Huawei Ascends to New Heights With Finale of Global Device Campaign
Poster: SySAdmin
Posted on February 25, 2013 at 12:14:01 AM
Huawei Ascends to New Heights With Finale of Global Device Campaign
JEDDAH, Saudi Arabia, February 25, 2013 /PRNewswire/ --
Company welcomes over 200 winners & VIPs at the iconic Burj Al Arab to
celebrate the conclusion of its most ambitious and wide-reaching consumer activation to
date
Under the spotlights of the iconic Burj Al Arab, Huawei, a leading global information
and communications technology (ICT) solutions provider, celebrated recently the conclusion
of its "Ascend to New Heights" campaign, one of the company's biggest and most
wide-reaching drives in promoting its worldwide consumer brand.
(Photo:
http://photos.prnewswire.com/prnh/20130225/595530 )
With more than 150 guests arriving into Dubai from all corners of the globe - many for
the very first time - the competition winners celebrated with local VIPs in true fashion
with a night of 7-star entertainment, UAE hospitality and an Arabian-inspired laser light
spectacle.
Huawei's original "Ascend to New Heights" campaign was run in conjunction with the
2012-2013 holiday season and rolled out across 45 markets in 15 regions including the
Middle East. The two-and-a-half month campaign gave participants the chance to win
attractive prizes at some of the world's best restaurants, with the grand prize an
all-expenses-paid trip to Dubai where winners experienced new heights with a stay at the
Atlantis Hotel, a private helicopter tour of the city, and much more.
Over the course of the campaign, Huawei saw millions of people participate in the
competition activities with over 3,000 lucky winners selected from around the world.
During the gala finale, Mr. Jiao Jian, President of Huawei Device Middle East, said:
"It is a great honor to welcome so many visitors from across the globe to the UAE and the
spectacular city of Dubai; a destination that reflects just how much can be achieved when
individuals join together to ascend new heights and aspire to a shared vision for the
future. Those values of determination and continuous improvement encourage us at Huawei
each and every day to bring our customers around the world truly exceptional communication
experiences now and in the years ahead."
Huawei has recently carved out a solid foothold in the Middle East's consumer
electronics market which helped the brand rise to become a top-three global smartphone
vendor as of Q4 2012, according to IDC[1]. Today, Huawei consumer business is led by its
"Ascend" product lineup which caters to different consumer segments needs.
Over the past few years Huawei has made strategic adjustments to better serve its
customers as it has extended the reach of its offerings from the telecom industry to the
enterprise and consumer fields as well.
Huawei currently serves more than one third of the world's population in over 150
countries worldwide with roughly 150,000 employees.
--------------------------------------------------
1. "IDC Worldwide Mobile Phone Tracker [
http://www.idc.com/getdoc.jsp?containerId=prUS23916413 ]" January 24, 2013
About Huawei Device
Huawei Device believes that everyone can be the center of information and that the
world would be a better place if access and information barriers were knocked down. Its
strong suite of mobile phones, mobile broadband devices and home devices is testimony to
Huawei Device's focus on consumers and its commitment to providing user-friendly mobile
internet experiences through ongoing innovation. Based on more than two decades of success
in the information and communications industry, and with our own channel expertise,
operational capabilities and global partner resources, Huawei Device is transforming from
a company that sells millions of devices in single transactions to large businesses, to a
"Business-to-Customer" (B2C) brand that also sells individual devices directly to millions
of people. As at the end of 2011, Huawei Device serves more than 500 operators all over
the world. For more information, visit Huawei Device online:
http://www.huaweidevice.com
For regular updates on Huawei Device, follow us on:
Facebook: http://www.facebook.com/huaweidevice
Twitter: http://www.twitter.com/HuaweiDevice
YouTube: http://www.youtube.com/user/HuaweiDeviceCo
Flickr: http://www.flickr.com/huaweidevice
For media inquiries, please contact:
Daniel Mercado
Account Manager
Memac Ogilvy & Mather
+971-4-3050320
Daniel.Mercado@ogilvy.com
Photo:
http://photos.prnewswire.com/prnh/20130225/595530
Photo:http://photos.prnewswire.com/prnh/20130225/595530
http://photoarchive.ap.org/
Huawei
JEDDAH, Saudi Arabia, February 25, 2013 /PRNewswire/ --
Company welcomes over 200 winners & VIPs at the iconic Burj Al Arab to
celebrate the conclusion of its most ambitious and wide-reaching consumer activation to
date
Under the spotlights of the iconic Burj Al Arab, Huawei, a leading global information
and communications technology (ICT) solutions provider, celebrated recently the conclusion
of its "Ascend to New Heights" campaign, one of the company's biggest and most
wide-reaching drives in promoting its worldwide consumer brand.
(Photo:
http://photos.prnewswire.com/prnh/20130225/595530 )
With more than 150 guests arriving into Dubai from all corners of the globe - many for
the very first time - the competition winners celebrated with local VIPs in true fashion
with a night of 7-star entertainment, UAE hospitality and an Arabian-inspired laser light
spectacle.
Huawei's original "Ascend to New Heights" campaign was run in conjunction with the
2012-2013 holiday season and rolled out across 45 markets in 15 regions including the
Middle East. The two-and-a-half month campaign gave participants the chance to win
attractive prizes at some of the world's best restaurants, with the grand prize an
all-expenses-paid trip to Dubai where winners experienced new heights with a stay at the
Atlantis Hotel, a private helicopter tour of the city, and much more.
Over the course of the campaign, Huawei saw millions of people participate in the
competition activities with over 3,000 lucky winners selected from around the world.
During the gala finale, Mr. Jiao Jian, President of Huawei Device Middle East, said:
"It is a great honor to welcome so many visitors from across the globe to the UAE and the
spectacular city of Dubai; a destination that reflects just how much can be achieved when
individuals join together to ascend new heights and aspire to a shared vision for the
future. Those values of determination and continuous improvement encourage us at Huawei
each and every day to bring our customers around the world truly exceptional communication
experiences now and in the years ahead."
Huawei has recently carved out a solid foothold in the Middle East's consumer
electronics market which helped the brand rise to become a top-three global smartphone
vendor as of Q4 2012, according to IDC[1]. Today, Huawei consumer business is led by its
"Ascend" product lineup which caters to different consumer segments needs.
Over the past few years Huawei has made strategic adjustments to better serve its
customers as it has extended the reach of its offerings from the telecom industry to the
enterprise and consumer fields as well.
Huawei currently serves more than one third of the world's population in over 150
countries worldwide with roughly 150,000 employees.
--------------------------------------------------
1. "IDC Worldwide Mobile Phone Tracker [
http://www.idc.com/getdoc.jsp?containerId=prUS23916413 ]" January 24, 2013
About Huawei Device
Huawei Device believes that everyone can be the center of information and that the
world would be a better place if access and information barriers were knocked down. Its
strong suite of mobile phones, mobile broadband devices and home devices is testimony to
Huawei Device's focus on consumers and its commitment to providing user-friendly mobile
internet experiences through ongoing innovation. Based on more than two decades of success
in the information and communications industry, and with our own channel expertise,
operational capabilities and global partner resources, Huawei Device is transforming from
a company that sells millions of devices in single transactions to large businesses, to a
"Business-to-Customer" (B2C) brand that also sells individual devices directly to millions
of people. As at the end of 2011, Huawei Device serves more than 500 operators all over
the world. For more information, visit Huawei Device online:
http://www.huaweidevice.com
For regular updates on Huawei Device, follow us on:
Facebook: http://www.facebook.com/huaweidevice
Twitter: http://www.twitter.com/HuaweiDevice
YouTube: http://www.youtube.com/user/HuaweiDeviceCo
Flickr: http://www.flickr.com/huaweidevice
For media inquiries, please contact:
Daniel Mercado
Account Manager
Memac Ogilvy & Mather
+971-4-3050320
Daniel.Mercado@ogilvy.com
Photo:
http://photos.prnewswire.com/prnh/20130225/595530
Photo:http://photos.prnewswire.com/prnh/20130225/595530
http://photoarchive.ap.org/
Huawei