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Cellebrite Announces Next Generation Automated Phone Buyback Solution
MOBILE WORLD CONGRESS, BARCELONA, Spain, February 25, 2013 /PRNewswire/ --
New "Device Wipe" Capability Ensures Removal of Personal Data from Traded
Android, iOS and BlackBerry(R) Devices
Cellebrite, the world's leading provider of mobile data transfer solutions, today
announced the latest version of its automated phone buyback solution with new "device
wipe" functionality designed to delete sensitive customer data from leading iOS, Android,
and BlackBerry(R) devices in store, as the last step in the phone buyback process. This
new functionality will allow wireless retailers to increase the take rates of high margin
phone trade in transactions by providing customers with the added confidence that their
personal information will be "wiped" from the device while it is still in their custody.
With this critical enhancement, Cellebrite becomes the only vendor to fully automate the
in-store phone buyback process.
(Logo:
http://photos.prnewswire.com/prnh/20130123/588983 )
"As a leader in phone trade-in and buyback solutions, we've seen the value of
integrating our trade-in capabilities with the Cellebrite Touch to further assist in
accurately identifying the make and model of the used device and its associated discounts,
while simplifying retail operations," said Bob Sullivan, Executive Vice President, Clover
Wireless in the US. "While phone buyback has enjoyed tremendous growth in conjunction with
global smartphone adoption, one area of consumer resistance has been related to security
of personal data. With the addition of the device wipe, Cellebrite has helped remove this
final barrier to phone trade in adoption, paving the way for retailers to increase phone
trade-in transaction volume."
Phone buyback programs offer wireless retailers important new revenue streams and
increased profit margins by driving traffic to the store, and providing immediate credits
that can be used to offset the purchase of a new phone or high margin accessories. The
retailer is then reimbursed the value of the phone when it is sent to be recycled. With
customer spend in the store likely to be much more than 100 percent of the value received
for the traded-in device, and at no cost to the retailer, phone buyback take-up rates are
key to increasing wireless retail sales and profitability.
Once an in-store agent confirms the phone buyback transaction with the customer, the
wipe can be performed on a supported device. The device wipe can be offered free to
customers as an incentive to trade their phones for in-store credit, and typically takes
less than five minutes to perform. The wipe capability is available as part of the
automated phone buyback solution that runs on the Cellebrite Touch Platform. The
Cellebrite Touch phone buyback solution automatically detects phones and generates an
accurate price for the phone to eliminate loss from inaccurate or incorrectly applied
discounts, creates a coupon for the phone value to be used in the store, and facilitates
the removal of customer data from the device. The device wipe capability for Android and
Blackberry is available immediately, with iOS support available in 45 days.
"Given the competitiveness of the global wireless retail landscape and the need to add
new high margin revenue streams, we see growing demand for phone buyback programs among
carriers and large retailers," said Alon Klomek, VP Sales at Cellebrite Headquarters. "We
believe that the device wipe is critical to helping our wireless retail customers
successfully monetize phone buyback."
About Cellebrite
Founded in 1999, Cellebrite is a global company known for its technological
breakthroughs in the cellular industry. The pioneers in mobile phone-to-phone content
transfer, today Cellebrite provides a complete range of solutions for the mobile retail
industry such as phone to phone content transfer, backup & restore, diagnostics and
application and content delivery at the point of sale.
Cellebrite is the exclusive provider of POS data transfer to more than 200 wireless
carriers worldwide including Verizon Wireless, AT&T, Sprint/Nextel, T-Mobile, O2, Radio
Shack, Orange, Vodafone and many more.
Cellebrite is a wholly-owned subsidiary of the Sun Corporation, a listed Japanese
company (6736/JQ).
Contact:
Dror Haliva
Head of Marketing
Telephone: +972-3-926-0907
Email: dror@cellebrite.com
http://www.cellebrite.com
Photo:
http://photos.prnewswire.com/prnh/20130123/588983
Photo:http://photos.prnewswire.com/prnh/20130123/588983
http://photoarchive.ap.org/
Cellebrite
Cellebrite Announces Next Generation Automated Phone Buyback Solution
MOBILE WORLD CONGRESS, BARCELONA, Spain, February 25, 2013 /PRNewswire/ --
New "Device Wipe" Capability Ensures Removal of Personal Data from Traded
Android, iOS and BlackBerry(R) Devices
Cellebrite, the world's leading provider of mobile data transfer solutions, today
announced the latest version of its automated phone buyback solution with new "device
wipe" functionality designed to delete sensitive customer data from leading iOS, Android,
and BlackBerry(R) devices in store, as the last step in the phone buyback process. This
new functionality will allow wireless retailers to increase the take rates of high margin
phone trade in transactions by providing customers with the added confidence that their
personal information will be "wiped" from the device while it is still in their custody.
With this critical enhancement, Cellebrite becomes the only vendor to fully automate the
in-store phone buyback process.
(Logo:
http://photos.prnewswire.com/prnh/20130123/588983 )
"As a leader in phone trade-in and buyback solutions, we've seen the value of
integrating our trade-in capabilities with the Cellebrite Touch to further assist in
accurately identifying the make and model of the used device and its associated discounts,
while simplifying retail operations," said Bob Sullivan, Executive Vice President, Clover
Wireless in the US. "While phone buyback has enjoyed tremendous growth in conjunction with
global smartphone adoption, one area of consumer resistance has been related to security
of personal data. With the addition of the device wipe, Cellebrite has helped remove this
final barrier to phone trade in adoption, paving the way for retailers to increase phone
trade-in transaction volume."
Phone buyback programs offer wireless retailers important new revenue streams and
increased profit margins by driving traffic to the store, and providing immediate credits
that can be used to offset the purchase of a new phone or high margin accessories. The
retailer is then reimbursed the value of the phone when it is sent to be recycled. With
customer spend in the store likely to be much more than 100 percent of the value received
for the traded-in device, and at no cost to the retailer, phone buyback take-up rates are
key to increasing wireless retail sales and profitability.
Once an in-store agent confirms the phone buyback transaction with the customer, the
wipe can be performed on a supported device. The device wipe can be offered free to
customers as an incentive to trade their phones for in-store credit, and typically takes
less than five minutes to perform. The wipe capability is available as part of the
automated phone buyback solution that runs on the Cellebrite Touch Platform. The
Cellebrite Touch phone buyback solution automatically detects phones and generates an
accurate price for the phone to eliminate loss from inaccurate or incorrectly applied
discounts, creates a coupon for the phone value to be used in the store, and facilitates
the removal of customer data from the device. The device wipe capability for Android and
Blackberry is available immediately, with iOS support available in 45 days.
"Given the competitiveness of the global wireless retail landscape and the need to add
new high margin revenue streams, we see growing demand for phone buyback programs among
carriers and large retailers," said Alon Klomek, VP Sales at Cellebrite Headquarters. "We
believe that the device wipe is critical to helping our wireless retail customers
successfully monetize phone buyback."
About Cellebrite
Founded in 1999, Cellebrite is a global company known for its technological
breakthroughs in the cellular industry. The pioneers in mobile phone-to-phone content
transfer, today Cellebrite provides a complete range of solutions for the mobile retail
industry such as phone to phone content transfer, backup & restore, diagnostics and
application and content delivery at the point of sale.
Cellebrite is the exclusive provider of POS data transfer to more than 200 wireless
carriers worldwide including Verizon Wireless, AT&T, Sprint/Nextel, T-Mobile, O2, Radio
Shack, Orange, Vodafone and many more.
Cellebrite is a wholly-owned subsidiary of the Sun Corporation, a listed Japanese
company (6736/JQ).
Contact:
Dror Haliva
Head of Marketing
Telephone: +972-3-926-0907
Email: dror@cellebrite.com
http://www.cellebrite.com
Photo:
http://photos.prnewswire.com/prnh/20130123/588983
Photo:http://photos.prnewswire.com/prnh/20130123/588983
http://photoarchive.ap.org/
Cellebrite