety of big data technologies in real-time. Celebrus' global blue chip
clients use this highly granular data to power advanced customer analytics and real-time
personalisation and to drive actions that maximise revenue, marketing effectiveness and
brand loyalty. Celebrus partners with world-leading technology companies, including SAS,
Teradata and Microstrategy, to provide integrated solutions that meet critical business
goals. Celebrus also has global reach with their fast and flexible digital data and
real-time personalisation platforms available from resellers across the world.
About Semphonic
Semphonic is a cutting-edge digital measurement and data analytics consulting firm
providing clients with deep insight and strategy into their complex customer interaction
challenges across the digital channel. Semphonic has deep roots in the analysis of
large-scale databases, combining the power of segmentation, predictive modelling, and deep
statistical analysis to help clients identify and execute high ROI, data-driven marketing
campaigns. The entire Semphonic team provides unmatched thought leadership around complex
digital data challenges faced by organisations. Semphonic is technology agnostic with
strong expertise across platforms and applications including Adobe Omniture, Coremetrics,
Google Analytics, Unica, Webtrends and Yahoo! Analytics, among others.
Semphonic has developed a comprehensive, end-to-end, service offering that addresses
clients' complex data analytics challenges from the bottom up. Semphonic's services and
methodology are firmly rooted in the "Semphonic Way" with a focus on being repeatable and
scalable. Semphonic's core capabilities span strategy through implementation, targeting
the data infrastructure, reporting, analytics and segmentation needs of clients. Semphonic
has also developed core expertise across emerging technology areas including data
warehousing, social and mobile.
Semphonic was founded in 1997 and is headquartered in the San Francisco Bay Area with
offices in Boston, New York, Washington, DC, Portland, OR and Berlin, Germany. Semphonic
is also the driving force behind the premier web analytics conference, X Change.
For further information, please contact:
Jenny Williams
itpr
Tel: +44(0)1932-578-800
Email: info@itpr.co.uk
Celebrus Technologies