TagMan Transforms Tag Management by Launching the Industry's First Marketing Data Platform

TagMan Transforms Tag Management by Launching the Industry's First Marketing Data Platform

LONDON, February 26, 2013 /PRNewswire/ --

           TagMan's new LEAP tag management and marketing data platform unlocks big

    marketing data that drive big business results for the world's leading companies.

    TagMan, the most used, most advanced and most proven tag management and Marketing Data
Platform (MDP), today announces the launch of its LEAP platform. This new solution -
available today - gives marketers the tools to unlock and visualise their customer data
and drive quantifiable business results through the efficiencies of tag management on any
device and by effortlessly activating and sharing data for campaign optimisation,
personalisation, and site experience.

    With the LEAP Platform, marketers can now track their customers' entire marketing
experience on any device across all channels and easily activate and share data for
campaign optimisation, personalisation and site experience. With this new functionality,
companies can truly analyse the success of campaigns beyond the last clicked ad before a
sale to ensure they're making the biggest and most optimized marketing decisions to drive
revenues.

    Vodafone Drives the Evolution of Tag Management and Big Data Marketing

    Vodafone has been working closely with TagMan to develop its big marketing strategy
and employs the capabilities made available by LEAP to drive efficiencies and incremental
revenue growth.

    Gareth Davies, Head of Channel Demand at Vodafone, says: "Making access to marketing
data so efficient and operational was the next logical evolution for TagMan. Since we
began working with TagMan's Marketing Data Platform, we have been able to analyze the
efficiency of all the channels within our digital marketing mix and re-allocate investment
to those areas previously undervalued by traditional last-click models. The power of
data-driven marketing means that we actively reallocate budgets to drive better results
through the channels that work best on an on-going basis."

    New Visualisation Innovation Enables Greater Insights and Decision-Making

    In addition to LEAP's 'drag and tag' vendor tag implementations, LEAP's Visual
Insights Suite enables marketers to visualise and analyse the full customer journey
through powerful business intelligence charts and sync their marketing experience data
from LEAP into various action systems including CRMs, bid-management and order fulfilment
systems. Using the latest in mobile tag management technology, LEAP Mobile also allows
marketers the freedom to launch, test, or phase out third-party app services at any time
for flexible mobile analytics.

    Jim Sterne, Founder, eMetrics Summit & Digital Analytics Association, says: "Complete
consumer insights require getting all siloed data in one place - the extract, transform,
load problem. Tag Management Systems like TagMan's sit right in the middle between the
actions and the databases and can grab all that marketing experience data as it goes by.
TagMan gives marketers control to access, analyze and share this behavioural and
attitudinal data to make better marketing decisions that drive revenues."

    Ron Brien, TagMan's SVP of Global Marketing, says: "LEAP is already elevating how
marketers more efficiently access and activate vast amounts of marketing data to make the
most intelligent marketing decisions that they can. The potential business benefits for
brands when they're able to isolate a big marketing data layer with LEAP are on a
game-changing scale.

    "We're proud to be working with global brands, such as our partners at Vodafone, whose
marketing campaigns are becoming personal and relevant by using data in real-time through
our marketing data platform. Our vision for the future is to continue to empower all
marketers to market with confidence by embracing data and displaying the impressive
revenue potential of big marketing."

    In addition to LEAP's 'drag and tag' vendor tag implementations, LEAP's Visual
Insights Suite (VIS) also enables them to visualize and analyze the full customer journey
through powerful business intelligence charts and sync their Marketing Experience Data
from LEAP into various action systems including CRMs, bid-management and order fulfilment
systems. Using the latest in mobile tag management technology, LEAP Mobile also allows
marketers the freedom to launch, test, or phase out third-party app services at any time
for flexible mobile analytics.

    About TagMan:

    TagMan is the most used, most advanced and most proven Tag Management and Marketing
Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to
master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With
TagMan, clients can efficiently manage and unify tag based technologies to produce one
independent stream of clean marketing data from all channels. Marketers use powerful
business intelligence charts to visualize and analyze the full customer journey and sync
their Marketing Experience Data into various systems including CRMs, bid-management and
order fulfilment systems. More than 250 enterprise websites across all major industries
including Travel, Leisure& Hospitality, Fashion Apparel, CPG, Consumer Electronics,
Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for
achieving dramatic marketing ROI through effective marketing execution and a clear view of
the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Debenhams, The
Body Shop, Vodafone and John Lewis. Find out more at http://www.tagman.com.

       
        Media Contacts:

        Joanna Franklin
        +44(0)20-3301-5353
        joanna.franklin@propellergroup.com

        Nick Jones
        +44(0)20-3301-1340
        nick.jones@propellergroup.com

TagMan